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9 - The Courage to Adapt: Lessons from a Tech Executive’s Cross-Cultural Experience with Frances West
24th March 2026 • Create the Future • Rick Williams
00:00:00 00:40:19

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In this episode of the Create the Future Podcast, your host Rick Williams interviews Frances West, a veteran technology executive and founder of FrancesWest & Co.

Frances shares her journey, focusing on her challenging decision to lead IBM’s expansion in China during the 1990s. She discusses navigating cultural differences, adapting her leadership style, and the importance of authentic inclusion. The conversation highlights lessons on cultural sensitivity, adaptability, and courage in leadership, offering practical insights for listeners aiming to grow as effective, inclusive leaders in a global context.

Check out Frances's work HERE.

Connect with Frances on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

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