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Take the win! (Introducing Druva's enhanced EC2 backup)
3rd May 2022 • Druva's No Hardware Required • Druva's No Hardware Required
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W. Curtis Preston (Mr. Backup) and Stephen Manley (Druva's CTO) discuss how Druva has enhanced how its customers can backup AWS EC2 instances. Customers can now create a single policy that specifies how many snapshots they want to keep, and how many of them they want deduplicated and migrated into the Druva cloud. The latter offers quicker recovery; the latter offers both enhanced security while also reducing costs. This is one of those rare instances in IT where you get something that is less expensive, while also being more secure and easier to use. Take the win and check out Druva's EC2 backup.

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Transcripts

W. Curtis Preston:

This week on No Hardware Required, we're

W. Curtis Preston:

talking about backing up EC2.

W. Curtis Preston:

With me as always is my co-host Stephen Manley our CTO.

W. Curtis Preston:

Thanks for joining.

W. Curtis Preston:

Hi and welcome to Druva's No Hardware Required podcast.

W. Curtis Preston:

I'm your host W Curtis Preston, AKA Mr.

W. Curtis Preston:

Backup, and I have with me, Stephen Manley our CTO, ready to talk about

W. Curtis Preston:

backing up EC2 .What do you think Stephen?

Stephen Manley:

I tell you this is gonna be so good that we're gonna

Stephen Manley:

get it all the way to EC3 finally.

W. Curtis Preston:

You know, your jokes are corny, but they make me laugh.

W. Curtis Preston:

You know, I, I dunno what, I dunno what to tell you about that.

W. Curtis Preston:

So, so this is one of those things where.

W. Curtis Preston:

If you weren't following the company as close as obviously you and I do.

W. Curtis Preston:

If you saw the headline that went out today, we, we, we actually were

W. Curtis Preston:

recording this on the day that we actually announced this functionality.

W. Curtis Preston:

It would almost look like we just started backing up EC2,

W. Curtis Preston:

when you just read the headline.

W. Curtis Preston:

And, and that is, is obviously not the case because we've been

W. Curtis Preston:

backing up EC2 for a while, but.

W. Curtis Preston:

The way we're now backing up EC2 adds an additional layer protection, uh,

W. Curtis Preston:

and additional level of awesomeness that we didn't have before.

W. Curtis Preston:

So why don't you first talk about what we have done that, that we were

W. Curtis Preston:

already doing up until the point that we announced what we announced today.

Stephen Manley:

So prior to this, you know, customers had kind of two options

Stephen Manley:

when they wanted to use Druva with EC2.

Stephen Manley:

So, so the first option would, would be what I consider sort of snapshot

Stephen Manley:

management, snapshot orchestration.

Stephen Manley:

So you would set a policy, um, You know, based on your EC2 instances, you

Stephen Manley:

know, keyword tag based kind of thing.

Stephen Manley:

Um, you could set obviously across the whole VPC, if you wanted multi

Stephen Manley:

account, all that great stuff, you could set different snapshot policies.

Stephen Manley:

Uh, but the result is that it would be creating and managing

Stephen Manley:

snapshots in your account.

Stephen Manley:

These would be those AWS snapshots, which is good.

Stephen Manley:

Right.

Stephen Manley:

Great for rapid recovery, um, you know, really resilient, you know, the,

Stephen Manley:

the, the data's stored on S3 storage.

Stephen Manley:

So there's a lot of greatness that comes with it.

Stephen Manley:

Um, or the other approach that we had some customers doing was, you know, they would

Stephen Manley:

put an agent on the EC2 instance, whether it's running Oracle or it's running

Stephen Manley:

Microsoft SQL, or it's just a file server.

Stephen Manley:

And then we'd back that up, that, that data up to the Druva cloud, which

Stephen Manley:

would give them protection, uh, offsite protection, long term retention,

Stephen Manley:

uh, you know, help protect them from things like ransomware attacks better,

Stephen Manley:

because it's in a separate account.

Stephen Manley:

Um, but you, you really had to be in that position where you were sort

Stephen Manley:

of choosing one or the other, the, the schedules weren't integrated

Stephen Manley:

and you know, and, and it wasn't necessarily, you, you were sort of in

Stephen Manley:

that zone of which one am I gonna do?

Stephen Manley:

I could do both, but, but it was.

Stephen Manley:

It was a challenging time for people, I think.

W. Curtis Preston:

Right.

W. Curtis Preston:

So you, you, you pretty much chose whether or not you wanna recover the server

W. Curtis Preston:

or you wanna recover the application.

W. Curtis Preston:

If you were concerned more about the application, then you used the,

W. Curtis Preston:

the, the, the Druva Phoenix way of backing it up using a client.

W. Curtis Preston:

If you were concerned more about DR and restoring a whole bunch of servers, then,

W. Curtis Preston:

then you would, uh, use the EC2 way.

W. Curtis Preston:

And we would typically ask customers to.

