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Podcasting without social media with Amelia Hruby
Episode 9328th March 2024 • Pump Up Your Pod • Bamby Media
00:00:00 00:29:09

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Today we are chatting to Amelia

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Hruby, who is kind of like a U.

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S.

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me.

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Like she has a company very

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similar to ours, based in the USA.

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And I really wanted to chat to her

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because she is a different character.

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Amelia has a podcast studio called Softer

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Sounds, which I just, I love already.

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Her voice, by the way, is

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beautiful to listen to.

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She has a podcast of her own.

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She's also a writer, educator,

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and has a PhD in philosophy.

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Over the past decade, she's

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been a university professor, a

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community organizer, a radio DJ.

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Now she is the founder and

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executive producer at Softer Sounds.

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a feminist podcast studio

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that supports women and non

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binary small business owners.

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She's also the host of

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the Off The Grid podcast.

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This podcast has such a quirky, cool,

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fun theme song as well, which was kind

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of what drew me to it in the first place.

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I just thought it was really cool.

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I hadn't heard anything like that

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and it was made for her show, which

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I'm all for having something that's

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really branded and just for you.

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The thing that really sets

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Amelia apart is she's building

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her business off social media.

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She used to have Instagram and all

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the things, and now she doesn't.

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And I wanted to chat to her a little

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bit about that, you know, talking about

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how you can still build without having

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a social media following, how you

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can still connect with your audience.

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Podcasting Obviously is

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a great way to do that.

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And so we do touch on that social media

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element, but more broadly, we're talking

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about podcasting and the world of it.

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And I think that you'll really

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enjoy this episode because she

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has a wealth of knowledge because

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she's been doing it a while and

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because she's an industry expert.

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So someone just like me in a

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different country, we talk a lot

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about the industry and I hope

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that you enjoy the conversation.

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Let's get Amelia on.

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Amelia, thanks so much

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for being here today.

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I have a question for

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you right off the bat.

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You have such a beautiful voice.

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So I've been listening to you now for a

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while since we first connected, uh, and I

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knew I was going to have you on my show.

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I've been listening to your content and

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have just been been in love with how

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good you sound, you just sound nice.

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You've got a really nice tone.

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What's your background

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from that point of view?

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Like, are you a singer or did you do

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theater or tell me a bit about that.

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Well, I received that compliment

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and appreciate it fully.

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And I have no vocal background

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other than being a human who talks

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so I did not sing growing up I was

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never in theater, but I did come to

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podcasting through community radio.

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So I was on the mic at the radio

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station and I definitely picked up

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some of the radio voice cadence.

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It was not a commercial station.

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It was not in the US like

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an NPR public radio station.

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It was just a nice little like group of

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Chicago folks who loved music, but I had

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an on air show every Tuesday morning for

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two years before I moved into podcasting.

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And I think I just got comfortable

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on the mic, which is such a big step

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that people underestimate being able

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to speak comfortably and confidently.

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Like it's such a skill.

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It absolutely is.

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And I think that was one of the

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things that first drew me to,

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cause I don't have a lot of people

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on the pump up your pod podcast.

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It's mostly a show about.

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Um, helping podcasters be better at their

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craft and tips and all that sort of jazz.

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But when I came to you, I just felt

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like you knew what you were doing.

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And I think that that is something

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that is going to be really

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valuable in this conversation.

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So yeah, I just wanted to give you

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props for having a beautiful voice

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that you know how to control and just

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for context as well for people, what

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are you using to record with there?

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And I would.

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What microphone is that?

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And you have, it's an XLR.

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What is it plugged into?

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Yeah.

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So I have a Shure SM58 mic,

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which is a vocal performance mic.

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So that's going to be the one you

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see like at concerts is this mic.

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And then I have it plugged

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into a Zoom H5 recorder.

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That's acting as the audio interface.

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And that's just plugged right into

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my computer for the recording.

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So I actually got this kit because

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I, my first podcast after the radio

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station was doing field interviews.

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I was traveling around the

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U S interviewing feminist

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activists and artists.

