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How to make your wedding business more fun - Interview with Kimba Cooper
Episode 16 • 30th June 2022 • Wedding Pros who are ready to grow - with Becca Pountney • Becca Pountney
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If you want to do things a little bit differently in your wedding business then this episode is for you. Today we are talking about gamification and how it can be implemented into your wedding business. From making wedding fairs and expos more fun for potential couples through to getting more interaction online - Kimba is full of great ideas for you.

Want to hear more from Kimba? She has recorded more great sessions inside of my members lounge:

Join today: go.beccapountney.com/wedpro

Want to purchase Kimba's gamification template package? You can use my affiliate link below:

Click here to purchase the templates.

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/


Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Transcripts

Kimba:

This has been something that has been quite difficult for me as

Kimba:

somebody with a background in marketing to go around a, a wedding fair, where

Kimba:

people are literally saying, come and buy from me and they are dreadful.

Kimba:

They are so boring.

Kimba:

And, and you're looking at all these stores thinking even

Kimba:

the stall holders look bored.

Kimba:

Like, why, why should I come and speak to you?

Becca:

I'm Becca Pountney, wedding business, marketing,

Becca:

expert, speaker, and blogger.

Becca:

And you are listening to the wedding pros who are ready to grow podcast.

Becca:

I'm here to share with you actionable tips, strategies, and real life

Becca:

examples to help you take your wedding business to the next level.

Becca:

If you are an ambitious wedding business owner that wants to take your passion

Becca:

and use it to build a profitable, sustainable business, doing what

Becca:

you love, then you're in the right.

Becca:

Let's get going with today's episode.

Becca:

Today's guest is someone that I love to work with.

Becca:

She's so much fun and always has a lot to teach you all, which is why I invite

Becca:

her back again and again, into my world.

Becca:

She's the queen of all things.

Becca:

Gamification, Kimber Cooper.

Becca:

Welcome to the podcast.

Kimba:

Oh, a lovely intro.

Kimba:

Thank you so much.

Kimba:

I love working with you too.

Kimba:

I'm so glad to be back.

Kimba:

I love working with your audiences.

Kimba:

They are.

Kimba:

Yeah.

Kimba:

Just brilliant people and yeah, I can't, I'm so excited to be here.

Kimba:

Well, Kimba

Becca:

everyone in my world absolutely loves you.

Becca:

And I'm sure people that don't know you yet will love you too.

Becca:

So why don't you start by just telling people who haven't come across you

Becca:

before, who you are and what you do.

Kimba:

So I do something called gamification and.

Kimba:

Some of your audience probably won't know what that is.

Kimba:

So I'm best starting off by telling them what that is.

Kimba:

So if you ever played a game, if you've ever played a sport, so everything from

Kimba:

tidlywinks to chess or cricket or conquers or mobile games, there are things built

Kimba:

into those games that motivate you to keep playing, even when you don't want to.

Kimba:

Even when it's hard, even when.

Kimba:

It's boring to get to that next level or beat your opponent

Kimba:

or whatever that might be.

Kimba:

And what I do is I take those things that make games so compelling and

Kimba:

put them into non-game settings so that you can get better results.

Kimba:

So that's gamification and that's what I do.

Becca:

I have found it so interesting since you've been talking about

Becca:

gamification and I've listened to a couple of your sessions, you start seeing

Becca:

it absolutely everywhere in the world.

Becca:

You don't realize it's a thing.

Becca:

And then once you know that gamification is a thing, you

Becca:

start seeing it everywhere.

Becca:

Don't you do you, do you find that yourself?

Becca:

Oh,

Kimba:

my gosh.

Kimba:

So it it's one of those things that people tend to say to me now, I know what it is.

Kimba:

I didn't realize there was a word for it.

Kimba:

I see it everywhere.

Kimba:

Um, and it is everywhere.

Kimba:

It's been around for 20 years and.

Kimba:

You'll start seeing it in marketing.

Kimba:

You'll start seeing it on the TV.

Kimba:

You'll start seeing it in your apps.

Kimba:

Pretty much every app you download nowadays will have some sort of

Kimba:

gamification in it to get you to progress or complete something or take an action.

Kimba:

Yeah, it's, it's literally everywhere.

Kimba:

It's.

Kimba:

So much fun

Becca:

and I have taken inspiration from you, Kimba, I'm always seeing what you're

Becca:

doing and getting inspired by your ideas.

Becca:

So I've gotta admit in my recent Pinterest challenge, I did a Pinterest prize board

Becca:

because I'd seen that you'd done a prize board before and everybody loves it.

Becca:

So thank you for inspiring me as well.

Kimba:

Oh, amazing.

Kimba:

That's so good to hear.

Kimba:

I, I wanna see it.

Kimba:

You'll have to show me afterwards.

