Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hello, my mesmerizing marketing tribe.
Speaker:Today, I'm going to be talking about Tik TOK, which is one of the hottest social
Speaker:media apps out there for content creators.
Speaker:And we're going to be talking about how you can create content, what type
Speaker:of content to create, how you can use.
Speaker:If you have not gotten on the tick-tock bandwagon yet, now's the time to start
Speaker:thinking about it and learning it.
Speaker:And I am going to be launching a real challenge in a couple of weeks as well.
Speaker:So make sure that you check out the show notes and you get on my email list so that
Speaker:you can be notified when the challenge.
Speaker:All right.
Speaker:So step one, when it comes to tech talk is you really have to think
Speaker:about why you want to create a Tik TOK account and why you want to
Speaker:create content on that account.
Speaker:Ask yourself, first of all, what is your purpose and what is your end goal?
Speaker:Right?
Speaker:Because before you even start something, you want to have a goal.
Speaker:You want to know what your purpose is.
Speaker:Are you just trying to grow your brand?
Speaker:Are you also trying to get more new clients and are you trying to grow the
Speaker:revenue of your business more than likely everyone wants to grow the revenue?
Speaker:Right.
Speaker:And if you can grow your brand along with that, that's great.
Speaker:So I think that's what I'm going to focus on and also.
Speaker:You know, if you have a product or service that you want to sell, or maybe
Speaker:you have a podcast or show that you want to promote, or maybe you have a
Speaker:consultation that you give that you want to get more appointments for whatever
Speaker:it is, write those things down because that's going to be your end goal.
Speaker:Okay.
Speaker:Now before we take a deep dive into developing a Tik TOK
Speaker:content marketing strategy.
Speaker:The one of the most important things is to really know your niche and pick a niche.
Speaker:Like don't try to get on Tik TOK and do random dances and do something
Speaker:really broad because what's going to happen is it's really not going to
Speaker:work that well, the more targeted you can be with your audience, the more
Speaker:niche you can be, the more loyal.
Speaker:Those fans and followers are going to be.
Speaker:And the more they're going to appreciate your content, because when
Speaker:you create content, it's almost going to feel to them as if you're creating
Speaker:that content specifically for them.
Speaker:Right.
Speaker:And that's what you want to do.
Speaker:So identify your niche.
Speaker:So for example, if you are a lawyer and you have many different practice
Speaker:areas, don't try to put all of your practice areas on one, take toxic.
Speaker:Focus on one aspect.
Speaker:So for example, let's say that you do criminal law, you do, family
Speaker:law and you do immigration law.
Speaker:And if you do want to generate leads for all three, you could potentially
Speaker:have three different take talk accounts, but to start with do,
Speaker:you're not going to start with three, you're going to take baby steps.
Speaker:You're going to start with one account and you're going to learn how to mask.
Speaker:Creating content for tick talk.
Speaker:You're going to learn how to grow your audience.
Speaker:And you're going to learn how to take that audience and convert them
Speaker:and from fans into followers and to people that send you referrals, right?
Speaker:And it doesn't matter what type of business you're in
Speaker:or what industry you're in.
Speaker:You could be in home improvement.
Speaker:You could be a business coach.
Speaker:You could be a marketing strategist, you could be an author.
Speaker:It doesn't matter.
Speaker:The concepts that I'm going to talk about in this episode.
Speaker:They all apply.
Speaker:You just have to take the concepts that I'm going to tell you, and
Speaker:you need to write down a plan.
Speaker:That's going to work for you.
Speaker:All right.
Speaker:So step one, figure out what your end purpose is.
Speaker:So step one, figure out what your purpose is and figure out
Speaker:your end goal and your niche.
Speaker:That's going to be instrumental in the success of your account.
Speaker:So once you have done that, You also want to think about what kind
Speaker:of account that you want to create.
Speaker:Right?
Speaker:So if you want to create an account, that's a business account.
Speaker:You're not going to get the detailed analytics that
Speaker:come with a creator account.
Speaker:So you have to keep that in mind because there are differences, on platforms
Speaker:like take doc and even Instagram.
Speaker:Between having a business account and having a creator account.