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And so I needed an audio kit

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that was super portable, and that

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I could really like transport

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and set up in any environment.

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I did interviews on picnic

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tables, in random offices,

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I did one in somebody's car.

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So that's kind of how

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I landed on this setup.

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And then I've just stuck with it

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even as I've moved to primarily

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recording in my home office now.

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I

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love that because the Shure SM58 is

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probably the most It's a podcast used

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microphone from a live perspective.

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It is a really sturdy mic.

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It's inexpensive.

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You've got like a nice extra kind of

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pop filter on top, like a nice foam

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thing for people that are only listening

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to the podcast, but you can hear how.

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Clear Amelia is she's right close

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to the microphone and I'll put links

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to those things so that you know

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What we mean by the zoom h5 as well.

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Yeah.

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Okay, great All right, so that's good

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to know how to achieve the Amelia sound

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I want to talk to you today about your

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show off the grid which you launched

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on the 3rd of March 2022 so it's not

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a super old show Why did you decide

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to launch that show at that time?

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Off the Grid is a show about leaving

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social media without losing all

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your clients, as I like to say.

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But it's a show for artists, business

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owners, creative people who want

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to step back or away from social

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media and still share their work

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and still grow an audience online.

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So that's the work I'm invested in.

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And I launched the show Just about

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a year after I left social media,

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so I had a whole decade long journey

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growing an Instagram platform

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working as a micro influencer.

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I got a book deal, I sold a

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book, and by the end of those

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10 years, I was really burnt out

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on sharing my work on Instagram.

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I was really frustrated by the

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algorithm, and I decided to step back.

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away entirely.

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So I archived my accounts.

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And a few months later, I launched

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softer sounds, which is my podcast

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studio that I now run full time.

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And in that process, people

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just kept asking me, how

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did you leave social media?

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Like, how did you do it?

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Like I, Always joke that between summer

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2020 and summer 2021, I finished my PhD,

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I moved states, I got married, I adopted

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dogs, I did all these huge life events.

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And the only thing people wanted to

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know about was how I left social media.

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Like it was the one thing they couldn't.

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Imagine.

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So I launched off the grid

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because people just kept asking.

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And having been off social for about

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a year at that point, I felt like I

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really had some things to say about why

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I left and how I left and the success

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I was finding on the other side of it.

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Yeah.

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And it's so powerful because

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social media is so ingrained.

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Now, and everyone uses it and everyone

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is on it all the time and it's so

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frustrating to have to do it, you know,

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so for us, well, for me personally, I

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didn't get on Instagram or any social

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media really until clients requested

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that I do so probably three years ago,

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I think maybe now, and that was a huge

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deal for me because probably like you,

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it just felt like I don't need this.

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You know, this is an extra

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thing I have to manage.

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And then from there it's like LinkedIn

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and it's all these other platforms and

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TikTok, and there's always a new thing

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and Facebook and all the things, right?

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And when you think about traditionally,

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we didn't always have these tools

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and people still had very big,

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businesses that they would perfectly

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find it running without social media.

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So I think your podcast is really

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interesting because it is making people

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think about the way they consume and the

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way they spread their work in a really

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different way to what we are told.

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At this stage, so if that kind of

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thing interests you as a listener, as

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a watcher, I would definitely recommend

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going and checking out Amelia's podcast,

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because it's just refreshing from here.

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I then want to know, how do you

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think you have changed or your

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business, probably both since

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starting the off the grid podcast?

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Wow.

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I mean, so much has

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changed since it began.

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A big shift that I have seen both

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personally and professionally is

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that when I left social media, I

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was really prepared to, like, be

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forgotten by everyone and have to

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fight so hard to ever find clients.

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Like, I had all these stories in my

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head that without social media, no

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one would ever find me and it would

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be really hard to attract new clients.

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And, uh, Those were all false.

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It wasn't actually true for me at all.

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But I think that it's been really

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interesting to see that off the grid

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has by far been the most successful

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creative project that I've launched.

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It's like my fourth podcast.

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It's the most successful of those.

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It's more successful than my book.

