In this video, I chat with Kevin about LinkedIn ads frequency caps, and why the native member level caps won't stop a handful of big companies from eating your whole budget.
We cover:
How many impressions it actually takes to be remembered, the limits of LinkedIn's native frequency caps, and how to build company level caps with dynamic exclusion audiences.
If you are running LinkedIn ads and your budget keeps going to the same few accounts, this one's for you.
Tune in and learn:
Two quick diagnostics to spot a frequency problem, why 7 day audiences beat 30 day ones, a hack for the engagement objective, and how to make sure you're actually reaching the decision makers.
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🔗 Links + CTAs
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Timestamps:
0:00 Intro
1:23 The Five B's framework refresher
2:56 Why LinkedIn frequency caps matter right now
8:51 How many impressions does it take to be remembered?
10:23 The ideal frequency range
11:37 LinkedIn's native frequency caps and their limits
13:38 Diagnostic: do you have a frequency problem?
15:46 How to build a company level frequency cap
18:36 Why 7 day audiences beat 30 day audiences
21:10 Adapting your thresholds to your ICP
23:18 A frequency hack for the engagement objective
25:04 When to hand engaged accounts to sales
26:22 Diagnostic: check impressions by job title
27:37 Tools like Fibbler and Factors AI
29:30 Outro
How to Stop Big Companies Eating Your LinkedIn Ads Budget - The B2B Playbook
