In this episode, Susan Trumpler and I dive deep into the world of influence and sales techniques, with a special focus on mindset and neuroscience. Susan is on a mission to empower women entrepreneurs to find their authentic voice and influence others effectively. She shares principles rooted in neuroscience and psychology that can help you connect with your ideal audience and move them into action.
We kick off the conversation with Susan's journey, where she acquired a business a decade ago and grew it into a success. This experience laid the foundation for her passion project, supporting women entrepreneurs. We discuss how influencing decision-makers is crucial for entrepreneurs, especially in the realms of sales and marketing. One of the key takeaways from our conversation is the importance of understanding the emotional needs and motivations of decision-makers when trying to influence them.
Susan and I explore the concept of storytelling in entrepreneurship and discuss the three main points of friction that can arise during decision-making. Susan offers valuable advice for improving your ability to influence others and she also emphasizes the significance of soft skills, such as connecting with people and understanding their needs, for both personal and professional success.
So, if you're ready to supercharge your influence, sales skills, and entrepreneurial mindset, don't miss this insightful episode with Susan Trumpler. Tune in now and get ready to take your business to the next level!
What you'll hear in this episode:
[0:05] Influence and sales techniques with a focus on mindset and neuroscience
[2:40] Influencing decision makers in entrepreneurship
[8:10] Influencing others through understanding their needs and building trust
[15:00] Influencing senior leaders for business success
[22:20] Sales mindset and growth strategies
[26:10] Overcoming procrastination and mind drama in business
Listen to Similar Episodes:
Harnessing Your Influence with Expert Advice from Vanessa Bohns
Mastering Your Sales Strategy with Heather Wylde
Selling Your Business Through Storytelling with Marisa Corcoran
* Connect with Susan on LinkedIn
* Find more information on her website https://unstoppablewomeninbusiness.com
* Check out Susan's Book: Oh Sh*t I'm In Sales?
* Connect with me on IG @jackie.koch_
* Find more information on my website https://www.jackiekoch.com/