Kimba:

Yeah, I

Becca:

definitely will.

Becca:

Now, before we go deep diving into gamification, I wanna talk to

Becca:

you about your upcoming wedding.

Becca:

Now, me and Kimber, like I said, we've crossed paths for

Becca:

the last couple of years now.

Becca:

Kimba started talking about planning her wedding way back in like 2019, 2020 to me.

Becca:

And it's finally coming up soon.

Becca:

Isn't it?

Becca:

Kimber.

Becca:

Yay

Kimba:

seven weeks today.

Kimba:

Um, actually not today, but on Friday, but yeah, it's very, very soon.

Kimba:

And it's, I've got to a point in the planning now where everything's

Kimba:

starting to come into place.

Kimba:

It's all starting to settle because there's a bit of a period with wedding

Kimba:

planning, isn't there where it's like, I don't know how this is all gonna work, but

Kimba:

now we're getting to the exciting part.

Becca:

I can't wait to see the pictures now because we love having potential.

Becca:

Couples and brides and grooms on my show.

Becca:

It's a really good opportunity for me to ask you about your wedding

Becca:

planning process, because I'm sure there's some tips that you've got

Becca:

and you've learnt through going through this process that can help

Becca:

the wedding pros who are listening.

Becca:

So is there anything that you've found as you've gone through your wedding

Becca:

planning journey, that's either frustrated you or has been really helpful to

Becca:

you, which would help the wedding pros as they're running their businesses?

Kimba:

I mean most of the wedding suppliers that I've come across,

Kimba:

um, they don't have a good website.

Kimba:

That's been quite difficult.

Kimba:

So finding out prices or whatever has been difficult or

Kimba:

their contact forms don't work.

Kimba:

I found that quite a bit.

Kimba:

So check your contact forms because just because it's there

Kimba:

doesn't mean it necessarily works.

Kimba:

Um, and letting people know.

Kimba:

So we talked about this briefly beforehand, letting people know

Kimba:

whether their data secured or not.

Kimba:

Um, I might have made a mistake in thinking that a moon gate that

Kimba:

I thought was secured was secured because we discussed the dates

Kimba:

and it was all in the diary.

Kimba:

And then I went to pay them for it and they told me the date had gone.

Kimba:

So that was quite stressful.

Kimba:

Um, so yeah, just let people know what your processes are.

Kimba:

Right.

Kimba:

I've actually found that with, um, hair and makeup people as well.

Kimba:

Um, I I'm like, okay.

Kimba:

So I feel like we're getting to the point where.

Kimba:

I need to give you some money and it's almost like I'm having to

Kimba:

force them to give me a quote, like it's come on, come on.

Kimba:

You know, it's um, it would be much easier if they just

Kimba:

offered that information straight

Becca:

away.

Becca:

In my experience, wedding professionals just hate selling.

Becca:

They're so scared of selling that they do everything but sell, but

Becca:

you are saying sell to me more.

Becca:

Tell me the processes and just take some money.

Kimba:

Just give me the information because I want, I want your services.

Kimba:

I've come to the point.

Kimba:

I've asked all my questions now.

Kimba:

Now it's your time to go, right.

Kimba:

Booking and it's, you know, if they don't want to they'll either

Kimba:

say no or they'll just ignore you.

Kimba:

So what harm is it in asking the question

Becca:

Administration seems to come up a lot as well.

Becca:

I spoke with Rachel about her wedding planning recently back in episode 10.

Becca:

And the thing that she found was how poor people's administration skills were when

Becca:

it came to the wedding businesses and how they didn't keep track of contracts.

Becca:

And they didn't seem to keep track of payment and that kind of thing.

Becca:

So being on top of your admin and asking for the sale is what you need to be doing.

Becca:

Yes Kimba, yeah.

Kimba:

A hundred percent.

Kimba:

A hundred percent.

Kimba:

Yeah.

Becca:

Amazing.

Becca:

Okay.

Becca:

Let's get back onto gamification.

Becca:

Otherwise we could talk about wedding planning all day, so

Becca:

we know what gamification is.

Becca:

Are you able to give me a few examples of where we would see

Becca:

gamification in our day to day life?

Becca:

Yeah.

Becca:

So

Kimba:

we've talked about this briefly before, but I don't think I've ever

Kimba:

actually spoken to your audience about it.

Kimba:

So I want to talk a little bit about wedding fairs.

Kimba:

Yes.

Kimba:

And how you can take some examples from gamification world and

Kimba:

pop them into wedding fairs.

Kimba:

So before I jump into that, I wanna talk to you about why, if

Kimba:

this is okay, why gamification is so important for wedding experts?

Kimba:

Wedding industry professionals.

Kimba:

I did a, a quick Google search, cause I already knew this beforehand, but you

Kimba:

might assume that games are something that attracts young men, right?