Speaker:And usually with the creator account, you get to actually try out some
Speaker:of the newer features early on.
Speaker:So in my opinion or creator account is, usually beneficial because you
Speaker:get access sometimes to more music, to more sounds, to more features,
Speaker:to more beta testing that they're doing, and the best part about it.
Speaker:As you get analytics and.
Speaker:You know, analytics are really key because you want to know if you're
Speaker:heading in the right direction.
Speaker:And if you should continue to do what you're doing, or if you need
Speaker:to take a breath and you need to pivot and go a different direction.
Speaker:Okay.
Speaker:So now that you have developed your niche, what you want to do is you want
Speaker:to determine who your audience is.
Speaker:You want to take out a piece of paper and you want to be very
Speaker:clear on who your audience is.
Speaker:And this is important, not just for tick-tock, but this is important.
Speaker:For any marketing campaign that you're going to be starting and setting up.
Speaker:If you skip the step of determining your audience, your
Speaker:campaigns are going to fail.
Speaker:Whether they're paid campaigns, whether they're organic campaigns.
Speaker:So, you know, your audience, the best you have to start
Speaker:thinking about who are they?
Speaker:How old are they?
Speaker:Right?
Speaker:what age range are they in?
Speaker:Are they primarily male?
Speaker:Female?
Speaker:Are they a mixture?
Speaker:Where are they located?
Speaker:Are they located within a particular city?
Speaker:Are they located within a, region or all the, all over the United States
Speaker:are, maybe they're all over the world.
Speaker:Well, you need to identify that.
Speaker:And when it comes to your audience, you also need to identify what they
Speaker:like to do in their spare time.
Speaker:You have to think about.
Speaker:What their interests are, what is it that they enjoy?
Speaker:Because if you can identify what their interests are, you can custom
Speaker:create content that is tailored.
Speaker:That's going to speak directly to that person.
Speaker:And when you create content that is custom tailored to speak directly
Speaker:to that particular audience, then that audience is going to turn
Speaker:into a loyal fan and follower.
Speaker:And that is something that should be an objective.
Speaker:In terms of any campaign that you're doing, organically is you want
Speaker:to turn people into loyal fans and followers, because those are the
Speaker:people that will spend money with you.
Speaker:Those are the people that will become raving fans and tell.
Speaker:10 other people about how amazing you are, how amazing your company is about
Speaker:how you know, amazing, your services are of how you installed something.
Speaker:And he did a great job of how you help them win their case in court.
Speaker:Right?
Speaker:It can be anything, but you get the concept.
Speaker:All right, now that you have.
Speaker:Determined your niche, you have determined your purpose and your end goal.
Speaker:And you've also determined who your audiences, the next thing you have
Speaker:to do is you have to do your recent.
Speaker:All right.
Speaker:So for this part, you want to go grab a piece of pen and paper, or
Speaker:you want to pause this for a second and come right back are, you can
Speaker:listen to it over and over again.
Speaker:And you know, you can get all the concepts down and you can write it down, So the
Speaker:next logical step is to do your research.
Speaker:And one of the platforms that I like to use to do my research outside of
Speaker:Tech-Talk is called answer the public.
Speaker:It's a website.
Speaker:So basically you would just go to Google you type in w w
Speaker:w dot answer the public.com.
Speaker:And I will link it in the show notes for you guys to make sure
Speaker:you check out the show notes.
Speaker:And what you do is you're going to type in a keyword.
Speaker:And so let's say that you are a home decorator and you decorate homes.
Speaker:So you can type in the key word home decor, and you can hit enter.
Speaker:It's going to take a few seconds and then you're going to see a
Speaker:wheel and the wheel is going to have all of these questions on it.
Speaker:And these are the questions that people are searching for online.
Speaker:And it's going to show you these questions in terms of categories of like, how are Y
Speaker:and it's also going to show you a little circle in green and the darker green color
Speaker:is going to indicate that that question is more popular if it's in darker green.
Speaker:Okay.
Speaker:So then.
Speaker:You see this wheel, you start looking at it and you're like,
Speaker:oh wow, this is fascinating.
