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How to Create Content for Your Niche on Tik Tok
Episode 4114th January 2022 • Mesmerizing Marketing™ • Dimple Dang
00:00:00 00:32:27

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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello, my mesmerizing marketing tribe.

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Today, I'm going to be talking about Tik TOK, which is one of the hottest social

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media apps out there for content creators.

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And we're going to be talking about how you can create content, what type

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of content to create, how you can use.

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If you have not gotten on the tick-tock bandwagon yet, now's the time to start

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thinking about it and learning it.

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And I am going to be launching a real challenge in a couple of weeks as well.

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So make sure that you check out the show notes and you get on my email list so that

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you can be notified when the challenge.

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All right.

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So step one, when it comes to tech talk is you really have to think

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about why you want to create a Tik TOK account and why you want to

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create content on that account.

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Ask yourself, first of all, what is your purpose and what is your end goal?

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Right?

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Because before you even start something, you want to have a goal.

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You want to know what your purpose is.

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Are you just trying to grow your brand?

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Are you also trying to get more new clients and are you trying to grow the

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revenue of your business more than likely everyone wants to grow the revenue?

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Right.

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And if you can grow your brand along with that, that's great.

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So I think that's what I'm going to focus on and also.

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You know, if you have a product or service that you want to sell, or maybe

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you have a podcast or show that you want to promote, or maybe you have a

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consultation that you give that you want to get more appointments for whatever

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it is, write those things down because that's going to be your end goal.

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Okay.

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Now before we take a deep dive into developing a Tik TOK

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content marketing strategy.

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The one of the most important things is to really know your niche and pick a niche.

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Like don't try to get on Tik TOK and do random dances and do something

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really broad because what's going to happen is it's really not going to

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work that well, the more targeted you can be with your audience, the more

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niche you can be, the more loyal.

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Those fans and followers are going to be.

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And the more they're going to appreciate your content, because when

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you create content, it's almost going to feel to them as if you're creating

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that content specifically for them.

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Right.

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And that's what you want to do.

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So identify your niche.

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So for example, if you are a lawyer and you have many different practice

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areas, don't try to put all of your practice areas on one, take toxic.

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Focus on one aspect.

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So for example, let's say that you do criminal law, you do, family

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law and you do immigration law.

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And if you do want to generate leads for all three, you could potentially

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have three different take talk accounts, but to start with do,

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you're not going to start with three, you're going to take baby steps.

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You're going to start with one account and you're going to learn how to mask.

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Creating content for tick talk.

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You're going to learn how to grow your audience.

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And you're going to learn how to take that audience and convert them

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and from fans into followers and to people that send you referrals, right?

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And it doesn't matter what type of business you're in

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or what industry you're in.

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You could be in home improvement.

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You could be a business coach.

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You could be a marketing strategist, you could be an author.

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It doesn't matter.

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The concepts that I'm going to talk about in this episode.

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They all apply.

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You just have to take the concepts that I'm going to tell you, and

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you need to write down a plan.

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That's going to work for you.

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All right.

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So step one, figure out what your end purpose is.

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So step one, figure out what your purpose is and figure out

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your end goal and your niche.

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That's going to be instrumental in the success of your account.

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So once you have done that, You also want to think about what kind

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of account that you want to create.

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Right?

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So if you want to create an account, that's a business account.

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You're not going to get the detailed analytics that

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come with a creator account.

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So you have to keep that in mind because there are differences, on platforms

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like take doc and even Instagram.

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Between having a business account and having a creator account.

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And usually with the creator account, you get to actually try out some

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of the newer features early on.

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So in my opinion or creator account is, usually beneficial because you

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get access sometimes to more music, to more sounds, to more features,

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to more beta testing that they're doing, and the best part about it.

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As you get analytics and.

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You know, analytics are really key because you want to know if you're

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heading in the right direction.

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And if you should continue to do what you're doing, or if you need

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to take a breath and you need to pivot and go a different direction.