Kimba:

That's the assumption, but there have been reports and this is in the UK.

Kimba:

Um, that 50% of the people who say that they game regularly are women.

Kimba:

Now, they might not say that they are gamers because they're playing things

Kimba:

like Wordle or Farmville or whatever.

Kimba:

So they might not think of themselves as a traditional

Kimba:

gamer, but they are playing games.

Kimba:

Every day, some of them, a lot of them most days, um, and it's higher

Kimba:

in other countries, but even in the UK, that's a massive amount.

Kimba:

And what, what was the demographics?

Kimba:

It was something like 61% of the females who said that they

Kimba:

played regularly were under 45.

Kimba:

Now I'm gonna put a massive assumption out there that that's your target market.

Kimba:

Is that?

Kimba:

Yeah.

Becca:

Right.

Becca:

Generally, generally.

Kimba:

Yeah.

Kimba:

So obviously I, I did a quick Google as well around, um, the average age of people

Kimba:

that get married in the UK and in 2018, the average age, Opposite sex couples

Kimba:

was 38.1 years for men or 35.8 years for women, which was a surprise to me.

Kimba:

And then same sex couples.

Kimba:

The average ages were 40.4% years.

Kimba:

Um, and 36.9%, uh, years respectively.

Kimba:

So under forties, basically, and under 40 are gamers in the UK.

Kimba:

Um, That's just a thing.

Kimba:

So if you are not using games in your marketing, you could be

Kimba:

missing out on something that would be really, really useful for you.

Kimba:

Um, in fact, I might as well ask you, I know you're supposed to be asking

Kimba:

me the questions, but I might as well ask you, do you play any games?

Kimba:

I.

Becca:

Actually do so.

Becca:

I really like Wordle I've been playing that, but not only do I

Becca:

play wordle now, every night I play Wordle, then cordal, then quordle, and

Becca:

then global like an absolute loser.

Becca:

But I, um, I love it.

Becca:

It, it really keeps my brain ticking over and I enjoy doing that.

Becca:

It's better for me than just scrolling Facebook.

Kimba:

Exactly.

Kimba:

So if you can, if, if you can capture those people who are playing games anyway,

Kimba:

by bringing them in with marketing.

Kimba:

Gamification in your marketing then?

Kimba:

Why not?

Kimba:

So, um, onto the, the dreaded subject of wedding fairs, this has been something

Kimba:

that has been quite difficult for me as somebody with a background in

Kimba:

marketing to go around a wedding fair, where people are literally saying, come

Kimba:

and buy from me and they are dreadful.

Kimba:

They are so boring.

Kimba:

And, and you are looking at all these stores thinking even

Kimba:

the stall holders look bored.

Kimba:

Like, why, why should I come and speak to you?

Kimba:

So let me give you some helpful things that you might find helpful.

Kimba:

And some of these are a little bit silly, but you know, It's what it

Kimba:

is, take what you want from it.

Kimba:

So the examples of things you might have seen in the past, if you've been

Kimba:

to a Christmas fair, you will have seen guess the name of the Teddy.

Kimba:

Okay.

Kimba:

You will have seen that.

Kimba:

And the idea behind this is you pay a quid and you guess the name of the

Kimba:

Teddy and the stall holder will have course of put enough slots together to

Kimba:

more than cover the cost of the Teddy.

Kimba:

But a smart stall holder will also sell those teddies

Kimba:

because then you can buy one.

Kimba:

If you.

Kimba:

If you don't wanna play, or if you don't win, but they're not doing the game to

Kimba:

make money on the game, they're doing it to get you to their stall so that you'll

Kimba:

look at other things and buy other things.

Kimba:

Same with count the sweets.

Kimba:

Now you might be thinking, well, how can I apply that to a wedding?

Kimba:

I don't understand.

Kimba:

That's not relevant to me.

Kimba:

I get it.

Kimba:

So how you'll have seen the most common one at wedding fairs is give us your

Kimba:

email address for a chance to win a prize.

Kimba:

Now people are gonna go, oh, I don't wanna give you my email

Kimba:

address, because you're gonna spam me and I've not even met you yet.

Kimba:

Oh, I'm not sure about this.

Kimba:

So why not do something that's a bit more physical and they can give you their

Kimba:

email address if they want to at the end.

Kimba:

So the game that I came up with before I came on this podcast, I

Kimba:

can't believe I'm actually sharing.

Kimba:

This is hilarious.

Kimba:

I was like, how can you come up with something a bit more physical?

Kimba:

That's gonna attract a bit more attention.

Kimba:

That you could do quite simply.

Kimba:

So you know, those hoopla games that you get, where there's a

Kimba:

board of pegs and you do a hoopla, let's say you sell wedding rings.

