In this episode, Ben Amos interviews Michael Malloy, the owner of DTB Advertising, about his experience in the advertising and marketing industry on the Sunshine Coast. They discuss the changes in advertising and marketing over the past 20 years, the importance of branding, and how businesses can adapt to the rapidly changing landscape.

Michael emphasizes the fundamentals of marketing and advertising, such as knowing your customer and creating compelling messages. He also encourages businesses to embrace technology and seek help from experts to stay relevant. Overall, the conversation highlights the importance of being authentic, telling stories, and continuously learning in the world of marketing and advertising.

Takeaways

• The fundamentals of marketing and advertising, such as knowing your customer and creating compelling messages, have not changed in decades.
• Branding is crucial for businesses to differentiate themselves and connect with their target audience.
• Businesses should embrace technology and continuously learn to stay relevant in the rapidly changing marketing landscape.
• Authenticity, storytelling, and personal connections are key elements of successful branding and marketing.

Chapters

00:00 Introduction and Background

03:44 Starting and Acquiring a Business

05:06 Changes in Advertising and Marketing

10:56 Fundamentals of Marketing and Advertising

18:41 The Importance of Branding

22:31 Adapting to Change in the Next Five Years

28:44 Wrapping Up and Contact Information

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