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The Power Of Story And Living Your Truth With Dr. J.J. Peterson
Episode 5030th July 2021 • Law, The Universe, And Everything • The Soldati Group
00:00:00 01:01:15

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Pacifico talks with Dr. J.J. Peterson about growing up abroad, living your truth, and StoryBrand and the power of storytelling.


Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group ( All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.


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Books Mentioned:

Building A StoryBrand by Donald Miller:

The Great Divorce by C.S. Lewis:

Either/Or by Soren Kierkegaard:


Show Notes:

00:00 Show Intro

01:04 Https://

01:41 Guest Intro – Dr. J.J. Peterson

02:39 Interview begins

02:59 Childhood in Kenya

07:29 Baptism among the Massai

09:08 Finding a passion for communication

13:32 The road to StoryBrand

16:24 What makes StoryBrand special

28:40 From the West Wing to Missy Elliott

30:47 Coming out in your mid to late 30s

36:11 J.J’s favorite failure

40:24 The best investment J.J. has ever made

45:17 J.J.’s advice for young people

52:58 J.J.’s book recommendations

55:56 J.J.’s billboard

56:53 J.J.’s self care strategies

58:33 The kindest thing anyone has done for J.J.

1:00:08 Show Outro