Kimba:

You could decorate that.

Kimba:

So that the pegs look like fingers and the hoopla looks like a wedding ring and you.

Kimba:

Make a big board at the top that says, put a ring on it, or you make

Kimba:

your own peg board, which looks like a hand sticking up and they have

Kimba:

to get the ring on the ring finger.

Kimba:

You could do something like that.

Kimba:

It's a bit silly.

Kimba:

It attracts attention to your stand and then to make sure it works because you've

Kimba:

actually got to get people to play.

Kimba:

And that's part of the problem is people are nervous.

Kimba:

They're looking around.

Kimba:

I don't know which stall I wanna go to get your friends or somebody, you

Kimba:

know, to come around like once an hour.

Kimba:

Loudly play this game because that will attract attention.

Kimba:

People will then flock to your thing to watch them playing.

Kimba:

Have they won, haven't they weren't like, it's a silly idea, but it's on brand for

Kimba:

want of a better phrase with what you're selling, it's gonna attract attention

Kimba:

and it's going to make people wanna flock to your store to see what you are doing.

Becca:

Yes.

Becca:

I absolutely love that if anyone has been in my world, anytime they will know

Becca:

that I also find wedding fairs incredibly boring, and I'm on a mission to make them

Becca:

more interesting and more interactive.

Becca:

And I always say you wanna be the stool that stands out from everyone else.

Becca:

And I can promise you if you have a giant hand where people.

Becca:

Throwing rings at it.

Becca:

You will be the person that stands out, but the point is people are having

Becca:

fun because I, I dunno if it's your experience Kimber, but I find that

Becca:

couples want to go to these wedding fairs and in their head, they think

Becca:

it's gonna be a really fun day out.

Becca:

But the reality is it's just a load of people boring, stood behind their

Becca:

stools, trying to sell them stuff.

Becca:

Whereas if you can make it an experience, you can make it fun then

Becca:

they will absolutely remember you.

Becca:

Now.

Becca:

I do make sure that all my wedding supplies are collecting email addresses.

Becca:

So how could they do that as part of the gamification?

Kimba:

Well, in that example, you could say they play the game and then

Kimba:

in order to get their prize, they give you their email address or whatever.

Kimba:

Um, the other example that I gave up with, because I was, I

Kimba:

was so excited for this podcast.

Kimba:

Right.

Kimba:

So, um, you could.

Kimba:

Steal, basically steel game ideas from other industries.

Kimba:

So my friend came back from a pub once and said that, um, whenever anyone was

Kimba:

buying drinks at the bar, they had a big spin the wheel behind the, um, counter.

Kimba:

And they basically said, it's up to you if you wanna spin the wheel or

Kimba:

not, it has some positive things on it.

Kimba:

And some negatives.

Kimba:

So some positives were things like you get your drinks for free.

Kimba:

Or, um, some of the other things were like, uh, you have to buy the

Kimba:

barman a drink, or you have to pay double for your drinks or you get a

Kimba:

free pint glass, things like that.

Kimba:

And I think he came back with a free pint glass.

Kimba:

And he said that everybody was taking part in this game, even though there

Kimba:

was potential risks and negative consequences, because it was so much fun.

Kimba:

Now you could adapt that easily, um, to a wedding situation where you could give

Kimba:

them away a bottle of Prosecco or a 10% discount on, on your services or whatever.

Kimba:

And you can make a big deal out of it.

Kimba:

You could do like big, you could play music whenever somebody's spinning it.

Kimba:

You could, you know, Get some, um, is it called canned laughter or canned, like

Kimba:

ooze and R's as it's going around anything to attract them over, but you could just

Kimba:

get them to put their email address in and like, give, give me your email address.

Kimba:

And then you can have a go on the spin the wheel, like really simple.

Kimba:

Um, you can opt into whatever you want.

Kimba:

Just give them obviously from a GDPR perspective, you need

Kimba:

to give them that option.

Kimba:

Um, but there's so many things you can do that.

Kimba:

Aren't just put your email address into.

Kimba:

Into this, um, clipboard and, and, and you might wanna bottle of Prosecco

Kimba:

like, make it more interactive, make it more fun, make it bigger,

Kimba:

make you stand out and yeah.

Kimba:

Think about their, their experience.

Kimba:

They're there for fun.

Kimba:

Like make it fun.

Becca:

Spin the wheel.

Becca:

Sounds like so much fun.

Becca:

If anyone listening to this takes us up on this and makes a spin the wheel,

Becca:

please take a photo and tag both me and Kimber in it because I know it would make

Becca:

us so happy and we would love to see it.

Becca:

Kimba, I'm gonna let you.

Becca:

Secret that when I back in the day, when I used to do wedding fairs myself, there

Becca:

was this one time when I did actually run a game and people thought I was crazy.