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It's more successful than anything

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I was selling or teaching when

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I was still on social media.

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And I think a lot of that comes from

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really stepping Off the beaten path

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and into, like, my own lane, as I

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like to think of it, doing something

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people don't think you can do, and

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showing that you can do it, and then

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laying out those, like, narratives

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that were going through my mind

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and unpacking how they were untrue.

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And also doing that in a really

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practical way, like I don't bring

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a lot of magical thinking you can

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manifest anything vibe to this.

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I try to be really gently tough

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on all of us in some ways, like,

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like I always say on the podcast.

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You don't have to be on social media,

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but you do have to market your work.

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It doesn't get you out of marketing.

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When I left social media, I had to

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shut down the business I had and start

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a totally new one that worked better.

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You know, I was running like a

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small courses and products company.

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I was making a few thousand

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dollars a year doing it.

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And I was like, this will not

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survive off of social media.

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There's no way.

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And so I launched a

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B2B services business.

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And now It's thriving, like it provides

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my full time income and takes care

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of me and my family and my tiny

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little team and it's fantastic, but

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I think to get back to your question,

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like what I really noticed that has

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changed is so many stories within

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myself about what's possible for me.

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So much more self trust that I have now.

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I find that social media

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just eroded my self trust.

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I thought I had to see what 20 other

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people were doing anytime I wanted

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to do anything and now I just do

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what I want to do and it's fine.

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Those things together, like more

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possibility and more self trust

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have just made my work so much

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better and so much more magnetic.

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Like people are so much more interested

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in what I'm doing, I think, because

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they can sense that I really believe

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in possibility, and I work toward it,

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and I give myself permission to do

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and have the things that I desire.

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And that's really what draws

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people in to the podcast, to

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the business, and toward me.

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And as such, I have had no trouble

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finding clients or growing an audience

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or doing any of those things I

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struggled with so much before I left

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social media and launched off the

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grid.

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This is a very powerful point

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for people to take away.

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In the podcasting space, there

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is a degree of creativity that

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you need, I think, to actually

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be successful in this space.

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You can't just spout the same thing

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that everyone else talks about.

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It has to have your creative flair in

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it to really land with the audience

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that you're trying to attract.

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And what Amelia has said there really

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rings true to that because When has

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she stepped away from the comparisons

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that she's seen on social media, the

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shoulds, stuff that happens when you're

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looking and consuming content, and

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also the time suck that it creates.

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When you step away from all of

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that, And you, let's say you don't

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completely get off social media, but

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you limit yourself to 30 minutes a day.

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How much stuff will you get

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done with all that extra time?

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And for creativity to flow, you

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need to be able to give yourself

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space for that creativity to flow.

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Just sit with that for a minute,

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listeners, people watching.

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Do you allow yourself time and

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space to think creatively about

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the pursuit of podcasting to get

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a better result for yourself and

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for those you're trying to reach?

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From a content perspective then,

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for you, how do you decide what

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episodes you actually want to release?

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Like, do you do research into that?

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Are you on a whim?

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Do you pre plan?

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Are you batching content?

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Where does your Ideation come from?

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I collect ideas all the time.

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I am always keeping my

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list of random thoughts.

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I have a very long running list.

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I am a notion user.

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So I have a whole

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dashboard for my podcast.

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I have a whole section of that dashboard.

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That's just for ideas.

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And that's where I put, you know,

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people I see online that maybe I want

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to talk to and links to their work.

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I put ideas of my own that I have.

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I also put questions

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from listeners there.

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And I really do try to stay in touch

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with what my listeners are asking me.

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I try to be really, really responsive

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because I do believe the show stems

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from like my creative spark and

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I am Shepherding and guiding the

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show, but it's also not about me.

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The end of the day, the show

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is of service to the community

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that listens to and supports it.

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And so I pay a lot of attention to

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the episodes they like the most, the

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responses I get to emails, the voice

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messages I get from listeners, and

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also like my friends who listen, I

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pay attention to like, what are the

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episodes that get them to actually

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text me and be like, I need to

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talk to you about this, right?

