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BTS Launch Debrief: $21,534 in 6 Days
Episode 10612th August 2026 • Business of Therapy® • Kelly McKenna, Therapist & Business Coach
00:00:00 00:35:08

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Ever wonder what really goes into a successful launch?

Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch!

This launch led to $21,534 in revenue in just six days. Some things worked super well, and others, not so well.

Whether you're building your private practice or thinking about creating digital offers in the future, these lessons apply to every stage of business!

In today's episode, I'm giving you a launch debrief and how I made $21,534 in 6 days.

In this episode, I cover:

  • The strategy behind my 6-day hybrid launch for Reels Membership
  • Revenue goals, results + key launch metrics
  • Warming your audience before selling
  • Prioritizing your warmest leads
  • Using strategic bonuses to increase sales
  • Letting audience feedback shape your offers
  • Repurposing content that already works
  • Working smarter through systems & delegation
  • The launch metrics I tracked most closely
  • Improving one key metric with every launch
  • Following up w/warm leads in your own business
  • Working smarter, not harder

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FREE Training: How to Market & Grow Your Private Practice on Instagram

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