Becca:

So I had these playing cards and I was basically, I had like, I think it was

Becca:

like queen Jack King or ACE won a prize.

Becca:

And I just had a whole line of playing cards and I just found them out and

Becca:

people could come and pick a card.

Becca:

And if they picked one of those things, they got like an instant win

Becca:

prize, a suite or a discount voucher.

Becca:

But honestly, the other stall holders, I think they looked at me like, I.

Becca:

Absolutely crazy, but I didn't care because more people were coming

Becca:

to my stand than anywhere else, because it was much more interesting.

Becca:

And obviously the chance of winning was quite low in a

Becca:

sense, cuz you know, there's 50.

Becca:

Cards or whatever.

Becca:

And there wasn't that many chances to win, but people just enjoyed taking part

Becca:

and I didn't charge them to take part.

Becca:

I just did that classic thing of saying, give me your email address.

Becca:

uh, so you can find out more about me and then you can take part.

Becca:

So, you know, I'm a secret gamification lover, and yeah.

Becca:

I've, I've paved the way everyone.

Becca:

So be brave and get out to those wedding shows and make a difference.

Becca:

Um, have you got any other tips regarding wedding shows Kimba

Becca:

or should we move to online?

Kimba:

Let's move.

Kimba:

Let's move to online.

Kimba:

I I'm, I could talk about gamification in all areas all day long, but

Kimba:

I've got some other things, so let's yeah, let's move to online.

Becca:

Okay.

Becca:

So Instagram is a place where many wedding pros hang out all the time and we know

Becca:

that couples are hanging out there too.

Becca:

So how can they move these gamification ideas onto their Instagram profiles?

Kimba:

Oh my gosh.

Kimba:

There's so much you could do.

Kimba:

Okay.

Kimba:

So, um, It ha Instagram and just social media in general.

Kimba:

It's really hard to stand out.

Kimba:

Um, it's really hard to stop the scroll things, keep changing all the time.

Kimba:

And like we've already discussed the people that you are trying to

Kimba:

attract are on their scrolling anyway.

Kimba:

And they like playing games.

Kimba:

So you could play all sorts of games.

Kimba:

Um, so simple things that you could.

Kimba:

Uh, Instagram's a great example is you could use the quiz function on stories

Kimba:

or the polls function to educate your audience a bit about what you do,

Kimba:

but also to play games with them.

Kimba:

Um, and also to do market research.

Kimba:

So you could use polls to be like, would you prefer, like, let's say you're a cake.

Kimba:

Maker wedding cake maker.

Kimba:

Um, this season's flavors are this one, this one, and this one, which one do

Kimba:

you think we should bring out next?

Kimba:

Um, you could do all sorts of things like that to get those people engaged

Kimba:

and interested because if they voted for the one that you bring out,

Kimba:

they're probably more likely to buy from you than if they didn't.

Kimba:

There's so much fun you can do with that kind of stuff.

Kimba:

Um, and you can play those games in your feed as well.

Kimba:

It doesn't have, if you're not a stories person, it can be.

Kimba:

In your feed as well.

Kimba:

And it can be as simple as giving them multiple choice answers, things that

Kimba:

will be as quick as possible, rather than expecting people to answer a really

Kimba:

deep, meaningful question, give them a, B, C, D options, and let them just put

Kimba:

an A, B, a C or a D into the comments.

Kimba:

Anything to get your engagement up is gonna be good because then whatever

Kimba:

platform you're on the algorithm is going to show more of your posts

Kimba:

to those people, which means that when you are selling, they're more

Kimba:

likely to see what you're selling.

Becca:

Okay, so it doesn't have to be complicated.

Becca:

They don't have to go out and buy a spin the wheel if they don't want to, they

Becca:

can just do something on their Instagram.

Becca:

So what's the one let's give everyone one simple thing that they could

Becca:

go out and do on their Instagram today to start getting this going.

Becca:

I

Kimba:

think maybe the polls is probably the easiest option because there's

Kimba:

poll functions in every, every single.

Kimba:

Social media platform, but in the stories, it's a good one.

Kimba:

Um, that's probably the easiest.

Kimba:

You can use it to have fun.

Kimba:

You can use it for market research.

Kimba:

I'm trying to think if there's an easier thing that you could

Kimba:

do, um, to play games with them.

Kimba:

Oh, fill in the blank.

Kimba:

I love a fill in the blank.

Kimba:

Oh my gosh.

Kimba:

So, um, you could do something.

Kimba:

I'm trying to think of a wedding example.

Kimba:

Um, I'm looking forward to my wedding because, and then they have to use that,

Kimba:

you know, the predictive text button in the middle of their phone, they have

Kimba:

to complete the sentence with that.

Kimba:

Something like that.