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And so I can go deeper

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in those directions.

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All of that is happening.

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I'm just like collecting

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this very long list of ideas.

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And then I kind of shape

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the season as I go.

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So generally, I do batch, but

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I batch in like three or four

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episodes, like small, small.

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chunks of episodes.

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So when I go to launch a season, I

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generally have three to five episodes

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completed, and they are ready

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scheduled to go out with the launch.

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And then I'm kind of paying

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attention to the feedback I'm

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getting those first couple weeks.

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And then I plan the next

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batch of four to six episodes.

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I also Like to do interviews, because my

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voice is not the only important one on

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this topic, especially lots of people,

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especially now are leaving social media.

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And I just provide so much

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marketing advice on the show.

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I'm not an expert in

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every marketing channel.

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So I need other people to

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come tell me what they know.

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So I tend to plan those interviews

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in advance, invite people on and then

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kind of schedule them to like the

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actual episode to go live depending

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on the other content I produce.

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I record the interviews

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as people schedule them.

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But for solo episodes, I tend to

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also batch record those like I

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will kind of have a topic idea.

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I will sit with it for days or weeks,

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even like letting it kind of digest

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and then I'll write an outline.

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And then I get on the mic and I record,

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sometimes I'll record the same episode

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two or three times, I have a really

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high standard of quality for myself.

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And I can always tell if it doesn't

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flow, it's not going to be good.

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Like if I can't, if I'm stopping and

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starting too much, if I don't get

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excited, if I'm not like laughing

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at myself, which I do all the time

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on the podcast, it's been pointed

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out to me, I laugh at myself a lot.

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If I'm not feeling that Energy while

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I'm recording, that means the listeners

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aren't going to feel it either.

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So if I do a whole recording and

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it like falls flat, I'll redo it.

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I'll scrap the episode.

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I also listen back to all

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of my solo episodes at least

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twice before they go live.

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And I recut and I adjust

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with the interviews.

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I have somebody on my team, edit them.

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And then I listen and recut as needed.

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Like it's a really involved process.

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Which I guess I've never explained

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anywhere until this moment right here.

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But I think that that's

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been a shift as well.

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Like in season one, when I was just

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getting started, I was like recording,

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releasing, it was very loose.

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I was just letting it live.

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But now that the listener base

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has grown, I feel like my finger

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is much closer to the pulse.

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And I'm always trying

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to elevate my craft.

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And I'm always trying to get

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better and sound better and

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serve the listeners better.

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It's

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like you feel More responsible.

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I think when it gets a little bit

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bigger, you just feel like you've

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got more people listening and you

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want to make sure that it's landing.

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Not that you shouldn't always have a

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high standard for yourself, but certainly

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in the first season of anything or the

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first, let's say, you know, 50 episodes

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or 40 episodes, you kind of still

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finding your feet a little bit too.

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And I think it's fine.

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Like it's good to still

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be figuring it out.

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If you're not figuring it

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out, then what are you doing?

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So I definitely agree with that.

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I also really liked that point

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where you're talking about how you

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listen back to what you've done.

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And in fact, I have a podcast

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episode coming out next week,

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which will be launched by the

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time we have this conversation,

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where I say that specifically.

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Where, especially if you're editing

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your own stuff, like if you're a DIY

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podcaster, and it's not something

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that you're great at, perhaps even,

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a lot of the time DIY podcasters

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get too involved in cutting out

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the ums and the awkwardness and the

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little things, but they're not going

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big picture on, is this boring?

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Am I enjoying listening to this?

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And if I'm not, why would someone

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else be enjoying listening?

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Like I delivered the content.

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So editing, going back and

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listening to your work is so

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important for creative growth.

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Yeah.

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I think so many people get stuck at that.

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Like, I don't want to listen to

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myself or like, they get that sort

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of creeping feeling up their spine

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when they listen to their own voice.

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But I'm a big believer that it's really

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important to sit with and then kind

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of process and push through that.

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It's okay to recognize it.

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It happens to everyone, but you

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can learn to love your voice.

