What does it really take to build a multi-billion-dollar real estate enterprise, raise a family on your own terms, and still have the energy to show up as the face of your brand every single day? Most people think it requires sacrificing your personal life; Avery Carl is proof that it requires a better system.
In this episode, we’re skipping the basic tactics and going deep on the woman behind the empire—the one who went from a $37,000 salary to leading the country’s largest STR-focused real estate team.
We talk about:
- How Avery and her husband structured a massive business so that, to their kids, it feels like they have two stay-at-home parents
- Avery’s intentional prioritization filter—how she decides what stays on her plate and what gets delegated to her team
- Why telling a client not to buy a property is the secret to building a decade of trust (and a billion-dollar legacy)
- How Avery dominates Instagram, YouTube, and TikTok when she’d actually rather not be on camera at all.
- The relentless focus on what actually moves the needle versus what just feels like "busy work."
Avery pulls back the curtain on the hard conversations, the fear of letting go, and why she insists on writing every word of her books herself. You’ll hear how she transitioned from "doing it all" to becoming a leader who empowers a team, all while maintaining the boundaries that protect her family time. If you’ve ever felt torn between your ambition and your afternoon with the kids, this conversation is your blueprint.
Get ready to rethink your role and learn how to build a business that supports your life instead of consuming it.
HIGHLIGHTS AND KEY POINTS:
[01:05] A short introduction about our guest Avery Carl, a seasoned real estate investor and short-term rental expert
[03:23] Avery explains how consistency, lived experience, and transparency shaped her cohesive personal brand
[06:43] Avery shares her experience on encountering shiny object syndrome without abandoning her strategy
[08:17] Avery reflects on losing focus, learning fast, and recommitting to her core business
[09:46] How Avery Carl decides what deserves her attention inside a growing business and shares how delegation, focus, and integrity guide her leadership style
[18:19] Avery explains how fluid boundaries help her balance business demands and family life
[19:45] Avery shares how virtual assistants and AI reduce the constant demands of short-term rental hospitality
[23:57] How Avery develops content ideas, refines the message, and publishes with consistency
[26:23] Avery looks back on when she realized content creation mattered and why she started later than most
[28:06] Avery explains how she evaluates content performance beyond likes, views, followers and how her platform strategy evolved from a few core channels to everywhere
[30:47] What are the biggest lessons Avery learned about focus, credibility, and follow-through from writing multiple books
[33:38] Avery’s advice to anyone dreaming of writing a book and emphasizes blocking time daily and putting words on the page, rather than getting stuck in planning or self-doubt
[35:07] What are the habits of people who can build teams and scale different businesses versus the people who kind of stay stuck in day to day operations
[37:00] Avery highlights how fear of making the wrong decision prevents people from taking necessary action
[42:32] The lightning round
Golden Nuggets:
- “The less income producing it is, the more delegated it is.”
- “It's important to always stick with what you believe in.”
- “You have to be somebody who's willing to take control of your own destiny.”
- “If one of my kids says something like, Oh, I never get to or like that never works for me; I'm like, No, we don't talk like that. You make things happen for yourself.”
Let’s Connect:
Instagram : https://www.instagram.com/theaverycarl/
YouTube : https://www.youtube.com/@TheShortTermShop
TikTok : https://www.tiktok.com/@theshorttermshop
Facebook : https://www.facebook.com/groups/shorttermshop/
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