Speaker:Here's the trick too.
Speaker:So the resource I just, gave you answer the public.com.
Speaker:It is, a free resource.
Speaker:If you do two searches a day, you can do them for free.
Speaker:So that is what I suggest that you do.
Speaker:If you don't want to do the paid plan, if you want to do more than two free
Speaker:searches a day, you can do the paid plan.
Speaker:But I can tell you right now that the free plan will be fine.
Speaker:As long as you use it, the way I'm going to teach you right now.
Speaker:All right.
Speaker:So what you're going to see in the top right-hand corner too, is you're
Speaker:going to see a button that says export.
Speaker:So what you can do is you can take all these questions and you
Speaker:can export them to an Excel doc.
Speaker:And then what I also want you to do is scroll a little bit lower
Speaker:and you're going to see button somewhere on the left or right.
Speaker:And it's going to say save image.
Speaker:So where that circular wheel is with all the questions.
Speaker:I want you to save that image.
Speaker:And I want you to compare the questions that you uploaded to the Excel document.
Speaker:And I want you to put like the image on another screen are
Speaker:either used, use your phone.
Speaker:And I want you to actually delete all the questions that you don't
Speaker:like, that maybe are not as popular.
Speaker:They're not in the darker green.
Speaker:And then I want you to make a column that says, take talk topics.
Speaker:And these are going to be the questions that you're going to
Speaker:turn into your Tik TOK content.
Speaker:And.
Speaker:And then you can even make another column called platforms because when you're
Speaker:creating content, one of the keys to success is not having to create content
Speaker:over and over and over again, but it's to create one piece of content and really
Speaker:learn how to repurpose it in multiple ways so that your content can get the greatest
Speaker:reach and you can maximize your time.
Speaker:So affective.
Speaker:And that's really key because one of the reasons that people are held back
Speaker:from creating content on platforms like tick-tock and Instagram reels is that
Speaker:they don't think they have the time to.
Speaker:And in reality, they have the time to do it.
Speaker:They just don't know the right way to go about it.
Speaker:They don't know the system.
Speaker:So what happens is they get lost and they get frustrated and
Speaker:then they end up doing nothing.
Speaker:So if you follow the system that I am laying out for you in this episode, and
Speaker:if you have to download this episode, say.
Speaker:And make sure you subscribe to my show, because if you're enjoying
Speaker:this episode, there's only going to be so many great episodes, more
Speaker:that you're going to enjoy as well.
Speaker:And you're going to learn so much and it's all for free.
Speaker:all right.
Speaker:So.
Speaker:You can look at the spreadsheet and you can also create another
Speaker:column that can say status.
Speaker:And then the status column you can say video created, you can say in production,
Speaker:you can say, needs to be edited.
Speaker:You can say, ready to post, and then you can make another column with the date.
Speaker:And you can indicate which date that you are going to be publishing
Speaker:and posting this particular.
Speaker:And then you can make another column that says notes.
Speaker:So you can put some detailed notes.
Speaker:If you need to, that's going to help remind you of something,
Speaker:or it's going to give more maybe bullet points of what you want to
Speaker:talk about pertaining to the topic.
Speaker:So in the notes section, it's literally just for you so you
Speaker:can put whatever you want.
Speaker:They are, that will help you.
Speaker:And what I gave you guys right now, this is gold.
Speaker:So if you.
Speaker:Basically do two searches a day on answer the public and you get
Speaker:all of these questions, right?
Speaker:Even if you get like five questions from each search that you do that
Speaker:you like, if you do this for the next, two weeks, you're going to
Speaker:have your entire content marketing strategy done for the next 90 days.
Speaker:And you know, that's amazing because then all you have to
Speaker:do is just follow the plan.
Speaker:So I hope you enjoyed the tip that it just throughout.
Speaker:If you did, please leave me a five server view.
Speaker:I would be extremely grateful and share this episode with your friends
Speaker:who might also enjoy this topic.
Speaker:All right.
Speaker:So we talked about doing your research.
Speaker:So step one, research, answer the public, come up with topics, right?
Speaker:And then the other thing that you want to do is you actually
Speaker:want to get on the take.