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Okay.

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So now that you have developed your niche, what you want to do is you want

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to determine who your audience is.

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You want to take out a piece of paper and you want to be very

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clear on who your audience is.

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And this is important, not just for tick-tock, but this is important.

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For any marketing campaign that you're going to be starting and setting up.

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If you skip the step of determining your audience, your

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campaigns are going to fail.

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Whether they're paid campaigns, whether they're organic campaigns.

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So, you know, your audience, the best you have to start

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thinking about who are they?

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How old are they?

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Right?

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what age range are they in?

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Are they primarily male?

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Female?

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Are they a mixture?

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Where are they located?

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Are they located within a particular city?

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Are they located within a, region or all the, all over the United States

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are, maybe they're all over the world.

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Well, you need to identify that.

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And when it comes to your audience, you also need to identify what they

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like to do in their spare time.

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You have to think about.

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What their interests are, what is it that they enjoy?

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Because if you can identify what their interests are, you can custom

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create content that is tailored.

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That's going to speak directly to that person.

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And when you create content that is custom tailored to speak directly

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to that particular audience, then that audience is going to turn

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into a loyal fan and follower.

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And that is something that should be an objective.

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In terms of any campaign that you're doing, organically is you want

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to turn people into loyal fans and followers, because those are the

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people that will spend money with you.

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Those are the people that will become raving fans and tell.

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10 other people about how amazing you are, how amazing your company is about

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how you know, amazing, your services are of how you installed something.

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And he did a great job of how you help them win their case in court.

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Right?

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It can be anything, but you get the concept.

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All right, now that you have.

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Determined your niche, you have determined your purpose and your end goal.

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And you've also determined who your audiences, the next thing you have

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to do is you have to do your recent.

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All right.

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So for this part, you want to go grab a piece of pen and paper, or

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you want to pause this for a second and come right back are, you can

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listen to it over and over again.

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And you know, you can get all the concepts down and you can write it down, So the

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next logical step is to do your research.

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And one of the platforms that I like to use to do my research outside of

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Tech-Talk is called answer the public.

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It's a website.

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So basically you would just go to Google you type in w w

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w dot answer the public.com.

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And I will link it in the show notes for you guys to make sure

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you check out the show notes.

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And what you do is you're going to type in a keyword.

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And so let's say that you are a home decorator and you decorate homes.

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So you can type in the key word home decor, and you can hit enter.

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It's going to take a few seconds and then you're going to see a

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wheel and the wheel is going to have all of these questions on it.

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And these are the questions that people are searching for online.

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And it's going to show you these questions in terms of categories of like, how are Y

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and it's also going to show you a little circle in green and the darker green color

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is going to indicate that that question is more popular if it's in darker green.

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Okay.

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So then.

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You see this wheel, you start looking at it and you're like,

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oh wow, this is fascinating.

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Here's the trick too.

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So the resource I just, gave you answer the public.com.

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It is, a free resource.

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If you do two searches a day, you can do them for free.

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So that is what I suggest that you do.

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If you don't want to do the paid plan, if you want to do more than two free

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searches a day, you can do the paid plan.

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But I can tell you right now that the free plan will be fine.

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As long as you use it, the way I'm going to teach you right now.

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All right.

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So what you're going to see in the top right-hand corner too, is you're

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going to see a button that says export.

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So what you can do is you can take all these questions and you

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can export them to an Excel doc.

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And then what I also want you to do is scroll a little bit lower

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and you're going to see button somewhere on the left or right.

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And it's going to say save image.

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So where that circular wheel is with all the questions.

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I want you to save that image.

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And I want you to compare the questions that you uploaded to the Excel document.

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And I want you to put like the image on another screen are

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either used, use your phone.

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And I want you to actually delete all the questions that you don't

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like, that maybe are not as popular.

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They're not in the darker green.

