Shownotes
In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time.
Kasryn shares candidly about her early struggles—months without clients, confusion about her niche, and fear around marketing. She also opens up about the powerful mindset shifts that helped her step into a new season of safety, steadiness, and self-trust. Whether you're feeling stuck, scared, or simply unsure how to get traction, Kasryn’s story will remind you that slow growth can still be strong growth—and that marketing doesn’t have to mean spinning your wheels.
Here’s what you’ll learn in this episode:
1️⃣ How Kasryn found clarity in her niche—and why that clarity made her easier (and more exciting!) to refer to
2️⃣ The biggest marketing mistake she made early on, and what helped her finally start seeing results
3️⃣ How she shifted her money mindset, left insurance, and built a schedule that supports her life—not the other way around
Resources & Links Mentioned:
- Confident Copy: walkerstrategyco.com/cc
- Kasryn's free workshop
- Profit First for Therapists
- Join the Confident Copy waitlist: walkerstrategyco.com/waitlist
Connect + Subscribe
Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.
Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
Transcripts
Hey there.
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Welcome back to Marketing
Therapy episode 17.
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This one is really special.
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In this episode, I am sitting down
with Kasryn Kapp, who is an incredibly
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talented clinician in the Philadelphia
area, who has a really remarkable story
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of leaving her agency life literally
for her own safety, jumping into
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private practice, and now existing
as a thriving full fee clinician.
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Becoming well known in her
niche and building a practice
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that truly fits her life.
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If that's your goal, then I think you're
gonna take a lot away from Kasryn's story.
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And if nothing else, over the next little
while, I think you're gonna be very,
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very inspired by the story of someone
who was faced with adversity and turned
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it into something that is going to serve
her and her family for years to come.
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Alright, that's enough from me.
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Let's dive into this interview.
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Kasryn Kapp: My name's Catherine.
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I use she her pronouns and I
help exhausted adults break the
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cycle of sleepless nights using
a research backed approach.
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That's my niche area and I'm a
therapist licensed in Pennsylvania,
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New Jersey, and I'm able to
serve clients in Vermont as well.
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Anna Walker: That's a pretty, uh,
polished niche statement there.
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You've worked hard to, to get there.
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You do.
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In addition to your insomnia work, you
also see individuals outside of that.
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Right.
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Tell me a little bit about
the other clients you see.
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Kasryn Kapp: Yeah.
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Thank you for asking that.
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So I also help women and
non-binary folks who are putting
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themselves last and want to start.
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Moving up talking about it,
even, they're not even ready to
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start prioritizing themselves.
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But I just wanna have someone to talk
to who's not gonna disempower them.
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And sometimes that happens after.
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My clients are sleeping well,
sometimes that's the next step.
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You know, I've been self-sacrificing
so much sleep went by the wayside.
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Now I'm sleeping well and it's
opening up a door to other areas
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of my life that I can now explore.
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And sometimes clients find me
directly for that work as well.
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I.
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Anna Walker: Cool.
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I wanna hear more about
the niche work that you do.
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'cause it is really unique.
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Anytime I get to learn more about
CBTI from you, I enjoy that.
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But, tell us just to, as we get to know
you a little bit more, what season of
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life and of practice are you in right now?
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How long have you been at this?
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Kasryn Kapp: Yeah, so I, in preparing
for this, I looked at it and I'm shocked
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to see it's been three years this month.
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July 1st.
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And, we'll talk about this too, but
it was really difficult at first.
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I didn't know what my niche was.
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I'd been a generalist working in community
mental health, so it almost feels like
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it's been two years because the first
year I was just figuring out, up from
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down and how to be an entrepreneur, how to
be in private practice, uh, all of that.
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So, yeah, it feels a little surreal.
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And then.
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Of life.
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I am really coming into.
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What does it look like to put
myself first to do the work
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that I'm now doing with clients?
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Like what do I love now?
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You know, I'm been, I've been going
to the pool in the middle of the day.
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I love that.
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Um, going to, yeah, my partner's
medical appointment and being able to
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support 'em and what, it just feels so
different from the kind of grind, hustle,
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grind work that I was in for so long.
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So I really.
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Exciting and exploratory phase of life.
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Anna Walker: Well, that's
an exciting one to be in.
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I love that.
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tell us a little bit about
where this all started.
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Kind of take us back to the beginning.
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You were in community mental health.
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What led you to decide to jump into
the whole private practice thing?
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Kasryn Kapp: Yeah, so I'd been
doing that community mental health,
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high acuity, federally qualified
health center kind of work for seven
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years, and I knew I was burnt out.
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In my mind at that time, self-care
was taking like a weekend trip
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or doing more meditation and
it really, and pushing through.
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I think it's so easy for pushing
through to become a habit.
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It's part of the culture there and I
thought I could keep doing that forever
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and that was not the case for me.
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I ended up burning out.
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So much that I had to quit.
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And there's also gun
violence thoughts at work.
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It just wasn't a safe environment.
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So I had to leave for my safety really.
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That was the beginning.
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It was a rough start.
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I wouldn't recommend it.
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I didn't
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Anna Walker: know this about you.
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This is, yeah.
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Really interesting.
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So I think sometimes when people go
into private practice, it's because
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they have these big, lofty goals for
themselves, which you very well may have
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had, but you were also just making a.
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Necessary decision for yourself.
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So in some ways, did you feel a
little bit forced into this or
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did you enter into it excited?
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Kasryn Kapp: It's the best thing
that ever happened to me, but it
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did at the time, feel very forced.
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I was applying for other W2 jobs in a
similar environment that I was used to.
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And I need reasonable accommodations,
especially in COVID, that I'm
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partially deaf and the masks
make it really difficult.
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I could not get an interview where
they would provide accommodations.
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So it wasn't a possibility almost.
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It felt like, I mean, I'm sure
eventually I could have found
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something, but I was being turned
away experiencing discrimination.
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And so, you know, I had a friend
in private practice who had been
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encouraging me to do it, and I was
afraid of entrepreneurship that.
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Would mean that it would be hustling
forever, which is not true, but that was
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my belief that it would be constantly
unsteady, which is also not true.
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I'm so much more steady
and safe than I was then.
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But yeah, I really did feel I.
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Forced into it
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Anna Walker: so you got started and if
you can bring yourself back to those
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early days, what were those challenges?
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You mentioned kinda that first year
was just learning kind of up from
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down and how to be an entrepreneur.
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What were some of those initial
challenges where you, you know, that
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kind of got us to where we are today?
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Kasryn Kapp: Yeah, so some of the
challenges felt like, you know,
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this is just a learning curve.
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I need to figure it out.
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Like getting a bookkeeping
system set up and.
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Telehealth and EHR and
all that kind of stuff.
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But the biggest challenge, which I
think a lot of people listening will
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resonate with listening to marketing
therapy, is marketing niching.
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Shocking.
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How do I find them?
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Yeah.