Kimba:

It doesn't have to be my wedding.

Kimba:

It could be, um, the thing I'm look like, I feel like this, about my wedding dress,

Kimba:

because, and then like fill in the blank.

Kimba:

So something like that, we've actually brought out, um, a bunch of templates.

Kimba:

So if you're like, I, I'm not that creative in this area.

Kimba:

We've brought out two sets of templates.

Kimba:

So, um, one for feed posts are your normal posts and one for your stories.

Kimba:

There's 30 templates in each they're in Canva and they contain, I think,

Kimba:

I can't remember whether it's five or six different types of games and

Kimba:

then different templates with each.

Kimba:

And you can use those on your social media to get started.

Kimba:

And they're very reasonable.

Kimba:

It's 35 quid for both packs if people are

Becca:

interested.

Becca:

So how do people get those?

Becca:

Shall I just link to them in my show notes?

Becca:

. Yeah, that's probably the easiest way.

Becca:

Amazing.

Becca:

So if you're interested, if you don't have time to actually make

Becca:

these templates go and check out the templates that Kimber's already made

Becca:

and I'll link to them in my show notes.

Becca:

Now, Kimber people might be listening to this and thinking, well, this is

Becca:

great Becker and Kimber having so much fun talking about games, but

Becca:

how does this actually get me sales?

Becca:

How does this actually get me customers?

Becca:

So how does this gamification stuff move from just having fun and getting

Becca:

engagement into actually making money.

Kimba:

Um, so you, something you could do, and we were talking about

Kimba:

collecting email addresses earlier is use gamification in your lead magnets.

Kimba:

So quizzes are really popular in the minute and you could

Kimba:

very easily create a quiz that attracts the right type of people.

Kimba:

Um, and an idea that you could be, let's say that you have a wedding

Kimba:

venue, you could create a quiz.

Kimba:

That is what kind of wedding venue suits you.

Kimba:

And then you email them recommendations, obviously,

Kimba:

including your, your own at the end.

Kimba:

And you could team up with other local venues that have a different

Kimba:

style to you and promote them at the end of the quiz as well.

Kimba:

You could even ask them to pay for the advertising space if

Kimba:

you're getting enough traffic.

Kimba:

But what that does is.

Kimba:

It kind of filters out the people who would definitely be interested in being

Kimba:

at your venue and those who wouldn't.

Kimba:

And then you've got their email address and you can send them stuff that

Kimba:

follows up and turns into a sale, but you could do this at the, for anything,

Kimba:

it doesn't have to be a wedding venue.

Kimba:

You could do it for what kind of wedding cake should you pick, which means, you

Kimba:

know, that those people are already interested in having a wedding cake.

Kimba:

You're just.

Kimba:

Funneling them down.

Kimba:

And the only options you give them are ones that you sell.

Kimba:

what kind of flowers will work best, um, with your theme.

Kimba:

There's so many things that you could do.

Kimba:

And by doing that, you are gathering their email addresses.

Kimba:

You nurture them in your emails, and then you sell to them.

Kimba:

Or they might even buy from you straight away after the quiz, to be honest,

Becca:

amazing.

Becca:

So it's definitely a way to make sales.

Becca:

It's not just a way to have fun and it's definitely a way to start using and

Becca:

growing that email list, we talked earlier about how administration is a problem

Becca:

for quite a lot of wedding suppliers.

Becca:

Do you think there's any ways that people could gamify that part of the process?

Becca:

So once someone, a bride or a groom has actually booked with them.

Becca:

Do you think there's a way they could gamify or make that more fun for their

Becca:

couple and to make sure they're keeping their admin on track for themselves?

Kimba:

I that the problem that's been highlighted is that they're not

Kimba:

keeping on track of it for themselves.

Kimba:

So I would be tempted to gamify it for yourself.

Kimba:

So I would be tempted.

Kimba:

Now, one of my things that I don't like doing is emails answering

Kimba:

emails is one of my big bug bears.

Kimba:

Um, so, but it's gotta be done.

Kimba:

Like you've got to do it.

Kimba:

And so what I will do is I'll put a timer on for 10 minutes and I'll see how

Kimba:

many emails I can answer in 10 minutes.

Kimba:

And then the next time I will try and beat it.

Kimba:

If you give yourself a, um, what are they called?

Kimba:

So standard operating procedure.

Kimba:

Like I will get back to people within 24 hours.

Kimba:

Um, you don't have to say that externally.

Kimba:

Just say it to yourself and try and work towards that.

Kimba:

Try and beat, beat your own goal.

Kimba:

Try and get to a point where, um, you are getting that on time, but you do

Kimba:

that by saying, starting with like two days, I'm gonna get back in two days.

