In this episode, Phil talks with technology partnerships veteran Lizzie Chapman. They dive into how partnerships evolve over time, the strategic importance of aligning incentives, and what it takes to make a lasting impact in the business to business and direct to consumer marketplaces.

Lizzie also share how to balance innovation, education, and execution in partnerships, sharing real-world examples of wins and lessons learned. Whether you're looking to streamline your partnership strategies or scale your business with the right collaborations, this episode is packed with actionable insights.

Key Takeaways:

• Start Small, Scale Strategically: Lizzie explains the importance of starting with a focused, manageable partnership (like Shopify) and scaling based on proven results.
• The Long Game Wins: Successful partnerships require patience, trust-building, and continuous iteration to evolve and deliver lasting value.
• Curiosity is Key: Hiring for partnerships? Seek curiosity-driven individuals who thrive on learning about markets, tools, and customer needs.

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