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And it continues to be, I think, for
a lot of people, a real pain point.
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And so that was my biggest
challenge and I think.
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I kind of feel like, and you've
helped me and I can't thank you
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enough, and Anna's not paying me to
say this, but, you helped me so much.
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I feel like I have a system now
that works, so it's still something
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I need to work on, but I feel
like I've figured it out for now.
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But that was a huge pain point.
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I didn't have any clients for like.
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Four or five months, it was challenging.
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Anna Walker: Yeah.
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Yeah.
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In those early days.
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And you're absolutely right.
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Some of this is just natural.
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Like it's very abnormal to start your
practice and all of a sudden just be
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fully booked and thriving and, you know,
everything's sunshine and rainbows.
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Like that isn't reality.
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There is a curve.
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But those early days of
I remember when we met.
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I remember when you sent me your
first couple of emails wondering about
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working together and that sort of thing.
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What were you doing in your marketing
that you felt like wasn't working?
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What were you trying that
didn't feel like it was landing?
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Kasryn Kapp: Yeah.
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I was spinning my wheels following
shiny objects, trying to do everything.
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I had an Instagram.
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I was networking, but my niche
statement wasn't clear at all.
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I was.
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On every directory I
could get my hands on.
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And I was shocked that none of it
was working because in my mind,
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and this is something I'm learning
too, working hard means results.
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Now that's shifted to taking
the right action, which is often
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less work leads to results.
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So yeah, I was kind of, just frantic.
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Yeah.
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And at the time too, I can't
emphasize enough the importance
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of having an emergency savings,
which saved me through this time
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where I had to quit and then I was.
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Figuring out entrepreneurship.
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But yeah, that's just kind of
what I was doing at the time.
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Anna Walker: Yeah.
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And you also have left insurance, which
we'll get to a little bit, but I know some
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of the earlier kind of beliefs and doubts
you talked about, things like it's always,
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going to require hustling and that it's
always good to be unstable, but there are
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also some money messages and things like
that you've really had to wrestle with.
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Do you feel like there are other
beliefs that you were holding
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then that maybe have shifted now?
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Kasryn Kapp: Yeah, absolutely.
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Yeah.
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There's a lot of money
mindset work in this.
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I think our profession is
really devalued, the pay being.
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So little for the amount of work.
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It's not just, and everyone listening
knows it's not just a session too.
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It's everything that goes into it.
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And so I had this belief that,
you know, if you charge too
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much, you're a bad person.
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If you have money, you're bad.
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There's all kinds of cliches
about wealth being bad.
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And I really am against
the wealth inequality.
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Like I really want us to all.
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Share resources more equitably.
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But what I realized and a belief I've
kind of come to is that me making myself
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small doesn't make other people wealthy.
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It just makes me small and supports
the system that wants me as a
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disabled, queer woman to be small.
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Anna Walker: Gotcha.
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Yeah, just kind of figuring
out where you fit in all that.
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Alright, I wanna know
more about your niche.
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So tell me how you came into
Insomnia work, why you love it.
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It's a unique one.
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I think the standard niche these days,
is quite a bit different from this.
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So tell me about how you came into
this niche, what you love about it.
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Kasryn Kapp: First of all, the statement
I give at the beginning, my elevator
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pitch niche statement is so important to
have that people understand what I do,
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and you helped me with that confident
copy helped me with that so much.
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But as for the niche itself in
college, I wasn't sleeping well.
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I had insomnia, and I was lucky
enough to have a therapist who was
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trained in the modality that I use
CBTI and I was really skeptical.
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At first I thought, yeah.
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I've already done everything.
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I did the sleep hygiene
thing, this isn't gonna work.
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Lo and behold it did.
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It really worked very well.
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And I have a family history of insomnia.
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You know, I have a lot of things that were
stories that this wouldn't work for me,
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but it did and it's continues to work.
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And despite, even despite all those
stressors and the burnout, I was sleeping.
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So that was like such a godsend.
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So that's how I got into it.
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And then I had a pretty confusing niche.
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Conglomerate before I started Confident
Copy and Insomnia was in there and
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I got a lot of traction with it.
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People were really interested in
it and so I got a few clients.
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Those were my first few clients and I
remembered how much I loved to do it.
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I've been integrating it at In in
Community Mental health, but you
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really can't specialize there.
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So I would do it and then not have any
clients for a while and then do it again.
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But I realized how much I
love to do it, so I decided to
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zoom in on that and it's been.
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Fantastic.
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Anna Walker: Yeah, I remember that.
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Work with you early on, in Confident copy
where you were deciding 'cause you had
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come in seeing this wider range of clients
and you decided, you know, I am gonna
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own this, while still honoring that, non.
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Insomnia client that we were talking
about earlier, those women and
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non-binary folks who, have been making
themselves small and that sort of thing.
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But seeing you embody that I think has
served you incredibly well these days.
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And like you said, you get
traction with a niche like that.
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Kasryn Kapp: Yeah.
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And it gives me freedom to
really train further in it.
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You'd think with sleep, we know
everything there is to know.
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We've been doing it for all of humanity
and time, but we're learning more.
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All the time.
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There's new treatments coming out.
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One just came out last year.
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There's another one burgeoning coming
out, and so it affords me the time to
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learn more about, it's so fascinating.
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I could do only trainings
on it and a little bit of
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clinical work and I'd be happy.
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Uh, it's, it's how wonderful
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Anna Walker: to love your work that much.
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Kasryn Kapp: Yeah.
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Very refreshing.
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From before where there's like
a boss and you have to meet the
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productivity hours and it's.
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Fueled by fear.
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Anna Walker: Absolutely.
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Tell me a little bit, I don't
know if I know this, how did you
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first learn about Confident Copy?
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Kasryn Kapp: So I think the very first
point of contact was a Facebook ad.
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I.
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I don't remember what it said, but
you looked really nice in the picture.
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Well, thank you.
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And I was, you know, grabbing
onto anything that would
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help and I I followed that.
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I think it was, I don't really remember.
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I think it was one of
those free trainings.
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And I told my business bestie about it.
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And she took the leap before I did.
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She was like, I think this is good.
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And then she talked me into it.
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If you can have a business buddy
that's like on the same journey as
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you, that's so powerful because I was
really afraid that I would get scammed.
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I was investing my own personal
savings into the business.
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So there was a lot of fear
around investing in things, and I
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didn't think about it like that.
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I was thinking about it as an
expense, but instead of an investment.
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We can talk more about that later, but
yeah, I think it was a Facebook ad.
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Anna Walker: Yeah.
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Interesting.
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I think a lot of clinicians, especially
those who were in kind of that stage
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that you were in, can identify with
the idea of just grabbing for anything.
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Like I will, I will watch any
webinar that you tell me to watch.
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I will download every freebie, I
will join every Facebook group.
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I will read every blog post, and that
can be really overwhelming and it
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can, I think, be difficult to discern.