Speaker:And you want to research your competition and you also want
Speaker:to research the, for you page.
Speaker:So how do you research your competition is you can search by hashtags and
Speaker:you can see who's creating content for the same hashtags that you
Speaker:would be creating content for.
Speaker:And then what I want you to do is I want you to identify a couple of
Speaker:counts that are doing it really well.
Speaker:They have trending videos.
Speaker:They have trending content.
Speaker:They have a lot of reach and that I want you to save those accounts
Speaker:and profiles and you can even save particular reels and you can download.
Speaker:And I want you to study this first.
Speaker:I don't want you to just jump into creating content.
Speaker:I want you to spend some time and take a week and study your competition
Speaker:because this is another thing.
Speaker:People don't do any research they don't come up with a strategic plan
Speaker:and they just jump into like creating content and reels and then it flops.
Speaker:It doesn't work and they wonder.
Speaker:Because you're not doing your homework.
Speaker:You're not putting in the time to study your competition because
Speaker:your competition is ahead of you because they've already done it.
Speaker:And they've already tested.
Speaker:They've already failed.
Speaker:They've already learned from those failures.
Speaker:So why not take that and use it to your advantage, right?
Speaker:Instead of.
Speaker:Re-inventing the wheel from scratch.
Speaker:You don't need to reinvent the wheel from scratch.
Speaker:You just need to follow a system and you need to customize everything
Speaker:for you and for your audience and for your topics and for your niche.
Speaker:All right.
Speaker:So then the other thing that I want you guys to do is that.
Speaker:There are some apps that I'm going to share with you guys that are really
Speaker:useful when it comes to TechTalk and you can write these down and you can see if
Speaker:any of these would be beneficial to you.
Speaker:so one of the apps that are really like is called trend talk analytics.
Speaker:And this app is amazing because it uses artificial intelligence
Speaker:to find and identify new trends.
Speaker:And if you're not familiar, Tik TOK is all about trends and Tik
Speaker:TOK has been based off of trends.
Speaker:It's been based off of trending music.
Speaker:It's been based off of trending dances, all of those things, right?
Speaker:And so this app will use AI to identify new trends.
Speaker:And then it also will help predict which sounds and music may end up going viral
Speaker:because if you can catch on to music early on before it's like fully viral.
Speaker:That's even better because then you're not competing with like millions of other
Speaker:reels, but you are positioned to be one of the people that get on the, for you page
Speaker:early on, and then more and more people end up seeing your reel in your car.
Speaker:And then it also allows you to research trending hashtags and
Speaker:hashtags are really important as well.
Speaker:And on take talk, you don't want to use too many hashtags and you
Speaker:are also limited on, content.
Speaker:So be very strategic, you know, don't keyword stuff and put a ton
Speaker:of hashtags, but try to like pick three or four and stick to that.
Speaker:All right.
Speaker:And then.
Speaker:It also allows you to search and track viral trends.
Speaker:And then this is again, research you're researching.
Speaker:What's actually out there that's working right now and then you're creating content
Speaker:based off of what's actually working.
Speaker:You're not just creating content and saying, okay, well, you know,
Speaker:I'm just going to see what happens.
Speaker:You can do that, but why would you miss out on the opportunity
Speaker:for your content to go by.
Speaker:So do your research.
Speaker:All right.
Speaker:So some other useful apps are.
Speaker:Take safe and save talk.
Speaker:So what take save.
Speaker:It allows you to save your reels and repost your reels and videos,
Speaker:and also removes a watermark.
Speaker:And you can even extract audio only files if you want.
Speaker:And then save, talk is very similar.
Speaker:It removes the watermark.
Speaker:It saves your tick talks with no water.
Speaker:It also saves profiles.
Speaker:And then with this one, you can also create and share playlists and
Speaker:you're able to view stats as well.
Speaker:So, you know, these are very useful tools because if you're going to create
Speaker:content for TechTalk, you can repurpose that same content for Instagram reels,
Speaker:but, and even now Facebook has real.
Speaker:But the thing is, Instagram doesn't like take Tom Brandy.