Kimba:

And give yourself a reward for when you do that for every couple that responds,

Kimba:

and then I'm going to get back to everyone within 24 hours, and then I'm gonna

Kimba:

get back to everyone within 12 hours.

Kimba:

The thing is by not getting back to people within a certain timeframe,

Kimba:

they're just gonna go to somebody else, because they're gonna think you

Kimba:

haven't got their email or that you're too busy or that you're not interested.

Kimba:

So it really is important to do this.

Kimba:

And if you're not the kind of person who reacts well to rewards.

Kimba:

Give yourself the stick rather than the carrots and do the opposite.

Kimba:

So if I don't do this, then X, Y, and Z will happen.

Kimba:

So the, the best example I heard was somebody.

Kimba:

Uh, giving their friend a check that was written to somebody that they hated.

Kimba:

And if they didn't achieve X, Y, and Z, by this date, their friend had to send

Kimba:

this check to this person that they hated.

Kimba:

And it's so silly and it's so ridiculous, but it made that person reach that goal.

Kimba:

So if there is something in your admin that you're like, gosh, I'm just not

Kimba:

gonna, I'm just, I can't achieve it.

Kimba:

I always procrastinate either.

Kimba:

Give yourself a reward.

Kimba:

Or a punishment if you do or don't achieve it.

Becca:

Yeah.

Becca:

That's so true.

Becca:

And you see that, don't you, I'm just thinking of an example, you know, when

Becca:

you go through the drive through at Costa or Starbucks or any of those

Becca:

coffee shops, if you look through the window often, you can see those boards

Becca:

that the staff have got behind them, about how long it is since you've given

Becca:

in your order to them delivering it.

Becca:

And they have to try and keep it in green.

Becca:

And if it goes to red, it means they're too slow.

Becca:

And I know that's probably a bit like the corporation getting at.

Becca:

But I do think if that was me, that would motivate me to try and

Becca:

get as many of those drinks served in green as I possibly could.

Becca:

So this stuff obviously works for those big corporations.

Becca:

We should be doing it for ourselves as well.

Becca:

Shouldn't we?

Kimba:

So that's an interesting thing that you've just brought up

Kimba:

there actually is, um, consent.

Kimba:

And motivation.

Kimba:

So, um, some people say gamification is evil because you are manipulating people

Kimba:

to do things that they don't wanna do.

Kimba:

And some people say in corporate settings, like you've just said,

Kimba:

um, that that is micromanaging.

Kimba:

And if the staff didn't consent, that it's kind of evil because it's, um, in some

Kimba:

settings they call it the electronic whip.

Kimba:

You must go faster.

Kimba:

You must achieve this on time, all that kind of stuff.

Kimba:

Um, so if you are gonna play games with your audience, make sure

Kimba:

that it's kind of by consent.

Kimba:

So by putting out on your social media, they consent just by taking part.

Kimba:

Um, but yeah, things like that.

Kimba:

Internal gamification of staff, you have to be careful with.

Kimba:

Um, but the other.

Kimba:

Thing that you said was about motivation.

Kimba:

So different people are motivated by different things.

Kimba:

So like you said, for you, that would be super motivating for other

Kimba:

people that might be demotivating, because they feel like they're

Kimba:

never going to get to the green.

Kimba:

So what's the point.

Kimba:

Anyway, they might as well go as slow as possible.

Kimba:

So consider what kinds of people you're trying to attract and what might motivate

Kimba:

them before putting their games together.

Kimba:

Yeah.

Kimba:

That's

Becca:

definitely an interesting point.

Becca:

I listened to you do a whole video on the morality of gamification, which

Becca:

I found really interesting because you gave some examples and then

Becca:

you asked people, do they think it was morally right or morally wrong?

Becca:

Are you happy to share one of those examples with us now?

Becca:

So people can play that now.

Kimba:

Yes.

Kimba:

So we called it evil or not evil and, um, obviously I played it like

Kimba:

a game, so, um, I'm gonna try and discuss it without naming the company.

Kimba:

Um, but it is available online if you wanted to Google it and

Kimba:

figure it out for yourself.

Kimba:

So.

Kimba:

There is a taxi app, um, that you may or may not have heard of.

Kimba:

And they have some software that they use.

Kimba:

And you'll see this.

Kimba:

Now, if you use this company, um, when you are in their taxi fares

Kimba:

will come up before they finish that fair, and it will say, if you

Kimba:

take this fair, you will reach.

Kimba:

20 pounds, but then when they take that one, they'll, it'll say

Kimba:

something like if you take this next fair, you will get to 25% of

Kimba:

what you got yesterday or something.

Kimba:

These are just examples.

Kimba:

Now the thing is that these, these suggestions don't end, so it's a moving

Kimba:

goal post it's endless, and it's called, uh, I think it's called a ludic loop.

Kimba:

Um, so it's just constantly moving goalposts.

