During uncertain times, lawyers have historically turned to mentors and more seasoned practitioners for advice. Unfortunately, Coronavirus has no parallel, there are no lawyers that have practiced in the face of a pandemic. This time, we’re all figuring it out as we go.
How Your Law Firm can Survive the Coronavirus/COVID-19 Pandemic
In this episode of Law in the Time of Coronavirus, Charlotte, North Carolina criminal defense attorney Chris Connelly reveals how his Law Firm practice has evolved and the steps he’s taking every day to stay on top.
Chris stresses the importance of focusing your efforts on surviving as a business. Optimism won’t get your business through the lean times, you need to approach this pandemic pragmatically; you need to begin making tough decisions about your overhead costs, including staffing, rent, and software contracts.
Chris goes on to explore the two Cs that lawyers must be doing: communicate competence and convey compassion to clients. This means checking in with clients by email or phone, giving them updates, and asking what you can do to help. Demonstrate that you’re in control and that you understand their needs. He also examines how you can leverage social media to engage with potential clients and tell your story.
Some parting advice from Chris, “one of the best things you can do is to take good care of yourself because we are the product that we're selling. So don't beat up on that product because no one's going to buy it. Take good care of yourself. Do yoga, do meditation, do scripture readings, whatever works for you will keep you fresh for when that market returns.” Remember, you’re not alone, no one saw this crisis coming, but what you do during this crisis may define you and your law firm for years to come. What is the other side going to look like for you?