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What is actually the right
quote unquote advice.
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What stood out to you as far
as confident copy goes that
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felt like it was the right one.
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Not that it's the only one, and it
certainly isn't the only resource you've
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used, but what stood out to you that
made you think like, okay, among all
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the things I'm grabbing, maybe this
is a good one to like take hold of
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Kasryn Kapp: two things.
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Most importantly was
word of mouth referral.
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Like it really worked for people
who did it and they were living
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the life that I wanted to live.
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That's, I mean, more than anything
anyone could say is someone did that
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program and saw success with it.
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Sure.
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And I said, I want that too.
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The other thing was accessibility.
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You have really great
accessibility features.
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You have captions on the calls,
and that's a boundary for me.
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Like, I'm not gonna put myself in a
situation anymore where I don't have that.
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So I really, I'm grateful to
you because it's a, a lot of
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other programs don't do that.
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Anna Walker: Such an easy thing to do.
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Um, that's, that's shocking to
me, but I'm so glad to be able
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to create a community like that.
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During Confident Copy, obviously we
did a lot of work around your niche
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and we've touched on that a little bit.
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What tools support, you know, what
parts of the program really stood
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out to you or do you feel like were
the most valuable on your journey?
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Kasryn Kapp: Yeah, I really
liked the coaching calls.
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I think.
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It gave me a lot of insight.
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There were people who were slightly
ahead of me and that was helpful.
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People on the call saying, Hey, I put
my website, this page up, and I got a
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client that kind of, okay, this is real.
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I can do this.
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The momentum.
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So, so that community aspect I think.
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And then also there was
a lot of structure and.
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Clarity and you weren't telling me what
to say, but you're telling me what are
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clients looking for in this section?
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That's so helpful.
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'cause it never occurred to me.
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And I think that that's where a
lot of people fall prey to trying
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to speak to like colleagues or
trying to do what sounds smart.
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Be like, Hey, clients wanna know
that you're nice and you're human
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and here's how can you speak to that?
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Anna Walker: Yeah.
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Uh, what surprised you about kind of your
own growth through that process, figuring
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out your niche, writing a website,
that, that really aligned with it.
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Is there anything that you look back
and you were like especially proud
339
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of or surprised by as far as your
own change that you experienced?
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Kasryn Kapp: I think before
I felt like, so I bike a lot.
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I love cycling and I felt
like the chain was off.
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Like I was spinning the
wheels and going nowhere.
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Hmm.
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And I feel like confident copy
put the chain on the bike so
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that I'm not spinning my wheels.
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Like the effort I was putting
in was really working.
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So I think what surprised me is,
you know, a lot of those doubts and
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stories about entrepreneurship is
constantly hustling or even not taking
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insurance is constantly hustling.
350
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You know, I think a lot
of those narratives.
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It surprised me when they were challenged
and I can put in work and go further.
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Anna Walker: Less
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Kasryn Kapp: work.
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Anna Walker: I think that's, yeah.
355
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What a wonderful metaphor.
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I love that.
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00:17:49,150 --> 00:17:52,990
Um, Catherine, you're one of those
people that I think you and I
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love meeting clinicians like you.
359
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Who are you?
360
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You could have taken confident copy,
you could have not taken confident copy.
361
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I think you still would
have been successful.
362
00:18:00,370 --> 00:18:03,610
If you hadn't, where do you
think you would be right now?
363
00:18:04,720 --> 00:18:05,890
Kasryn Kapp: That's my kind of view.
364
00:18:05,890 --> 00:18:11,380
I think I may have eventually figured
it out, but trying to do it piecemeal
365
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with the free stuff it would've
taken me so long to figure it out.
366
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I think I would be on the platforms
and desperately wanting to get off.
367
00:18:19,460 --> 00:18:22,550
I think I really am hesitant.
368
00:18:23,090 --> 00:18:26,450
I wanna say that if being on a
platform is what works for you
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and your family and your business,
there's no shame or judgment at all.
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I really.
371
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Don't trust them.
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I don't trust their mission.
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I don't trust what they're doing.
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And I think I would feel like
I had to be on them and I'd
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wanna get off but not know how.
376
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Mm.
377
00:18:41,975 --> 00:18:44,945
So I think that's where I'd
be without confident Copy.
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I also think even if I had figured it
out, and I think we're gonna talk about
379
00:18:49,815 --> 00:18:54,255
income too, but confident Copy really
was an investment in the sense that
380
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the payoff is continuing and building.
381
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Along with the work that I
put into it and built on it.
382
00:19:01,515 --> 00:19:06,165
So I think I'd probably have a hard time
meeting the income goals that I have
383
00:19:06,165 --> 00:19:07,905
now, or the ones that I met last year.
384
00:19:08,655 --> 00:19:09,015
Anna Walker: Yeah.
385
00:19:09,195 --> 00:19:09,585
Yeah.
386
00:19:09,735 --> 00:19:10,155
Cool.
387
00:19:10,625 --> 00:19:15,035
So Post Confident copy, you launched
your website, you've left insurance.
388
00:19:15,035 --> 00:19:18,095
Tell me a little bit about, that was
about three years ago, was in that
389
00:19:18,095 --> 00:19:19,685
first year that you took Confident copy.
390
00:19:19,925 --> 00:19:21,095
How are things going today?
391
00:19:21,095 --> 00:19:23,165
What have you, you know, accomplished?
392
00:19:23,165 --> 00:19:27,185
Whether that is a tangible, you know,
kind of concrete thing or we can get
393
00:19:27,185 --> 00:19:31,115
into the intangible the confidence,
the sustainability, the safety you
394
00:19:31,115 --> 00:19:32,615
mentioned that you're feeling today.
395
00:19:34,445 --> 00:19:35,045
Kasryn Kapp: Yeah.
396
00:19:35,570 --> 00:19:42,260
Yeah, I think in the intangible, I've
kind of set up the situation where
397
00:19:43,190 --> 00:19:46,520
I don't really have to work more
than 35 hours a week, which feels
398
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kind of weird and illegal and like,
so I'm gonna get in trouble with
399
00:19:50,390 --> 00:19:51,860
someone or something, I don't know.
400
00:19:52,460 --> 00:19:52,850
So
401
00:19:53,090 --> 00:19:55,190
Anna Walker: after years of being in
community mental health, that might
402
00:19:55,190 --> 00:19:56,930
just be a deeply ingrained thing.
403
00:19:57,380 --> 00:19:58,850
Kasryn Kapp: It's pretty ingrained.
404
00:19:58,850 --> 00:19:59,540
Right.
405
00:19:59,540 --> 00:20:01,970
And I started working at
a really young age too.
406
00:20:02,470 --> 00:20:03,670
And so I think that.
407
00:20:04,015 --> 00:20:08,815
Employee kind of work a certain number
of hours is really deeply ingrained.
