Are you struggling to understand why your business isn't hitting its growth targets despite investing heavily in customers and employees? This episode reveals the key business metrics you might be overlooking that could transform your decision-making and help you drive long-term profitability.

We’ll cover customer-related and performance metrics that are critical to assessing the effectiveness of your business strategy. You’ll learn how to evaluate customer acquisition cost (CAC) and its balance with lifetime value (LTV), ensuring your customer base remains profitable over time. You’ll also discover how reducing churn and improving customer retention can be more cost-effective than acquiring new customers.

We’ll explore workforce productivity metrics to help you measure how efficiently your workforce contributes to overall profitability. Additionally, we will talk about return on investment (ROI) and show you how to calculate and optimize the profitability of your business initiatives.

Tune in to learn how mastering these metrics can make you "invincible" in leadership and decision-making.

In this episode:

- Customer Acquisition Cost (CAC)

- Customer Lifetime Value (LTV)

- Understanding churn rate

- Employee productivity insights

- Strategy implementation metrics

- Return on Investment (ROI)

- Final thoughts and personal learnings

Resources Mentioned in the Episode:

The Mastery of Customer Acquisition Cost: https://matrixmarketinggroup.com/mastery-customer-acquisition-cost/

How Valuable Are Your Customers? https://hbr.org/2014/07/how-valuable-are-your-customers

How to Reduce Churn: https://useinsider.com/reduce-churn/

Why Is Productivity Important in Economics? https://www.investopedia.com/ask/answers/040615/why-productivity-important-concept-economics.asp

Guide To Key Performance Indicators: https://www.pwc.com/gx/en/audit-services/corporate-reporting/assets/pdfs/uk_kpi_guide.pdf

The Most Common Mistake People Make In Calculating ROI: https://hbr.org/2015/04/the-most-common-mistake-people-make-in-calculating-roi

Preorder Nicolas’ book “The Mammoth in the Room": https://mammothleadershipsciences.com/book/

Get in Touch:

Website: https://www.mammothleadershipsciences.com

LinkedIn: https://www.linkedin.com/in/nicolaspokorny

YouTube: www.youtube.com/@MammothLeadershipSciences