W. Curtis Preston:

Do cross account and cross region backups.

W. Curtis Preston:

We, we totally automated that for them.

W. Curtis Preston:

My favorite way was to pick a single or, or at least a, a small number

W. Curtis Preston:

of accounts whose sole purpose was backup as much as they could do that.

W. Curtis Preston:

Where basically there's no one should ever need to log into this environment

W. Curtis Preston:

except for the backup system.

W. Curtis Preston:

In fact, many of our customers, I actually recently learned this,

W. Curtis Preston:

that many of our customers, they have a cloud administrator where.

W. Curtis Preston:

They create an account, uh, for Druva to use and they, or they create an account

W. Curtis Preston:

for someone in their environment to use and they give that the administrator

W. Curtis Preston:

there, they help them authenticate each service they're going to use with

W. Curtis Preston:

that account, but they actually never actually give that, that internal

W. Curtis Preston:

administrator cloud privileges to the console for that account.

W. Curtis Preston:

Right.

W. Curtis Preston:

So imagine if you have this separate account.

W. Curtis Preston:

And, and you, you limited to almost no one that has access to that account.

W. Curtis Preston:

And then that way you can do this and you can have that close to EC2, the snapshot

W. Curtis Preston:

recovery, the full DR orchestration.

W. Curtis Preston:

All of that.

W. Curtis Preston:

One of the challenges that the customers had was that if you wanted

W. Curtis Preston:

any sort of long-term retention, those snapshots would add up over time.

Stephen Manley:

Right.

Stephen Manley:

So, so the snapshots would add up and, and obviously first that, that, that can be,

Stephen Manley:

yeah, that can be a little bit expensive.

Stephen Manley:

Uh, additionally, it can, it just gets really hard to track.

Stephen Manley:

Right.

Stephen Manley:

You know, we, we had customers with 20, 30, 90,000 snapshots and, and nobody,

Stephen Manley:

nobody on the planet loves snapshots more than I do, but there's a time and a place.

Stephen Manley:

And, and most of these accounts were well beyond that time and place.

Stephen Manley:

And those snapshots needed to be converted to what I would

Stephen Manley:

consider more traditional backups.

Stephen Manley:

And that is the big announcement.

Stephen Manley:

What we're doing with EC2 backup, uh, and, and, and this is, this is gonna

Stephen Manley:

be great for people is, is, is first.

Stephen Manley:

It's not that either or anymore.

Stephen Manley:

So, so you're gonna be able to set a policy and say, I want to keep around this

Stephen Manley:

number of snapshots for this retention.

Stephen Manley:

And then I want be able to store these backups in the Druva cloud

Stephen Manley:

for this retention and get the benefits of long-term retention.

Stephen Manley:

Get the benefits of offsite, uh, offsite or, or alternate

Stephen Manley:

account, alternate administrative management to sort of retention.

Stephen Manley:

So keep you safe from that ransomware attack and, and it's all bundled into one.

Stephen Manley:

And then the other cool part is you might be asking, okay.

Stephen Manley:

But, but you know, doing that backup copy to the Druva cloud, is that gonna

Stephen Manley:

have a performance impact on my system?

Stephen Manley:

Is that gonna be expensive?

Stephen Manley:

And, and I'll tell you first.

Stephen Manley:

Like everything at Druva.

Stephen Manley:

This is source based, deduplication, global deduplication and change

Stephen Manley:

data only when we're searching.

Stephen Manley:

And we are leveraging AWS APIs that tell us exactly what blocks have

Stephen Manley:

changed on your EC2 instance so that it has the absolute minimum

Stephen Manley:

impact on your cloud environment.

Stephen Manley:

Because, you know, we get it, you're paying for the cloud.

Stephen Manley:

You know, one of the great things about cloud is that

Stephen Manley:

you're paying for what you use.

Stephen Manley:

So we wanna minimize how much that backup's gonna cost you so that all of

Stephen Manley:

your AWS infrastructure is being used to drive your business and make you money.

W. Curtis Preston:

And I'm gonna go back to the recommendation that I made earlier.

W. Curtis Preston:

It basically makes that recommendation moot because the whole point of that

W. Curtis Preston:

was to get data into another region and another account, and to get

W. Curtis Preston:

it into a different administrative domain to protect it from ransomware.

W. Curtis Preston:

Well, first obviously to protect it from, uh, a physical disaster, that what that

W. Curtis Preston:

might take out a particular region, but also to protect it against some sort of

W. Curtis Preston:

ransomware account, because there have been, uh, you know, incidents where a

W. Curtis Preston:

hacker gained control of an administrative account and deleted a company.

W. Curtis Preston:

If you don't believe me, just Google the company codespaces.

W. Curtis Preston:

They, they, they ceased to exist when a, when a, a hacker

W. Curtis Preston:

gained access to their account.

W. Curtis Preston:

And when they deleted their account, they deleted the account and all of the

W. Curtis Preston:

backups out of the account, because it was all in one administrative domain.