408
00:20:08,815 --> 00:20:13,295
So, you know, exploring
that and getting used to it.
409
00:20:13,425 --> 00:20:14,445
And then income too.
410
00:20:14,445 --> 00:20:18,465
Like last year I made more money
than I ever made at a W2 job seeing.
411
00:20:18,840 --> 00:20:22,380
Way fewer clients because
of confident copy.
412
00:20:22,530 --> 00:20:27,190
You know, I also did some other work
too, of course, networking and building a
413
00:20:27,250 --> 00:20:29,860
community around the money mindset piece.
414
00:20:30,340 --> 00:20:36,940
Um, but in 2024, Mike Gross
revenue, so pre-tax, pre expenses
415
00:20:37,240 --> 00:20:41,950
was 89,000, just over 89,000,
seeing about 13 clients a week.
416
00:20:42,580 --> 00:20:45,340
And then this year I'm on
track to make the same.
417
00:20:45,955 --> 00:20:50,425
So far this year I've made a little bit
more than last year, so far last year,
418
00:20:50,425 --> 00:20:51,835
so the first six months of the year.
419
00:20:52,675 --> 00:20:56,755
Um, but seeing fewer clients
and not being on insurance.
420
00:20:56,875 --> 00:20:58,915
So yeah.
421
00:20:59,765 --> 00:21:02,465
Lots of wins and thank you for that.
422
00:21:02,495 --> 00:21:02,705
Yeah.
423
00:21:03,335 --> 00:21:06,185
Anna Walker: Um, what was the process like
of getting off of insurance and where,
424
00:21:06,215 --> 00:21:07,835
where in your journey did that happen?
425
00:21:08,675 --> 00:21:10,235
Kasryn Kapp: Yeah, that's really recent.
426
00:21:10,565 --> 00:21:12,965
Um, I've been slowly, I.
427
00:21:13,490 --> 00:21:17,660
Moving away from it for, I mean,
pretty much since I started.
428
00:21:18,140 --> 00:21:26,030
But I officially ended all contracts,
um, at the end of May, and then I of
429
00:21:26,080 --> 00:21:27,760
two clients at the beginning of June.
430
00:21:28,060 --> 00:21:28,810
So this
431
00:21:28,870 --> 00:21:29,920
Anna Walker: last month, very recent.
432
00:21:29,920 --> 00:21:30,910
Wow, I didn't realize that.
433
00:21:30,970 --> 00:21:31,450
Okay.
434
00:21:31,570 --> 00:21:31,930
Kasryn Kapp: Yeah.
435
00:21:31,990 --> 00:21:32,650
Anna Walker: Congratulations.
436
00:21:32,770 --> 00:21:34,450
Kasryn Kapp: Yeah, but
I've been slowly tapering.
437
00:21:34,450 --> 00:21:37,510
So the, it was a platform
that I was on, and you can.
438
00:21:38,140 --> 00:21:39,910
Limit your intakes.
439
00:21:40,000 --> 00:21:44,710
So I hadn't been accepting new
clients for a very long time,
440
00:21:45,140 --> 00:21:48,680
tapering off and building the
private pay side for a long time.
441
00:21:49,490 --> 00:21:51,890
But officially all in private pay.
442
00:21:52,760 --> 00:21:53,570
It's very recent.
443
00:21:53,990 --> 00:21:54,560
Anna Walker: Wow.
444
00:21:54,560 --> 00:21:55,460
Congratulations.
445
00:21:55,460 --> 00:21:57,560
I didn't realize I was getting
to sit down with you at such an
446
00:21:57,560 --> 00:21:59,330
exciting point in your practice.
447
00:21:59,690 --> 00:22:03,500
So if you imagine yourself today, going
to the pool in the afternoons, you know,
448
00:22:03,500 --> 00:22:07,340
being able to go to your partner's medical
appointments compared to back in the day
449
00:22:07,340 --> 00:22:09,590
grinding, hustling chain off the bike.
450
00:22:09,870 --> 00:22:11,220
What feels different?
451
00:22:11,220 --> 00:22:15,030
How are you different as a
business owner, as just a human?
452
00:22:15,060 --> 00:22:17,275
What do you feel like has
changed for you since then?
453
00:22:18,310 --> 00:22:23,500
Kasryn Kapp: I think I
feel so much more autonomy.
454
00:22:24,130 --> 00:22:28,840
Before even with the platform,
there was sort of a boss there.
455
00:22:29,710 --> 00:22:32,560
Even if it's technically your 10 99.
456
00:22:33,160 --> 00:22:36,460
If they said you have
to do this new workflow.
457
00:22:37,030 --> 00:22:38,560
Then you kind of have to do it.
458
00:22:39,160 --> 00:22:43,480
But now, and increasingly I
feel like, oh, actually I don't
459
00:22:43,480 --> 00:22:45,490
think that's best client care.
460
00:22:45,700 --> 00:22:49,270
I don't think that's ethical, for
example integrating AI in ways
461
00:22:49,270 --> 00:22:52,180
that I think, I'm not against it,
but I think it's integrated really
462
00:22:52,180 --> 00:22:56,740
quickly and not necessarily with
client care at the forefront.
463
00:22:57,385 --> 00:22:58,005
And so.
464
00:22:59,095 --> 00:23:04,285
You know, having the autonomy to
make decisions, what's gonna be the
465
00:23:04,285 --> 00:23:06,355
best for my practice for myself?
466
00:23:06,805 --> 00:23:09,145
I think that's kind of
the overarching theme.
467
00:23:09,325 --> 00:23:14,095
And then also just shifting my
mindset now that I've set this up to
468
00:23:14,155 --> 00:23:17,155
I can relax into it kind of thing.
469
00:23:17,155 --> 00:23:18,955
Anna Walker: Mm-hmm.
470
00:23:19,345 --> 00:23:20,215
What a great feeling.
471
00:23:20,815 --> 00:23:25,035
One thing that's always important to me,
and that's curious to me as well is to.
472
00:23:25,590 --> 00:23:30,540
Be honest about the fact that growing
a practice and marketing, here we are
473
00:23:30,540 --> 00:23:32,340
in like the marketing therapy podcast.
474
00:23:32,340 --> 00:23:33,510
It doesn't stop.
475
00:23:33,810 --> 00:23:37,020
So you can go through Confident Copy
and graduate and create a website,
476
00:23:37,020 --> 00:23:38,880
and the marketing doesn't end there.
477
00:23:38,880 --> 00:23:42,900
It hopefully takes on a new, a
new flavor and feels differently
478
00:23:42,900 --> 00:23:44,010
and gets different results.
479
00:23:44,010 --> 00:23:46,350
But at the end of the day, you like,
that's something that continues
480
00:23:46,350 --> 00:23:47,580
for the life of your practice.
481
00:23:48,030 --> 00:23:51,060
Um, and one of the things I love is that
it can look a lot of different ways.