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And then I want you to make a column that says, take talk topics.

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And these are going to be the questions that you're going to

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turn into your Tik TOK content.

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And.

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And then you can even make another column called platforms because when you're

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creating content, one of the keys to success is not having to create content

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over and over and over again, but it's to create one piece of content and really

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learn how to repurpose it in multiple ways so that your content can get the greatest

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reach and you can maximize your time.

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So affective.

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And that's really key because one of the reasons that people are held back

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from creating content on platforms like tick-tock and Instagram reels is that

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they don't think they have the time to.

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And in reality, they have the time to do it.

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They just don't know the right way to go about it.

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They don't know the system.

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So what happens is they get lost and they get frustrated and

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then they end up doing nothing.

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So if you follow the system that I am laying out for you in this episode, and

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if you have to download this episode, say.

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And make sure you subscribe to my show, because if you're enjoying

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this episode, there's only going to be so many great episodes, more

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that you're going to enjoy as well.

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And you're going to learn so much and it's all for free.

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all right.

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So.

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You can look at the spreadsheet and you can also create another

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column that can say status.

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And then the status column you can say video created, you can say in production,

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you can say, needs to be edited.

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You can say, ready to post, and then you can make another column with the date.

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And you can indicate which date that you are going to be publishing

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and posting this particular.

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And then you can make another column that says notes.

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So you can put some detailed notes.

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If you need to, that's going to help remind you of something,

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or it's going to give more maybe bullet points of what you want to

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talk about pertaining to the topic.

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So in the notes section, it's literally just for you so you

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can put whatever you want.

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They are, that will help you.

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And what I gave you guys right now, this is gold.

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So if you.

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Basically do two searches a day on answer the public and you get

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all of these questions, right?

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Even if you get like five questions from each search that you do that

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you like, if you do this for the next, two weeks, you're going to

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have your entire content marketing strategy done for the next 90 days.

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And you know, that's amazing because then all you have to

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do is just follow the plan.

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So I hope you enjoyed the tip that it just throughout.

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If you did, please leave me a five server view.

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I would be extremely grateful and share this episode with your friends

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who might also enjoy this topic.

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All right.

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So we talked about doing your research.

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So step one, research, answer the public, come up with topics, right?

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And then the other thing that you want to do is you actually

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want to get on the take.

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And you want to research your competition and you also want

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to research the, for you page.

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So how do you research your competition is you can search by hashtags and

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you can see who's creating content for the same hashtags that you

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would be creating content for.

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And then what I want you to do is I want you to identify a couple of

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counts that are doing it really well.

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They have trending videos.

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They have trending content.

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They have a lot of reach and that I want you to save those accounts

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and profiles and you can even save particular reels and you can download.

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And I want you to study this first.

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I don't want you to just jump into creating content.

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I want you to spend some time and take a week and study your competition

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because this is another thing.

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People don't do any research they don't come up with a strategic plan

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and they just jump into like creating content and reels and then it flops.

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It doesn't work and they wonder.

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Because you're not doing your homework.

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You're not putting in the time to study your competition because

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your competition is ahead of you because they've already done it.

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And they've already tested.

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They've already failed.

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They've already learned from those failures.

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So why not take that and use it to your advantage, right?

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Instead of.

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Re-inventing the wheel from scratch.

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You don't need to reinvent the wheel from scratch.

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You just need to follow a system and you need to customize everything

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for you and for your audience and for your topics and for your niche.

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All right.

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So then the other thing that I want you guys to do is that.

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There are some apps that I'm going to share with you guys that are really

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useful when it comes to TechTalk and you can write these down and you can see if

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any of these would be beneficial to you.

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so one of the apps that are really like is called trend talk analytics.

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And this app is amazing because it uses artificial intelligence

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to find and identify new trends.

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And if you're not familiar, Tik TOK is all about trends and Tik

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TOK has been based off of trends.

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It's been based off of trending music.

