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Shaping the Future: Social Commerce, AI, and Predictions for 2025 with Kelly Goetsch
Bonus Episode • 23rd January 2025 • The Watson Weekly: eCommerce Strategy & News • Watson Weekly
00:00:00 00:11:11

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In the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include:

  • The rise of social shopping and platforms like TikTok Shops
  • How AI is redefining brand discovery and trust
  • Predictions for retail growth and consumer behavior in 2025
  • The enduring influence of earned media in building connections

This episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.

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