482
00:23:51,270 --> 00:23:55,440
You can, may be dancing on Instagram
and making reels and getting clients and
483
00:23:55,440 --> 00:23:57,000
you can be networking and you can be.
484
00:23:57,230 --> 00:23:59,030
Sitting behind your computer and blogging.
485
00:23:59,030 --> 00:23:59,210
Right.
486
00:23:59,210 --> 00:24:00,590
There's lots of different ways to do it.
487
00:24:00,830 --> 00:24:04,940
What for you has been important and
what types of regular marketing are
488
00:24:04,940 --> 00:24:07,980
you involved in on a consistent basis?
489
00:24:10,290 --> 00:24:14,190
Kasryn Kapp: Yeah, so just to speak
to what you said, that's so true.
490
00:24:14,550 --> 00:24:15,810
You do have to continue.
491
00:24:15,930 --> 00:24:22,110
But something I've found is it feels
more like building a body of work than.
492
00:24:22,525 --> 00:24:27,835
Just constantly doing things to
try to hope something sticks.
493
00:24:28,495 --> 00:24:31,445
So, like I was doing
before, confident Coffee.
494
00:24:31,445 --> 00:24:31,505
Yeah.
495
00:24:31,505 --> 00:24:37,335
So I do still work now and I still engage
in it, but one example is I have a free
496
00:24:37,335 --> 00:24:41,895
workshop for therapist if you're curious
to learn more about sleep therapy.
497
00:24:41,995 --> 00:24:44,125
It's on my website slash prevent.
498
00:24:44,785 --> 00:24:45,295
Um, oh, cool.
499
00:24:45,295 --> 00:24:46,090
We'll put that in the show notes.
500
00:24:47,230 --> 00:24:48,190
You can check that out.
501
00:24:48,520 --> 00:24:54,930
Um, but that kinda lives on my website
and it is a free resource for therapists.
502
00:24:54,930 --> 00:24:59,760
I think reflecting on my experience
as a client, I was really grateful
503
00:24:59,760 --> 00:25:03,540
that I had a therapist who knew about
this, and so I wanna share that.
504
00:25:03,960 --> 00:25:05,550
And also it helps.
505
00:25:05,970 --> 00:25:08,700
Therapists become aware that
there are effective tools, not
506
00:25:08,700 --> 00:25:11,460
just sleep hygiene, which we've
already tried and it didn't work.
507
00:25:12,000 --> 00:25:13,860
Um, that there are answers.
508
00:25:13,860 --> 00:25:15,930
So it serves two purposes.
509
00:25:15,930 --> 00:25:17,190
One, it feels really good.
510
00:25:17,190 --> 00:25:20,880
I can help colleagues, I can help clients
like me who needed someone who knew that.
511
00:25:21,420 --> 00:25:24,390
And also it helps establish credibility.
512
00:25:24,390 --> 00:25:25,710
Like I know what I'm talking about.
513
00:25:25,710 --> 00:25:29,130
I'm a real person 'cause you
can see me talking on the video.
514
00:25:29,540 --> 00:25:33,470
And so that's something I did, but it
kind of hangs out there and it's not
515
00:25:33,470 --> 00:25:37,975
like I have to constantly do it all
the time and it works for me, I guess.
516
00:25:37,975 --> 00:25:41,060
Mm-hmm, yeah, so I do things
like that and that I would put
517
00:25:41,060 --> 00:25:42,650
in the networking category.
518
00:25:42,810 --> 00:25:49,260
I host queer networking groups locally,
online, and that's really rewarding
519
00:25:49,320 --> 00:25:50,580
being able to bring people together.
520
00:25:51,555 --> 00:25:52,815
I just love talking with people.
521
00:25:52,815 --> 00:25:53,865
I like networking.
522
00:25:53,895 --> 00:25:57,345
That's, I think, kind of unique
about me from what I get.
523
00:25:57,345 --> 00:25:57,585
Yes, most of
524
00:25:57,585 --> 00:26:00,375
Anna Walker: the clinicians I serve
don't necessarily feel that way about it.
525
00:26:00,825 --> 00:26:01,185
Kasryn Kapp: Yeah.
526
00:26:01,185 --> 00:26:02,445
Most people don't.
527
00:26:02,475 --> 00:26:07,125
There are ways to do it that are
powerful and, and don't have to look like
528
00:26:07,125 --> 00:26:09,075
what I'm doing, so keep that in mind.
529
00:26:09,105 --> 00:26:09,855
I like it.
530
00:26:09,945 --> 00:26:11,655
So that's unique.
531
00:26:11,655 --> 00:26:11,715
Yeah.
532
00:26:13,320 --> 00:26:14,790
So I love just getting together.
533
00:26:14,790 --> 00:26:19,890
Like last week I got together at a coffee
shop with some wonderful colleagues
534
00:26:19,950 --> 00:26:24,090
who have really interesting specialties
and we just talked about our work.
535
00:26:24,150 --> 00:26:24,870
It was really cool.
536
00:26:24,900 --> 00:26:30,000
Beautiful day, kind of hot, but yeah,
in the middle of a Wednesday, you know?
537
00:26:30,000 --> 00:26:35,190
And, um, so that I also do SEO work.
538
00:26:36,045 --> 00:26:40,545
I'm told my SEO is pretty good
by the Google people I talk to.
539
00:26:40,695 --> 00:26:44,085
I of course, confident copy
builds that in, so there's a
540
00:26:44,085 --> 00:26:45,585
fantastic foundation there.
541
00:26:46,185 --> 00:26:47,925
And then I do blogging.
542
00:26:48,395 --> 00:26:50,405
Honestly, it's really sporadic.
543
00:26:50,675 --> 00:26:54,665
I don't like blogging, so if
you like blogging, good for you.
544
00:26:54,665 --> 00:26:57,915
I like networking, but
I yeah, try to do that.
545
00:26:58,440 --> 00:27:00,090
Somewhat consistently.
546
00:27:00,330 --> 00:27:04,440
Blogging and then directories, niche
specific directories have been fantastic.
547
00:27:04,440 --> 00:27:05,400
So those are my three.
548
00:27:05,400 --> 00:27:05,460
Yeah.
549
00:27:06,030 --> 00:27:08,010
As you tell us to pick two to
three, that's really helpful.
550
00:27:08,040 --> 00:27:10,460
'cause I would do everything
and if I don't limit it and I
551
00:27:10,460 --> 00:27:14,960
don't need to do everything, but
networking, SEO and directories.
552
00:27:15,485 --> 00:27:16,175
Anna Walker: I love that.
553
00:27:16,415 --> 00:27:20,675
Um, I remember you talking about having
networked with some, some new colleagues
554
00:27:20,735 --> 00:27:24,335
fairly recently after your time in
Confident Copy, and they said that they
555
00:27:24,335 --> 00:27:28,175
were excited to refer to you and that
that was, that was a new experience.
556
00:27:28,175 --> 00:27:28,235
I.