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It's been based off of trending dances, all of those things, right?

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And so this app will use AI to identify new trends.

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And then it also will help predict which sounds and music may end up going viral

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because if you can catch on to music early on before it's like fully viral.

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That's even better because then you're not competing with like millions of other

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reels, but you are positioned to be one of the people that get on the, for you page

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early on, and then more and more people end up seeing your reel in your car.

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And then it also allows you to research trending hashtags and

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hashtags are really important as well.

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And on take talk, you don't want to use too many hashtags and you

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are also limited on, content.

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So be very strategic, you know, don't keyword stuff and put a ton

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of hashtags, but try to like pick three or four and stick to that.

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All right.

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And then.

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It also allows you to search and track viral trends.

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And then this is again, research you're researching.

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What's actually out there that's working right now and then you're creating content

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based off of what's actually working.

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You're not just creating content and saying, okay, well, you know,

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I'm just going to see what happens.

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You can do that, but why would you miss out on the opportunity

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for your content to go by.

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So do your research.

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All right.

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So some other useful apps are.

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Take safe and save talk.

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So what take save.

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It allows you to save your reels and repost your reels and videos,

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and also removes a watermark.

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And you can even extract audio only files if you want.

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And then save, talk is very similar.

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It removes the watermark.

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It saves your tick talks with no water.

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It also saves profiles.

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And then with this one, you can also create and share playlists and

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you're able to view stats as well.

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So, you know, these are very useful tools because if you're going to create

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content for TechTalk, you can repurpose that same content for Instagram reels,

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but, and even now Facebook has real.

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But the thing is, Instagram doesn't like take Tom Brandy.

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On their platform because it's Instagram, right.

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And their competitors in a way.

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So what you want to do is you want to use to save or save, talk, and you

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want to remove the watermark and you want to have a clean, fresh video,

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and you want to start with that.

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And that's what you want to.

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All right.

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So then I want to share, two apps that I really like personally for editing.

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So one of them is splice and you can find it on the, apple app store.

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And then the other one is spark camera.

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Spark camera was actually voted the number one blogging, , app I

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think one or two years back.

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And then the other thing about spark camera, it's super easy to use.

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And I think that's important because some of these.

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They're great, but they're just complicated.

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There's too many buttons.

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There's too many things going on.

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As far camera has the most amazing filters.

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It's got 30 different, more than 30 filters and they're named after every

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destination in the world like Dubai and Thailand and London and, and

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their filters are seriously amazing.

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They make your reels look amazing.

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Like if you already are, creating reels and you're using a ring light

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and you're using, high quality recording and all that, they're going

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to look good, but you can take them from good to looking like fucking.

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Alright.

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So the next thing that you want to do is you need to determine what kind of

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content that you're going to create.

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So by this, I don't mean the topics cause we already talked

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about what type of topics.

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Right.

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But now what I want to talk about is, you know, are you going to take those topics

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and are you going to make them funny?

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Are you going to make them educational?

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Are you going to be giving, maybe three pointers and three tips from every topic.

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So you need to develop a style of how you're going to deliver this content.

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And one of the things that's been working really well on take talk

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is something called edutainment and edutainment is basically entertained.

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Right and education in one.

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So you want to entertain your audience and you want to educate them.

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And there was a time when people thought, well, tick talk, it's just for, you know,

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teenagers and it's all about dancing.

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And I have to tell you, take talk has come a long way.

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And the past couple of months, and you will see that there are

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so many professionals on there.

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Now there's so many business owners.

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There's so many lawyers and doctors and holistic doctors and chiropractors

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and authors and thought leaders.

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So.

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It's one of the platforms that you really can benefit from being on.

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If you learn how to utilize it the right way.

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So when it comes to content, the other thing that you can do is if you are,

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confused about one type of content is, go look at the discover page and

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tap on the magnifying glass and see.

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What type of content, people are already posting that's relevant to your niche.