Kimba:

And for some people super motivating and for some people, that's what they want.

Kimba:

They want to reach those goals.

Kimba:

They need that money because the kinds of people that this kind of company

Kimba:

attracts to work for needs the money.

Kimba:

So that's the question, is that therefore evil because they really need the money

Kimba:

or is it not evil because it's motivating.

Kimba:

And I guess the question is there around consent, did they

Kimba:

consent to take part or not?

Kimba:

Can they opt out of it?

Kimba:

Um, that company does other things as well.

Kimba:

So they give, um, badges for things like best customer service or, um,

Kimba:

Most polite person, things like that.

Kimba:

And I've read at least one case study of a person who worked for that company who

Kimba:

was basically earning nothing but loved the job because they had all these badges.

Kimba:

And again, is that evil?

Kimba:

Or not evil it's yeah.

Kimba:

And it, and it's not for me to decide.

Kimba:

It's a, it's a fun thing for you to consider.

Becca:

Absolutely.

Becca:

So think for yourself, do you think that's evil or not evil now?

Becca:

Obviously we've gone deep into gamification there and for most of the

Becca:

wedding pros, the things they'll be doing, won't be quite as enhanced as

Becca:

that, but it is important for us too.

Becca:

Think about the morality, the motivation, all those things, the consent, uh,

Becca:

and make sure that what we're doing is fun for people, um, and not

Becca:

going to too far down those routes.

Becca:

So I'm hoping that everyone's gonna jump on their Instagram this afternoon and

Becca:

get one of these gamification posts.

Becca:

Out there.

Becca:

And if you do, please do tag myself, tag Kimber on it so that

Becca:

we can see what you're doing.

Becca:

I'm sure that we can both share them as well to show off what you're doing and

Becca:

have a think about those wedding shows.

Becca:

How could you make your stand at a wedding show?

Becca:

A little bit less boring and a little bit more exciting.

Becca:

Now, before we finish Kimber, there's one question I always end my podcast

Becca:

with, which is, is there anything in your business that you wish you'd known sooner?

Kimba:

I think, I think the biggest thing is that you can sell literally anything.

Kimba:

So, um, you know, and some of your audience will know that I didn't

Kimba:

always do gamification before this.

Kimba:

I used to teach Instagram and.

Kimba:

I I met, I came across so many businesses doing so many fascinating things

Kimba:

that they were selling on Instagram, and I suddenly realized, oh my gosh,

Kimba:

you can literally sell anything.

Kimba:

There will be a market for it.

Kimba:

You can go as niche as you like.

Kimba:

I mean, in, in my spare time, I'm, I'm a semi-professional hula Hooper,

Kimba:

and there are Facebook groups for hula hoops with over 20,000 people in them.

Kimba:

People are probably thinking what you can go as niche as you want.

Kimba:

And you'll be able to sell to people.

Kimba:

I literally teach people how to make things into a game for a living like.

Kimba:

You could do anything.

Kimba:

It's amazing.

Becca:

Amazing.

Becca:

So be inspired.

Becca:

You don't need to follow the crowd and do what everyone else is doing.

Becca:

If there's something that you love and you wanna do, then absolutely go for it.

Becca:

Kimber.

Becca:

It's been a pleasure as always, if people wanna follow you or

Becca:

find out more about you, where's the best place for them to go.

Kimba:

We're @Kimbadigital everywhere.

Kimba:

I spend most of my time on Instagram, on Facebook, but anywhere

Kimba:

that you're on socials, you can probably find us at Kimber digital

Becca:

and a friend of Kimber's is a friend of mine.

Becca:

So go find Kimber @ kimbadigital and connect with her Kimba, I'm

Becca:

sure we'll speak again very soon.

Becca:

Thank you for coming and take care.

Becca:

Thank you.

Becca:

I really enjoy talking to Kimba, isn't she great?

Becca:

Great.

Becca:

I hope you've walked away from today's episode with loads of inspiration

Becca:

and ideas about how you can add gamification or just a bit more

Becca:

excitement into your wedding business.

Becca:

If you loved Kimber, there is other training sessions that Kimba has

Becca:

run for me inside of my wedding.

Becca:

Pro members lounge the wedding pro members lounge is the place for you to go.

Becca:

If you want high level training, great connections and more access

Becca:

to me, all the details on how to join are in the show notes.

Becca:

And you can go and watch further training and great inspiration from Kimber.

Becca:

I'll see you next.

Becca:

One thing I love about the wedding industry is the other amazing

Becca:

people you get to work with.

Becca:

If you want to meet like-minded wedding pros, just like you, then why

Becca:

not join my free Facebook community wedding pros who are ready to grow.

Becca:

Come meet some new connections, hang out with me and hopefully

Becca:

learn some new things too.

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