Sandra kicks off October addressing the deeper messaging and storytelling you must convey in building a successful business or brand. Today’s guest is her gifted amiga Beth Carr.  For the last 18 years, Beth has been building brand systems at well-known companies such as Nestlè, LA Fitness and various biotechs and Bay Area start-ups. Applying her design, messaging strategies, and marketing expertise, she has helped her clients engage their customers and grow millions in revenue, investments, and VC backing. Fortified Branding, her brand, messaging, and marketing strategy agency, empower founders, executives, and scaling companies to break out of the mold, stand in their power, and amplify their brands through visual and verbal stories that connect with their audiences magnetically. Beth is a natural storyteller, Latina, is obsessed with the beauty of packaging, and is a Certified StoryBrand Guide.

Recorded April 17th, 2023

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