557
00:27:29,060 --> 00:27:29,840
Kasryn Kapp: Oh yeah.
558
00:27:29,855 --> 00:27:32,840
But, but my niche, before I couldn't
even give you a niche statement.
559
00:27:32,840 --> 00:27:38,240
It was like, I like helping people and
I also like this and I also like that.
560
00:27:38,380 --> 00:27:42,190
And people, I think they wanted
to help me and they were just
561
00:27:42,190 --> 00:27:45,940
really confused about what I did.
562
00:27:46,250 --> 00:27:50,870
And so now people tend to get
more, oh, I had someone who really.
563
00:27:51,350 --> 00:27:54,690
Needs this kind of work
and it works better.
564
00:27:54,690 --> 00:27:58,835
And also, I understand that feeling
because sometimes I have that with people.
565
00:27:58,835 --> 00:28:02,825
Like, I love connecting with this
wonderful therapist, but I don't
566
00:28:02,825 --> 00:28:04,745
understand who's a good fit for her.
567
00:28:04,745 --> 00:28:08,215
Like, I wanna send her people, but I
can't connect it with somebody in my mind.
568
00:28:08,795 --> 00:28:11,435
So I think they appreciate it
too, but I've had people say.
569
00:28:12,335 --> 00:28:12,695
Wow.
570
00:28:12,745 --> 00:28:15,175
I'm so excited to refer to
you, which was shocking to me.
571
00:28:15,175 --> 00:28:19,465
'cause the reaction before was, I
don't know if I have anybody like that.
572
00:28:19,465 --> 00:28:19,855
Anna Walker: Yeah.
573
00:28:19,915 --> 00:28:21,175
Right, right.
574
00:28:21,535 --> 00:28:25,545
I think that's a something that's commonly
forgotten when clinicians are networking,
575
00:28:25,545 --> 00:28:27,855
that it's critical that you are memorable.
576
00:28:27,915 --> 00:28:31,125
You have to be easy to refer to
if you want networking to work.
577
00:28:31,125 --> 00:28:33,825
And that starts with having a
clear understanding of what it,
578
00:28:33,915 --> 00:28:34,965
what the heck you actually do.
579
00:28:34,965 --> 00:28:35,295
Right.
580
00:28:35,535 --> 00:28:36,855
Um, that's where that kind of all starts.
581
00:28:37,905 --> 00:28:38,385
Kasryn Kapp: Yeah.
582
00:28:38,895 --> 00:28:43,455
Yeah, it's helpful I think on
both sides too, like if, if I am
583
00:28:43,485 --> 00:28:45,495
speaking to that, it helps them.
584
00:28:46,155 --> 00:28:50,025
Understand, it just takes kind
of the mental work off of their
585
00:28:50,025 --> 00:28:52,425
plate of trying to think about it.
586
00:28:52,665 --> 00:28:57,405
And also now that I have more time
to even further my specialization, do
587
00:28:57,405 --> 00:29:01,035
more training, it gives an opportunity
to be a resource for people too,
588
00:29:01,035 --> 00:29:02,295
which feels really good for me.
589
00:29:02,295 --> 00:29:06,165
Like if people are like, oh, I have a
client with hot flashes, for example.
590
00:29:06,565 --> 00:29:09,475
It gives me a lot of time
to take a really deep dive.
591
00:29:09,565 --> 00:29:13,825
Everything there's to know about hot
flashes, journal articles about it.
592
00:29:14,100 --> 00:29:19,590
Books and then consult and then I know
more about hot flashes and they get the
593
00:29:19,590 --> 00:29:21,890
benefit of that work and it just works.
594
00:29:22,760 --> 00:29:23,270
Yeah.
595
00:29:23,330 --> 00:29:23,960
Anna Walker: I love that.
596
00:29:24,440 --> 00:29:27,410
It's really cool, Catherine, to hear
your sort of evolution as a business
597
00:29:27,410 --> 00:29:32,230
owner being essentially forced into
it for your own wellbeing and now.
598
00:29:32,795 --> 00:29:34,145
By all accounts thriving.
599
00:29:34,145 --> 00:29:36,815
Certainly there's room and we'll
talk about your future goals, but
600
00:29:36,935 --> 00:29:38,615
really cool to hear that evolution.
601
00:29:38,855 --> 00:29:43,775
One thing that I wanna call out
that is really a powerful shift is
602
00:29:43,775 --> 00:29:48,005
this idea of viewing investments
like confident copy, other resources
603
00:29:48,005 --> 00:29:52,085
you've used to grow your practice
as investments and not as expensive.
604
00:29:52,505 --> 00:29:53,855
Can you tell me more about that?
605
00:29:54,645 --> 00:29:55,005
Kasryn Kapp: Yeah.
606
00:29:55,060 --> 00:29:55,280
Anna Walker: So.
607
00:29:56,955 --> 00:30:00,135
Kasryn Kapp: This almost sounds like
business influencer thing, but going
608
00:30:00,135 --> 00:30:04,095
from an employee mindset, I don't know
what else to call it, of like this is
609
00:30:04,095 --> 00:30:06,465
an expense I have to justify to my boss.
610
00:30:06,465 --> 00:30:12,075
Now this is some a cost that
is gonna bring down whatever
611
00:30:12,075 --> 00:30:13,155
the revenue or whatever.
612
00:30:14,640 --> 00:30:19,870
This is something that's gonna pay for
itself, but also make my life easier.
613
00:30:19,870 --> 00:30:23,450
It's going to be an investment
in the true cents of the word.
614
00:30:23,850 --> 00:30:28,710
That's kind of a, a growth edge that I
have now and that I've been working on.
615
00:30:29,190 --> 00:30:32,870
And, some wonderful colleagues have
helped me with that because I was so
616
00:30:32,870 --> 00:30:36,470
very much thinking about confident
copy as this is something that's
617
00:30:36,470 --> 00:30:38,390
gonna cost my business versus.
618
00:30:38,735 --> 00:30:42,155
This is something that's
gonna make my business bloom.
619
00:30:42,395 --> 00:30:46,745
And so, yeah, it's definitely
a shift in mindset.
620
00:30:47,225 --> 00:30:47,585
Anna Walker: Yeah.
621
00:30:47,585 --> 00:30:51,875
Do you continue to look at investments
and expenses these days in that way
622
00:30:51,875 --> 00:30:54,675
too, when you're sort of considering,
you know, a training, I think tends to
623
00:30:54,675 --> 00:30:58,155
be a little bit more of a, traditional
way of thinking about an investment.
624
00:30:58,155 --> 00:31:01,125
But anytime effectively you're
spending money on your business, are
625
00:31:01,125 --> 00:31:02,685
you looking at it through that lens?
626
00:31:04,065 --> 00:31:07,065
Kasryn Kapp: Yeah, that's something
I'm actively working on 'cause it's
627
00:31:07,065 --> 00:31:09,495
not something that just changed.