Speaker:On their platform because it's Instagram, right.
Speaker:And their competitors in a way.
Speaker:So what you want to do is you want to use to save or save, talk, and you
Speaker:want to remove the watermark and you want to have a clean, fresh video,
Speaker:and you want to start with that.
Speaker:And that's what you want to.
Speaker:All right.
Speaker:So then I want to share, two apps that I really like personally for editing.
Speaker:So one of them is splice and you can find it on the, apple app store.
Speaker:And then the other one is spark camera.
Speaker:Spark camera was actually voted the number one blogging, , app I
Speaker:think one or two years back.
Speaker:And then the other thing about spark camera, it's super easy to use.
Speaker:And I think that's important because some of these.
Speaker:They're great, but they're just complicated.
Speaker:There's too many buttons.
Speaker:There's too many things going on.
Speaker:As far camera has the most amazing filters.
Speaker:It's got 30 different, more than 30 filters and they're named after every
Speaker:destination in the world like Dubai and Thailand and London and, and
Speaker:their filters are seriously amazing.
Speaker:They make your reels look amazing.
Speaker:Like if you already are, creating reels and you're using a ring light
Speaker:and you're using, high quality recording and all that, they're going
Speaker:to look good, but you can take them from good to looking like fucking.
Speaker:Alright.
Speaker:So the next thing that you want to do is you need to determine what kind of
Speaker:content that you're going to create.
Speaker:So by this, I don't mean the topics cause we already talked
Speaker:about what type of topics.
Speaker:Right.
Speaker:But now what I want to talk about is, you know, are you going to take those topics
Speaker:and are you going to make them funny?
Speaker:Are you going to make them educational?
Speaker:Are you going to be giving, maybe three pointers and three tips from every topic.
Speaker:So you need to develop a style of how you're going to deliver this content.
Speaker:And one of the things that's been working really well on take talk
Speaker:is something called edutainment and edutainment is basically entertained.
Speaker:Right and education in one.
Speaker:So you want to entertain your audience and you want to educate them.
Speaker:And there was a time when people thought, well, tick talk, it's just for, you know,
Speaker:teenagers and it's all about dancing.
Speaker:And I have to tell you, take talk has come a long way.
Speaker:And the past couple of months, and you will see that there are
Speaker:so many professionals on there.
Speaker:Now there's so many business owners.
Speaker:There's so many lawyers and doctors and holistic doctors and chiropractors
Speaker:and authors and thought leaders.
Speaker:So.
Speaker:It's one of the platforms that you really can benefit from being on.
Speaker:If you learn how to utilize it the right way.
Speaker:So when it comes to content, the other thing that you can do is if you are,
Speaker:confused about one type of content is, go look at the discover page and
Speaker:tap on the magnifying glass and see.
Speaker:What type of content, people are already posting that's relevant to your niche.
Speaker:And again, you know, I'm just repeating what I said earlier.
Speaker:It goes back to like, that's part of like the, you know,
Speaker:the research process and phase.
Speaker:So the other thing about Tik TOK is you have to determine if you're going to
Speaker:post content that's based off of trends.
Speaker:Are, is it more evergreen content, right?
Speaker:And trends are good, but you don't want to do a hundred percent trends.
Speaker:You want to have some content that's going to be sustainable because the thing
Speaker:about trends is once that trend is over, you may not be getting much traffic to
Speaker:that particular real and on Tik TOK, sometimes even reels can be rediscovered
Speaker:down the road, see, want to do a mixture.
Speaker:So I would say.
Speaker:You know, focus on, on trends in terms of trending music and trending sounds.
Speaker:And if a trend is applicable and it resonates with you and your audience.
Speaker:Yeah, definitely.
Speaker:You can jump on that as well.
Speaker:The other thing that you guys want to make sure you're doing is you want to
Speaker:research the appropriate hashtags to use that are relevant to your niche for two.
Speaker:So you want to research the hashtags and when you're doing this, what you should be
Speaker:looking for is you want to find hashtags that are relevant to your audience.
Speaker:And they have between 300,000 to 2 million views.
Speaker:Okay.
