Today I speak with Rita Clifton CBE – a global brand expert and former Chair of Interbrand, described by the Financial Times as a ‘Brand guru’, and by Campaign magazine as ‘The doyenne of branding’. Alongside her board chairing and non-executive roles, Rita is a writer, keynote speaker, conference chair and practitioner on all aspects of brands, branding and business leadership. A regular columnist and media commentator, Rita is the author of several books, including the best-selling title The Future of Brands, two editions of The Economist book Brands and Branding, and her new book, Love Your Imposter, which explores new types of business leadership and how we might take our imposter self and use it as a driver to come out stronger. Having worked as the Vice Chair and Strategy Director at Saatchi & Saatchi, the London CEO and Chair of Interbrand, and as co-founder of BrandCap, in 2014 Rita received a CBE in the Queen’s New Year Honours list, and is now a portfolio chair and non-executive director on the board of businesses including John Lewis Partnership, Nationwide Building Society and Ascential plc. Previous boards have included ASOS, Dixons Retail plc, Emap, Bupa and Populus Group. Her non-profit boards have included Worldwide Fund for Nature (WWF), the UK Sustainable Development Commission and Green Alliance, and she was recently appointed Chair at Forum for the Future, the leading international sustainability organisation. Recorded on 11th February 2021.