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And again, you know, I'm just repeating what I said earlier.

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It goes back to like, that's part of like the, you know,

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the research process and phase.

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So the other thing about Tik TOK is you have to determine if you're going to

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post content that's based off of trends.

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Are, is it more evergreen content, right?

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And trends are good, but you don't want to do a hundred percent trends.

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You want to have some content that's going to be sustainable because the thing

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about trends is once that trend is over, you may not be getting much traffic to

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that particular real and on Tik TOK, sometimes even reels can be rediscovered

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down the road, see, want to do a mixture.

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So I would say.

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You know, focus on, on trends in terms of trending music and trending sounds.

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And if a trend is applicable and it resonates with you and your audience.

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Yeah, definitely.

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You can jump on that as well.

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The other thing that you guys want to make sure you're doing is you want to

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research the appropriate hashtags to use that are relevant to your niche for two.

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So you want to research the hashtags and when you're doing this, what you should be

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looking for is you want to find hashtags that are relevant to your audience.

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And they have between 300,000 to 2 million views.

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Okay.

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Because if you pick hashtags that have more than 2 million views, what's

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gonna happen is that your content is just going to be like, Because

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there's no way it's going to be found it's way, way too competitive.

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So the other thing you want to also determine is when you're going to be

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creating the content and for content creation, I like to say that you should

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batch your content throughout the week.

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So what that means is I want you to pick one day a week

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where you're going to commit.

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Producing content producing videos and put it on your calendar.

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Do not cancel it.

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You know, you wouldn't cancel a meeting with a potential client that

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treat this just as that a meeting with a potential client and allocate

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an hour and a half even once a week.

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That's all you need.

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And in order for this hour and a half to be effective, you want to make

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sure, like, if you're a female, that your hair is done, your makeup's done.

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You have two or three different outfits that you can change into, or, you know, a

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different top, whatever it happens to be.

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And then also the other thing is when you're recording, A particular real

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for one concept, you can record it three or four times and you will know.

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Okay.

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I think I nailed it.

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One of these is going to be good, but I'm going to tell you right now, do

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not stop to watch every single one.

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Save it in your drafts on tech talk and watch it later that evening.

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But if you, if you like, look at everything that you recorded.

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What's going to happen is it's going to slow down the whole production.

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It's going to take you twice as long, maybe even three times as long.

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So just save everything.

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And for each tick, tock that you want to produce, just film it three to five

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times until you think like, okay, think I have one in there that I'm going to love.

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And I promise you, you will have one in there.

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That's going to be good enough because I've done this so many times.

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And if you recall.

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Five of them for the same concept.

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There's going to be one that's good enough.

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And it does not have to be perfect.

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So stop being a perfectionist because we all are, but it doesn't help you.

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It just puts you in the zone of being frozen, where nothing gets done.

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And then you're going to be the one who's losing out because other people are still

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going to be creating content while you're just trying to perfect your content.

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So stop it.

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You guys.

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All right.

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I just had to wrap.

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Okay,

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so the next thing is, okay, you have your content.

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And I also suggest that if you do download it from Tech-Talk, using

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one of the apps, you can make folders on your phone and you can keep

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everything really organized, but then you also need to figure out.

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What is the optimal time to post your content on tech talk?

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When are you going to post it?

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And I will say that, I mean, I've done my research and it's usually

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like for me, I'm in the central time zone 8:00 PM central to 8:30 PM.

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Central has worked really well, but what's cool is if you do have a creator

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account, you're going to be able to look at your tick-tock analytics.

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And it's going to tell you.

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When your followers are usually online during, the weekday and the weekends,

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and if you want your real to take off, you probably want to post it when they're on.

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And that's probably going to be in the morning.

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That's going to be, when people get off work, that's going to

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be right before they go to bed.

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And I think the right before they go to bed, I think that's a really popular time

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because some people are very busy during the day that they don't have that much

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time to go on social media or, you know, and they're in meetings back to back.