Speaker:Because if you pick hashtags that have more than 2 million views, what's
Speaker:gonna happen is that your content is just going to be like, Because
Speaker:there's no way it's going to be found it's way, way too competitive.
Speaker:So the other thing you want to also determine is when you're going to be
Speaker:creating the content and for content creation, I like to say that you should
Speaker:batch your content throughout the week.
Speaker:So what that means is I want you to pick one day a week
Speaker:where you're going to commit.
Speaker:Producing content producing videos and put it on your calendar.
Speaker:Do not cancel it.
Speaker:You know, you wouldn't cancel a meeting with a potential client that
Speaker:treat this just as that a meeting with a potential client and allocate
Speaker:an hour and a half even once a week.
Speaker:That's all you need.
Speaker:And in order for this hour and a half to be effective, you want to make
Speaker:sure, like, if you're a female, that your hair is done, your makeup's done.
Speaker:You have two or three different outfits that you can change into, or, you know, a
Speaker:different top, whatever it happens to be.
Speaker:And then also the other thing is when you're recording, A particular real
Speaker:for one concept, you can record it three or four times and you will know.
Speaker:Okay.
Speaker:I think I nailed it.
Speaker:One of these is going to be good, but I'm going to tell you right now, do
Speaker:not stop to watch every single one.
Speaker:Save it in your drafts on tech talk and watch it later that evening.
Speaker:But if you, if you like, look at everything that you recorded.
Speaker:What's going to happen is it's going to slow down the whole production.
Speaker:It's going to take you twice as long, maybe even three times as long.
Speaker:So just save everything.
Speaker:And for each tick, tock that you want to produce, just film it three to five
Speaker:times until you think like, okay, think I have one in there that I'm going to love.
Speaker:And I promise you, you will have one in there.
Speaker:That's going to be good enough because I've done this so many times.
Speaker:And if you recall.
Speaker:Five of them for the same concept.
Speaker:There's going to be one that's good enough.
Speaker:And it does not have to be perfect.
Speaker:So stop being a perfectionist because we all are, but it doesn't help you.
Speaker:It just puts you in the zone of being frozen, where nothing gets done.
Speaker:And then you're going to be the one who's losing out because other people are still
Speaker:going to be creating content while you're just trying to perfect your content.
Speaker:So stop it.
Speaker:You guys.
Speaker:All right.
Speaker:I just had to wrap.
Speaker:Okay,
Speaker:so the next thing is, okay, you have your content.
Speaker:And I also suggest that if you do download it from Tech-Talk, using
Speaker:one of the apps, you can make folders on your phone and you can keep
Speaker:everything really organized, but then you also need to figure out.
Speaker:What is the optimal time to post your content on tech talk?
Speaker:When are you going to post it?
Speaker:And I will say that, I mean, I've done my research and it's usually
Speaker:like for me, I'm in the central time zone 8:00 PM central to 8:30 PM.
Speaker:Central has worked really well, but what's cool is if you do have a creator
Speaker:account, you're going to be able to look at your tick-tock analytics.
Speaker:And it's going to tell you.
Speaker:When your followers are usually online during, the weekday and the weekends,
Speaker:and if you want your real to take off, you probably want to post it when they're on.
Speaker:And that's probably going to be in the morning.
Speaker:That's going to be, when people get off work, that's going to
Speaker:be right before they go to bed.
Speaker:And I think the right before they go to bed, I think that's a really popular time
Speaker:because some people are very busy during the day that they don't have that much
Speaker:time to go on social media or, you know, and they're in meetings back to back.
Speaker:So usually when they're looking at take talks, they're looking at the.
Speaker:After they've had dinner, they're winding down.
Speaker:Maybe they're just relaxing in bed before they're gonna, you know, fall asleep.
Speaker:They're checking, what their friends have enough to on
Speaker:social media, things like that.
Speaker:That's why I say 8:00 PM.
Speaker:Central 8:30 PM.
Speaker:Central.
Speaker:That's always a good.
Speaker:And of course, to a, depending on what country you're in, that's going to vary.
Speaker:So I think, again, it goes back to looking at your analytics and kind
Speaker:of determining what works best for.