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And I think if you want to be

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a successful podcaster, you

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should because you're right.

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You should be listening to yourself.

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It's doesn't feel like work

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to listen back to the show.

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You know, I edit the episodes,

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most of them myself, and then

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I just put it on my phone.

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I go for a walk and I listen.

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And I noticed like, where did I zone out?

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Where did I stop?

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Yeah, all those things.

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Where did I zone out

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from what I was saying?

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Did I re engage myself fast enough with

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a joke or a change of topic or something?

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Like, that's how I get better.

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That's how I improve.

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And I think the episodes

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are so much better.

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We just crossed 50 episodes of

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Off the Grid, and they're way

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better than the first episode.

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But even from episode one, I

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was very focused on what are

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the takeaways for the listener?

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And how can I be really clear?

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And that actually comes from

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my background in teaching.

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I taught at a university for five years.

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And so I'm really accustomed to this

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teaching and public speaking skill,

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where what you do is you tell everybody

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what you're going to tell them, you

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tell it to them, and then you recap it.

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It works so well in podcasting and

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so Many podcasters don't do it, and

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we should all be doing it, everyone.

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I'm sorry.

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Everyone should be doing that on their

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podcast, unless it's a fiction show.

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That's a separate thing.

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But like, if you're just chatting,

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or you're on a solo episode,

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you should be doing that.

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Tell it, say it, recap it.

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So

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good.

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And I completely agree.

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Okay, so shifting gears then

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now, what aspects of your

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podcast do you not enjoy doing?

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This is a great question.

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When it comes to my own show, I kind

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of like most of them, all of them.

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I don't love promoting episodes.

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I don't like making promotional graphics.

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And a great part of not being on

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social media is I don't have to.

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They don't go anywhere, so

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I don't make them anymore.

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I do make a little tile for guests on

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guest episodes if they want to share

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it, but it's been a real relief to

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like release that from the process.

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We do it for clients at the studio,

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but I don't do it for my own show.

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I share the show through email,

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and then it's grown through word of

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mouth and through mentions by people

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with much bigger followings than me.

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So that's probably my least

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favorite part, but I really love

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everything from the idea phase

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through the publishing stage.

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Some of the promotional stuff,

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maybe not so much, but I also love

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what like talking to listeners and

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like when they circle back and they

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find it and they land in my inbox.

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I love that piece as well.

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If we're talking about what I don't

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like doing for clients, the list

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is much longer, but that's that's

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separate than my own personal show.

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Well, that's

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really good, actually.

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Like What you've done there is you've

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kind of minimized what you don't like

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anyway from the podcast to just focus on

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all the things that you do enjoy doing.

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And I guess maybe the takeaway

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there for people who are on social

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media who do have podcasts and do

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need to promote and all the things.

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But don't like doing aspects of

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your show, no matter what it is.

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Editing, promoting,

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doing graphics, whatever.

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Outsource it, as soon as you physically

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can, because when you outsource,

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that will like, allow you to get a

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bit of that creative freedom back,

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because you're not thinking about

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the stuff that you hate doing.

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And then doing it because you

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know, you have to, if you don't

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have the budget to outsource, you

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can get support in other ways.

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Like support can be a step between

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doing it yourself and outsourcing.

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What I mean by that is like

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getting an accountability buddy.

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hiring someone just to do your

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content planning with you if you can't

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afford for them to take over way more

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of the process, you know, finding

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someone who will make those graphics,

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if that's your sticking point, or

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setting a time where you and your

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best podcaster friend are going to

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make graphics together every month.

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Like, I work with a lot of people

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who are more like DIY wires and just

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getting started and don't quite have

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the budget for full outsourcing.

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And I think There are just so

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many ways to be creative and how

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you bring in support as well.

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And that's what's going to

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help your show keep growing so

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you can afford to outsource.

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Yeah, you've got to have

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something that's holding you

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accountable to keep going for sure.

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What about this conversation around

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video podcasting versus audio podcasting?

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Where do you sit on that fence?

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Where are you at with it?

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I'd love to know.