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So usually when they're looking at take talks, they're looking at the.

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After they've had dinner, they're winding down.

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Maybe they're just relaxing in bed before they're gonna, you know, fall asleep.

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They're checking, what their friends have enough to on

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social media, things like that.

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That's why I say 8:00 PM.

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Central 8:30 PM.

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Central.

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That's always a good.

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And of course, to a, depending on what country you're in, that's going to vary.

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So I think, again, it goes back to looking at your analytics and kind

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of determining what works best for.

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So the other thing that's really important on Tik TOK or sounds because they are

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basing everything off of sounds and music.

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So even if you're making a tech talk where you are talking.

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Like I said, you want to use some of the apps that I gave you guys and you

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want to add music that's trending and you can turn the volume to really like.

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But what's going to happen is it's going to help your tech talk be discovered

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on the page for that sound, because even trending sounds, have a page

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where it's going to show everyone's tech talk that used that sound.

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And so that's another hack on getting more exposure for your.

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so I hope you guys found this helpful.

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I hope it's inspired you to sit down and come up with a strategy

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for tick-tock do your research And go ahead and create content.

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And if you have an account that you haven't used for a while, and you

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don't really have a lot of followers on it, you might just want to start

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a fresh account from scratch, and then you want to make it super niche

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and you want to keep it focused on the topic that you want to be known.

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Right.

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And that's going to work better than if you had an old account and you were

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just testing it out back in the day, and you were just doing all different types

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of tick talks, but there was no rhyme and reason, and there was no purpose

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because remember having that purpose and having a strategy for everything

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that you do for 2022 and having a strategy for your marketing, that is

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what's going to make the difference.

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Of having a successful 20, 22.

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And I can tell you right now, I did a real challenge a couple of months ago.

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Right.

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And I had a bunch of lawyers that were in it, and I will tell you

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that a lot of them got clients from the content that they created.

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And a lot of them, their tick talks and their Instagram reels also went viral.

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Right.

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And I think that sometimes it was the reels and the tick talks that

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they thought, oh, I should redo this.

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I almost tripped or this, I don't know.

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I messed up on this.

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It's the ones that you think are not going to go viral that

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actually ended up going viral.

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So don't overthink it and just be willing to.

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Test it out.

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See what works, create content, have fun with it too.

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You guys, I mean, creating content and being a content

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creator is all about having fun.

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And so don't be afraid to show a bit of your personality because people

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are going to be attracted to you for who you are, and they're going to be

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attracted to you for your personality.

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And if you like to dance, yeah.

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Go for a dance.

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And if you don't like to dance, I would say you don't have to, because

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tick talk is way beyond just dancing.

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Now do the dancing videos get like more visibility?

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Yeah.

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Because people like to see movement in the videos.

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So another thing is, if you're going to be doing tick talks, you

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want to have movement right away.

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You want to make sure that you edit your video really well.

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And you chop off the beginning part of your day.

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Walking to your ring light.

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If you don't have one of those remote controls you should be using

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and you want to chop that part off.

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So just be really, really dialed in to producing content that you know is

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very concise because would take talk.

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What matters is, did people watch that tick talk all the way through.

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And if they did, did they also watch it over and over again?

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And if you can get people to watch your content over and over again for

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the same take talk, that's also going to help your tick-tock go viral.

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I think I'm going to start doing more podcasts on TechTalk and.

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You know, if you guys are enjoying Tik TOK conversations on my podcast, let me know.

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Because I think that this is a hot topic so I hope you guys enjoyed this episode.

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And if you did, don't forget to leave me a five server view

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with some detailed comments.

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And I am so thankful for all of you guys, for my listeners.

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And I am so grateful for you guys who download my episodes

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week after week after week.

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And I just wanted to say, go out there, go make some take talks and crush it.

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And I can't wait to see what you guys come up with.

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See you guys next time.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.