Speaker:So the other thing that's really important on Tik TOK or sounds because they are
Speaker:basing everything off of sounds and music.
Speaker:So even if you're making a tech talk where you are talking.
Speaker:Like I said, you want to use some of the apps that I gave you guys and you
Speaker:want to add music that's trending and you can turn the volume to really like.
Speaker:But what's going to happen is it's going to help your tech talk be discovered
Speaker:on the page for that sound, because even trending sounds, have a page
Speaker:where it's going to show everyone's tech talk that used that sound.
Speaker:And so that's another hack on getting more exposure for your.
Speaker:so I hope you guys found this helpful.
Speaker:I hope it's inspired you to sit down and come up with a strategy
Speaker:for tick-tock do your research And go ahead and create content.
Speaker:And if you have an account that you haven't used for a while, and you
Speaker:don't really have a lot of followers on it, you might just want to start
Speaker:a fresh account from scratch, and then you want to make it super niche
Speaker:and you want to keep it focused on the topic that you want to be known.
Speaker:Right.
Speaker:And that's going to work better than if you had an old account and you were
Speaker:just testing it out back in the day, and you were just doing all different types
Speaker:of tick talks, but there was no rhyme and reason, and there was no purpose
Speaker:because remember having that purpose and having a strategy for everything
Speaker:that you do for 2022 and having a strategy for your marketing, that is
Speaker:what's going to make the difference.
Speaker:Of having a successful 20, 22.
Speaker:And I can tell you right now, I did a real challenge a couple of months ago.
Speaker:Right.
Speaker:And I had a bunch of lawyers that were in it, and I will tell you
Speaker:that a lot of them got clients from the content that they created.
Speaker:And a lot of them, their tick talks and their Instagram reels also went viral.
Speaker:Right.
Speaker:And I think that sometimes it was the reels and the tick talks that
Speaker:they thought, oh, I should redo this.
Speaker:I almost tripped or this, I don't know.
Speaker:I messed up on this.
Speaker:It's the ones that you think are not going to go viral that
Speaker:actually ended up going viral.
Speaker:So don't overthink it and just be willing to.
Speaker:Test it out.
Speaker:See what works, create content, have fun with it too.
Speaker:You guys, I mean, creating content and being a content
Speaker:creator is all about having fun.
Speaker:And so don't be afraid to show a bit of your personality because people
Speaker:are going to be attracted to you for who you are, and they're going to be
Speaker:attracted to you for your personality.
Speaker:And if you like to dance, yeah.
Speaker:Go for a dance.
Speaker:And if you don't like to dance, I would say you don't have to, because
Speaker:tick talk is way beyond just dancing.
Speaker:Now do the dancing videos get like more visibility?
Speaker:Yeah.
Speaker:Because people like to see movement in the videos.
Speaker:So another thing is, if you're going to be doing tick talks, you
Speaker:want to have movement right away.
Speaker:You want to make sure that you edit your video really well.
Speaker:And you chop off the beginning part of your day.
Speaker:Walking to your ring light.
Speaker:If you don't have one of those remote controls you should be using
Speaker:and you want to chop that part off.
Speaker:So just be really, really dialed in to producing content that you know is
Speaker:very concise because would take talk.
Speaker:What matters is, did people watch that tick talk all the way through.
Speaker:And if they did, did they also watch it over and over again?
Speaker:And if you can get people to watch your content over and over again for
Speaker:the same take talk, that's also going to help your tick-tock go viral.
Speaker:I think I'm going to start doing more podcasts on TechTalk and.
Speaker:You know, if you guys are enjoying Tik TOK conversations on my podcast, let me know.
Speaker:Because I think that this is a hot topic so I hope you guys enjoyed this episode.
Speaker:And if you did, don't forget to leave me a five server view
Speaker:with some detailed comments.
Speaker:And I am so thankful for all of you guys, for my listeners.
Speaker:And I am so grateful for you guys who download my episodes
Speaker:week after week after week.
Speaker:And I just wanted to say, go out there, go make some take talks and crush it.
Speaker:And I can't wait to see what you guys come up with.
Speaker:See you guys next time.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