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Yeah.

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So I am an audio podcaster, for sure.

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For season one of Off the Grid,

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it is all on video as well.

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I was like, really riding a wave.

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And I just did one take

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of all the episodes.

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And those one takes went

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live, which was kind of wild.

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They're actually very good.

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But now I need a little more time

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to like, pause and think about it.

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As I record, I think I talk about

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some more complex things now.

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But I love when other people

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make video podcasts, but I just

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video editing is not for me.

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It is truly.

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I have no interest in it.

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It's possible that we'll bring somebody

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on at the studio to start doing that work

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for other people, but I will never be

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video editing video podcasting myself.

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Well, I certainly cheer on other

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people going down that path.

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Yes,

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good.

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And keeping to the zone that you enjoy,

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I think, is the main point there as well.

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It's fine to want to do all the things,

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but then you've got to think about, well,

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how am I going to do all the things?

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Do I even want to do all the things?

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And why did I get into

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podcasting in the first place?

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Was it to be on video?

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Probably not.

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It was probably to enjoy

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the audio experience.

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I like the mystery that the

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audio experience provides.

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So you don't know what

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they look like necessarily.

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You don't know where they are.

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You don't know anything.

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And it allows you to just go into

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your own little world and imagine it's

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kind of like reading a book in the

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same way that you can just imagine.

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So audio for me will

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always be my first love.

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Video just feels like it's.

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Necessary, I think, in a lot of

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ways at this point, depending on

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the audience you're trying to reach.

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Your top three favorite podcasts

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that you listen to at the moment,

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lay them on me.

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Yes.

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So I'm really into the BBC's

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podcast, Witch, which came out this

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year about the history of witches.

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I have just started it for spooky

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season in October and loved that one.

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Love the podcast Normal Gossip,

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which is a show about gossip, like

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the random stories we like soak

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up and eat up in our daily lives.

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Like that weird thing your neighbor's

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doing that you've never figured out, but

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like, you need to tell somebody about it.

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Like, they really bring that through

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and I love the stories they tell.

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I'm always behind.

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I like savor the episodes

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like a treat for me.

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It's like a podcast dessert.

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I love it so much.

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And then We just wrapped production on

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a new show the studio has been working

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on called glow in the dark, which is

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hosted by a serious XM host Tracy G.

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And it's just really great

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conversations about wellness about

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spirituality about friendship hosted

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by Tracy and her best friend Girdley.

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And it's just like kind of from this

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perspective of being like badass

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black women who live in New York.

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And I really enjoyed

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working on that show.

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So that's another one that's

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been like top of mind recently.

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Oh, okay.

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I'm going to put all these ones in

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the show notes and on our website and

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everything so that you can go and listen

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to those if they sound good to you.

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Normal gossip to me sounds really fun.

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And I love the spooky stuff as well.

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Yeah, they're both those are both shows

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I listen to and like, I learned from

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their craft, you know, like sometimes

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it's hard to find time to listen to

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podcasts when I'm producing and editing

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so much, but I really try to make

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time to hear other shows because I

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can't get better if I'm not learning

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from what other people are doing.

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So valuable.

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That's so true.

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That's so good.

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I really enjoyed this

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conversation, Amelia.

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I think that you are just a joy,

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really, as far as when I listen to what

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you're providing, the fact that you're

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doing it in a non conventional way at

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this point, I just think it's great.

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And I look forward to

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seeing where you go next.

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I am a subscriber to the, certainly

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to the show, a follower of the show.

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And if this has been a good

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conversation for you to listen to.

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Please go and check out Amelia as

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well and just be with me on the

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fact that her voice is so beautiful.

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You could probably just do

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the ABCs on every episode.

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Just say ABCDFG and just really nicely

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ASMR style and I would just love it.

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You don't even have to do anything else.

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That's very sweet.

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I have considered my next

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career maybe will be in ASMR.

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These are thoughts I've had.

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Just whispering.

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Exactly.

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It's great.

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Thanks so much for joining us.

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And yeah, that's

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it.

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Thanks for having me.

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