628
00:31:09,675 --> 00:31:15,725
So when I'm looking at some extra funds
that I have, how do I wanna use that?
629
00:31:16,115 --> 00:31:19,595
I am, I have a note on my,
like business bookkeeping.
630
00:31:19,595 --> 00:31:21,605
I have a whole system for that.
631
00:31:21,885 --> 00:31:26,465
And part of it is a reminder about
is this, what's the ROI on this?
632
00:31:26,495 --> 00:31:27,815
Is it an investment?
633
00:31:27,875 --> 00:31:30,485
And sometimes there are expenses like.
634
00:31:30,950 --> 00:31:34,490
Things that aren't gonna necessarily
influence, but maybe I want them.
635
00:31:34,520 --> 00:31:35,450
And then that's great.
636
00:31:35,510 --> 00:31:38,780
You know, it does, not everything is
an investment, but looking for that
637
00:31:38,900 --> 00:31:43,490
because I think it, it was an important
shift that got me to where I am and
638
00:31:43,490 --> 00:31:45,320
it's something that my, my business.
639
00:31:45,680 --> 00:31:47,510
Buddies helped me with too.
640
00:31:47,510 --> 00:31:47,870
Anna Walker: Yeah.
641
00:31:48,290 --> 00:31:48,710
Cool.
642
00:31:49,140 --> 00:31:51,450
Tell me what you're excited about next.
643
00:31:51,450 --> 00:31:54,140
I mean, you just officially, de paneled.
644
00:31:54,330 --> 00:31:57,960
So what are you excited about personally,
professionally, whatever it may be as you
645
00:31:57,960 --> 00:32:02,280
look ahead into the rest of the year and
into the coming years as a practice owner.
646
00:32:03,120 --> 00:32:03,870
Kasryn Kapp: Yeah.
647
00:32:04,560 --> 00:32:09,490
So into the coming year I have
a very ambitious side that's.
648
00:32:10,510 --> 00:32:13,390
Wonderful and sometimes serves
me, and sometimes it's just
649
00:32:13,390 --> 00:32:14,680
high functioning anxiety.
650
00:32:15,430 --> 00:32:21,550
So my goal for this year, as of
now, is to make the same as I
651
00:32:21,550 --> 00:32:24,040
made last year without insurance.
652
00:32:24,580 --> 00:32:26,320
It's working so far.
653
00:32:27,160 --> 00:32:29,140
I am feeling really hopeful about it.
654
00:32:29,860 --> 00:32:32,020
I think I tend to get really ambitious.
655
00:32:32,020 --> 00:32:34,960
I do have a big goal that I want,
but I'm gonna move that out a little
656
00:32:34,960 --> 00:32:39,010
bit as a way to challenge that.
657
00:32:39,775 --> 00:32:44,395
Achiever, like teacher's pet,
good goal conditioning kind of way
658
00:32:44,395 --> 00:32:46,225
that I naturally follow through.
659
00:32:47,455 --> 00:32:51,595
Yeah, so my goal is to make the
same, so a little bit over $89,000.
660
00:32:52,105 --> 00:32:55,045
Um, and I won't need to see
as many clients to do that
661
00:32:55,765 --> 00:32:57,145
and to just enjoy life more.
662
00:32:57,385 --> 00:33:02,255
And then, my big goal is to pay
off all my student loan debt.
663
00:33:02,840 --> 00:33:05,780
Buy a house in the area where
I live, which is an urban area,
664
00:33:05,780 --> 00:33:10,970
so it's expensive and give my
partner the option to not work.
665
00:33:11,090 --> 00:33:14,180
So to do that, I need
to make $200,000 a year.
666
00:33:14,720 --> 00:33:14,960
Okay.
667
00:33:15,620 --> 00:33:19,280
Can't see my face on the
podcast, but that is an audition.
668
00:33:19,280 --> 00:33:19,610
She's saying
669
00:33:19,610 --> 00:33:20,330
Anna Walker: it out loud.
670
00:33:22,160 --> 00:33:23,990
Kasryn Kapp: Yeah, it's,
I'm saying it out loud.
671
00:33:24,050 --> 00:33:25,310
It's real.
672
00:33:25,370 --> 00:33:27,410
And I'm not gonna push.
673
00:33:27,875 --> 00:33:29,315
Myself too much to get there.
674
00:33:29,765 --> 00:33:33,485
But I think what I'm learning is that
there's so much possibility and saying
675
00:33:33,485 --> 00:33:39,035
it out loud with generosity and space
to get there, not pushing to get there.
676
00:33:39,335 --> 00:33:40,265
Anna Walker: That's powerful.
677
00:33:40,640 --> 00:33:44,990
That's powerful to set a goal that has
generosity and space, not pressure.
678
00:33:45,240 --> 00:33:45,870
That's huge.
679
00:33:45,930 --> 00:33:47,130
And I think you're gonna meet it.
680
00:33:47,160 --> 00:33:50,100
And then some, I mean like you
said, there's so much possibility.
681
00:33:50,700 --> 00:33:54,780
Many people are listening who I
think can identify with your journey.
682
00:33:54,810 --> 00:33:58,750
Maybe they're in that spinning chain
off phase or maybe they're in the phase
683
00:33:58,750 --> 00:34:02,560
of having de paneled and are looking
at what to do and what investments
684
00:34:02,560 --> 00:34:04,450
to make, what's worth their time.
685
00:34:04,810 --> 00:34:06,790
What would you want to tell those people?
686
00:34:10,054 --> 00:34:16,835
Kasryn Kapp: Well, I, just to rehash a
little bit the thinking about ROI, that's
687
00:34:16,835 --> 00:34:23,155
something that a good advice I got was to
look at that build a community, even if
688
00:34:23,155 --> 00:34:27,415
you don't like networking, not thinking
about it like that, but just colleagues.
689
00:34:27,940 --> 00:34:31,449
Who have a similar way
of thinking about things.
690
00:34:31,989 --> 00:34:36,850
I don't think I would be right
without my colleague who talked me
691
00:34:36,850 --> 00:34:43,330
into confident copy, like she helped
me so much to, to make these moves.
692
00:34:43,330 --> 00:34:45,520
So build a community.
693
00:34:45,630 --> 00:34:48,360
I mean, I think Confident Copy
is a fantastic investment.
694
00:34:48,360 --> 00:34:49,739
So if you're thinking about it, go for it.
695
00:34:50,010 --> 00:34:52,020
But also look for word of mouth referrals.
696
00:34:52,170 --> 00:34:56,250
If you're looking at something
you're not sure think about ROI and
697
00:34:56,250 --> 00:34:58,770
have an emergency savings first.
698
00:34:58,980 --> 00:34:59,400
Yeah, you
699
00:34:59,400 --> 00:35:00,270
Anna Walker: mentioned that earlier.
