Arielle Nissenblatt:
Hi, my name is Arielle Nissenblatt.
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I am the community marketing manager
at Descript, and today I'm gonna give
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you a tip about podcast marketing.
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As the community marketing manager at
Descript, I work with the community
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to figure out what they love about the
product, what could be improved about
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the product, and how we can take all
of those insights and make the product
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better, and how we can highlight people
who use Descript for their productions.
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We also put on live events, both in
real life and virtually for folks so
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that they can learn about the product
and so that they can learn about the
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wider world of audio and podcasting.
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I started in the podcast world
really just as a listener.
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I loved listening to podcasts,
still love listening to podcasts.
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I listen to about five hours a day
of audio all over the place, and
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when I first started listening to
podcasts, my thought was, I need to
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find a way to work in this space.
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I will do whatever it takes
to work in this space.
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So I started a podcast recommendation
newsletter in:
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to so many podcasts and my friends were
listening to so many podcasts and I
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was thinking, what if I'm missing out
on some really great podcasts that I
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would've just never heard of otherwise
if my friends hadn't told me about them?
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So what if we each shared
our five favourite podcast
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recommendations every week?
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So the newsletter that I started is
called Earbuds Podcast Collective, and
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each week it sends a theme and five
podcast episodes on that theme, and each
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week is curated by a different person.
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The idea is that you will always
have something new to listen to.
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It's a great way to discover new
shows and to discover new creators
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and to discover new curators.
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So I started that newsletter as a way
of giving myself a job in the audio
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slash podcast space, and it has led to.
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Lots of other jobs in the
audio slash podcast space.
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I've worked as a studio
booker, I've been a producer.
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I have been an in-app curator.
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I worked on the marketing side,
and now I'm of course the community
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marketing manager at Descript.
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One of my favorite things about
the wider world podcasting is if
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I had to boil it all down, the
one word would be collaboration.
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I just think that people who
work in the podcast space, index
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as higher collaborators more
likely to desire to collaborate
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than people in other industries.
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And I think the reason for that is
because people understand that in order
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for a show to grow, you need to be
borrowing audience from other creators.
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And in order for that to be
feasible, you need to have great
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relationships with other creators.
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So, one of the first pieces of
advice that I give to people when
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they say, how do I grow my podcast
is make a list of other shows that
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you wanna be in collaboration with.
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Reach out to them, but don't just throw
them an email that sounds generic.
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Send them an email, listen to their
show, and then jump on the phone
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with them for five to 10 minutes to
figure out where there are gaps in
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both of your content and where you
could fill in each other's content.
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So I think it really is
all about collaboration.
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People are very willing to hop on the
phone, not just for the purposes of
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setting up podcast swaps, but also
to hear about people's experiences
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getting into the podcast space.
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I, I have multiple conversations
every week with people who are
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recently graduating from university,
and they're asking me how did
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I get into the podcast space?
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And I get to talk to people who have
been doing it for a long time, and I
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just really find that collaboration
is my favorite thing about podcasting.
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My one big tip for podcast marketing
is to be very discerning when
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you are on the internet looking
for tips about podcast marketing.
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You're gonna see a lot of advice that
says, start a TikTok or start posting
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consistently on social media or start
a blog or create a course to go along
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with your podcast, and those are
all that are great, but I would not
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consider them marketing for your podcast
because those are things that in and
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of themselves need to be marketed.
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Instead, I would point you back
to my, one thing that I love about
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podcasting, which is collaboration.
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I would make a huge list of podcasters
that you wanna be in collaboration
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with, and I would think about ways
to borrow audience from each other.
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So instead of being caught up in the
advice to create, create, create more
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content, think about ways that you
can leverage your existing content.
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You can find me@arielnissenblatt.com.
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That's a R I E L L E N I S S E
N B L A T t.com, and you can see
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all of my links in the show notes.
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Thank you for listening
to Podcasting people.
