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Wax Lyrical | working from home, the new normal and responsible hedonism, with guest Rik Moore
23rd March 2020 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:24:22

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The Wax Lyrical podcast team are all working from home and are joined by Rik Moore from independent media agency The Kite Factory to discuss how the media landscape has changed dramatically over the past seven days. Spikes in radio listening, the decline of outdoor, and the closure of cinema. How some brands are still running advertising which should and could be changed. Meanwhile, what can businesses do now to really help out, and why that’s important for their long-term survival? And how brands and their creative and media partners can plan NOW for the new normal: the social trends we expect to see when we emerge from the crisis, including a renaissance in local brands and services; “responsible hedonism” as we treat ourselves after months of social and experiential isolation; and of course new attitudes to wellness.