700
00:35:00,930 --> 00:35:03,570
Kasryn Kapp: It's a little
off topic, but it's, it was so
701
00:35:03,570 --> 00:35:08,820
important in my journey that I had
that because it opened up space.
702
00:35:09,160 --> 00:35:11,050
To explore and to take this path.
703
00:35:11,530 --> 00:35:11,950
Anna Walker: Yeah.
704
00:35:12,520 --> 00:35:15,640
I actually wanna ask one more question
and that's, and I, I think this
705
00:35:15,640 --> 00:35:18,820
resonates deeply with me because in
my own therapy work, I've realized
706
00:35:18,820 --> 00:35:20,890
my number one value is security.
707
00:35:21,580 --> 00:35:21,610
Mm.
708
00:35:21,730 --> 00:35:24,730
Um, and so anytime someone mentions
things like that, my ears perk up.
709
00:35:24,730 --> 00:35:28,210
But you mentioned that you actually
feel more safe and secure now
710
00:35:28,210 --> 00:35:30,670
than you did in a W2 position.
711
00:35:30,940 --> 00:35:32,770
Can you tell me more about that?
712
00:35:32,770 --> 00:35:34,870
Because I think ultimately
a lot of us are seeking.
713
00:35:35,400 --> 00:35:39,600
That and early on in private practice,
it can feel like you can't find
714
00:35:39,990 --> 00:35:41,760
safety or security anywhere you look.
715
00:35:41,760 --> 00:35:43,150
So what's that been like for you?
716
00:35:44,080 --> 00:35:46,600
Kasryn Kapp: Yeah, well it's fantastic.
717
00:35:46,760 --> 00:35:52,190
And I think there's a
couple elements at play.
718
00:35:52,700 --> 00:35:53,995
One is.
719
00:35:55,635 --> 00:35:59,235
The autonomy piece I mentioned earlier,
I'm not being pressured to do something
720
00:35:59,235 --> 00:36:04,215
that would put my license at risk, which
happens in community mental health.
721
00:36:04,215 --> 00:36:08,565
You're asked to do things that
are not ethical sometimes.
722
00:36:08,615 --> 00:36:11,915
And so that makes me feel more secure.
723
00:36:12,575 --> 00:36:15,275
I have my own malpractice insurance.
724
00:36:15,275 --> 00:36:17,675
They work for me versus
working for my company who.
725
00:36:18,575 --> 00:36:19,925
May throw me under the bus.
726
00:36:19,925 --> 00:36:21,815
They could, I don't know if
they would, but they could.
727
00:36:22,275 --> 00:36:26,055
I can make sure that my accommodation
needs are met or I don't participate.
728
00:36:26,415 --> 00:36:28,035
I'm not gonna be
pressured to do something.
729
00:36:28,905 --> 00:36:32,565
When I don't have what I need to do well.
730
00:36:33,205 --> 00:36:34,705
So that makes me feel more secure.
731
00:36:34,705 --> 00:36:38,985
And then on the money side I know
what's going on behind the scenes so
732
00:36:38,985 --> 00:36:43,335
often they would say, oh, we can't
afford to pay you more because of
733
00:36:43,335 --> 00:36:45,285
budget, but we never saw the budget.
734
00:36:45,645 --> 00:36:47,235
I don't, and I don't know.
735
00:36:48,165 --> 00:36:51,945
So that black box behind
the scenes, so I know.
736
00:36:52,350 --> 00:36:57,320
What's coming in, I know what's going
on, and I use the profit first cash
737
00:36:57,320 --> 00:37:00,200
management system, which I recommend.
738
00:37:00,200 --> 00:37:02,330
There's a book profit
first for therapists.
739
00:37:03,310 --> 00:37:05,260
And so that makes me
feel really secure too.
740
00:37:05,260 --> 00:37:10,240
Like I pay myself a regular salary,
so when I make more, I set that aside.
741
00:37:10,270 --> 00:37:11,740
I pay myself a regular salary.
742
00:37:11,740 --> 00:37:15,910
It feels very secure, and I know
what's going on behind the curtains.
743
00:37:18,080 --> 00:37:18,200
Absolutely.
744
00:37:18,200 --> 00:37:19,435
That's, I think most of it.
745
00:37:19,705 --> 00:37:19,885
Anna Walker: Yeah.
746
00:37:19,915 --> 00:37:20,275
Yeah.
747
00:37:20,305 --> 00:37:20,605
Cool.
748
00:37:20,605 --> 00:37:21,295
Thank you for that.
749
00:37:21,715 --> 00:37:25,105
Alright, Catherine, I don't think I
have any more questions for you today.
750
00:37:25,105 --> 00:37:28,745
Um, this has been such a wonderful I,
I, I just love getting to learn more
751
00:37:28,745 --> 00:37:31,745
about you and to hear about your journey
and that evolution as a business owner
752
00:37:31,745 --> 00:37:33,245
and to know where you're at today.
753
00:37:33,465 --> 00:37:38,385
If you could go back and say one
thing to that earlier version
754
00:37:38,445 --> 00:37:40,215
of yourself, what would you say?
755
00:37:41,820 --> 00:37:44,220
Kasryn Kapp: You don't
have to suffer like this.
756
00:37:44,555 --> 00:37:48,235
You don't have to make yourself
small and making it so you
757
00:37:48,235 --> 00:37:50,635
thrive doesn't hurt other people.
758
00:37:51,005 --> 00:37:55,025
You can be safe and that helps other
people, helps the people around you.
759
00:37:55,995 --> 00:37:57,165
And so.
760
00:37:57,945 --> 00:37:59,115
I think that's what I would say.
761
00:37:59,115 --> 00:38:01,935
I'd have a lot more specific
advice, but I think I touched
762
00:38:01,935 --> 00:38:03,045
on that all throughout this.
763
00:38:03,045 --> 00:38:03,795
Anna Walker: Yeah.
764
00:38:03,855 --> 00:38:04,335
Yeah.
765
00:38:04,335 --> 00:38:04,965
That's wonderful.
766
00:38:04,965 --> 00:38:06,735
Catherine, thank you so
much for being here today.
767
00:38:07,485 --> 00:38:08,025
Kasryn Kapp: Yeah.
768
00:38:08,025 --> 00:38:09,045
Thank you for having me.
769
00:38:09,045 --> 00:38:11,145
And thank you for all you
do to help therapists.
770
00:38:11,145 --> 00:38:15,646
Truly like I do, free promo for you
all the time, and it's because what you
771
00:38:15,705 --> 00:38:22,665
do is really, truly helpful and you,
you get what we need to do to thrive.
772
00:38:22,665 --> 00:38:26,295
So thank you for the podcast
and for, for all you do.
773
00:38:26,865 --> 00:38:27,735
Anna Walker: Oh, I appreciate that.
774
00:38:27,735 --> 00:38:29,385
It's my absolute pleasure.
775
00:38:29,985 --> 00:38:32,715
I appreciate you take good care.
