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How to Name Your Consulting Business Featuring Brad Flowers
Episode 12019th November 2021 • GOING SOLO • David Shriner-Cahn
00:00:00 00:26:03

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Brad Flowers co-founded Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book. He lives with his wife and two kids in Lexington, KY. We discuss:
  • How a literature degree can make you unexpectedly successful [02:31]
  • Cash is king or cash is queen [05:14]
  • The seed of a naming book [07:14]
  • How to pitch a name to your family [09:50]
  • The biggest problem in naming your business [13:00]
  • A pretty good name for a florist [15:33]
  • Criteria for choosing the best name for your company [17:54]
  • Some of the most interesting names for consulting businesses [20:33]
  • The whole point of thinking more widely [22:07]
Learn more about Brad at and