W. Curtis Preston:

But the beautiful thing about this is that you get all of that functionality without

W. Curtis Preston:

having to do any of that management.

W. Curtis Preston:

So you get the offsite, you get to pick the, the region

W. Curtis Preston:

that you're gonna back up to.

W. Curtis Preston:

So you'll pick a region different than the one that you're working in and

W. Curtis Preston:

you get that different administrative domain and different technology.

W. Curtis Preston:

And so you get all of that security and then this is one,

W. Curtis Preston:

you know, the beautiful thing is.

W. Curtis Preston:

And it's less expensive, right?

W. Curtis Preston:

Because we bring all the deduplication to bear we're we're advertising.

W. Curtis Preston:

I believe a 50% reduction in TCO for people that did what we did

W. Curtis Preston:

before moving to what we do now.

W. Curtis Preston:

And so that, that makes, uh, you know, for a very easy move

W. Curtis Preston:

to a new way to doing things.

W. Curtis Preston:

So it's simpler and less expensive and more secure.

W. Curtis Preston:

It's sort of the, I don't know, the awesomeness trifecta how's that?

Stephen Manley:

Exactly.

Stephen Manley:

Right.

Stephen Manley:

It's very rare, right.

Stephen Manley:

In, in the technology industry, almost always you sit there and say,

Stephen Manley:

you know, there's tradeoffs, right?

Stephen Manley:

The, the classic question, what should I do?

Stephen Manley:

Well, it depends, you know, this is really one of those where there isn't

Stephen Manley:

the, it depends, you know, cuz cuz like Curtis said, you get, you get all

Stephen Manley:

the, the cost, the performance, the, the security, the reliability savings.

Stephen Manley:

And, and it's all wrapped up in one easy to manage policy.

Stephen Manley:

So it's also not complicated to set up.

Stephen Manley:

So, so it really is one of those, you know, there there's, there's a,

Stephen Manley:

and, and I don't know if this is this nationwide, but, but, you know, I'll

Stephen Manley:

listen to ESPN radio sometimes, and there's always a commercial on there.

Stephen Manley:

Uh, I won't name the company, but their tagline is it's the no

Stephen Manley:

brainer in the history of man.

Stephen Manley:

And, and, uh, and, and I tell you.

Stephen Manley:

This is sort of up there.

Stephen Manley:

This is one of the biggest, no brainers in the history of humanity.

W. Curtis Preston:

It really is.

W. Curtis Preston:

And by the way, one thing that we haven't mentioned is that the

W. Curtis Preston:

data is encrypted along the way.

W. Curtis Preston:

It's encrypted in flight it's encrypted at rest.

W. Curtis Preston:

So there, there isn't, you know, there are no security concerns.

W. Curtis Preston:

Obviously our existing cloud ranger customers, they've, they've perhaps

W. Curtis Preston:

grown used to, you know, having the data, you know, In their hands.

W. Curtis Preston:

And the idea of handing the data over to, uh, to us might concern them.

W. Curtis Preston:

And they need to understand that all of the data is encrypted before

W. Curtis Preston:

it's sent it's encrypted again, when it's stored using keys that we do

W. Curtis Preston:

not see, manage or have access to.

W. Curtis Preston:

And so, uh, you, you, you are not in any way ceding control of your data or

W. Curtis Preston:

access of your, to your data, to us.

Stephen Manley:

For those customers, Again, this is, this is the, the

Stephen Manley:

equivalent of when you back up a VM or a, a server or your Microsoft

Stephen Manley:

365 or your Salesforce to the Druva cloud, it's the same thing.

Stephen Manley:

So all those security, you know, protocols that are in place, all of

Stephen Manley:

that infrastructure, that's there to, to make sure your data's safe,

Stephen Manley:

it's that same infrastructure.

Stephen Manley:

So, so you really are now able to protect.

Stephen Manley:

The entirety of your environment, um, in one standard way, in

Stephen Manley:

one reliable, one secure way.

W. Curtis Preston:

And we're also able to restore directly back to

W. Curtis Preston:

EC2 from the, the backups that have migrated to the Druva cloud.

W. Curtis Preston:

So that's also, you're not giving up anything in terms of restore.

W. Curtis Preston:

I will say that.

W. Curtis Preston:

We still believe strongly in that local copy.

W. Curtis Preston:

That's still going to be your quickest way to do a restore, but it's not

W. Curtis Preston:

gonna be any more complicated to restore from the, the Druva copy.

W. Curtis Preston:

It just might take a little bit longer than restoring from a, you know,

W. Curtis Preston:

there there's no beating physics.

Stephen Manley:

Right.

Stephen Manley:

Exactly.

Stephen Manley:

And, and, and I think, again, as always, like I said, there's, there's

Stephen Manley:

no bigger fan of snapshots than I am.

Stephen Manley:

Snapshots have their place backups have their place.

Stephen Manley:

Uh, and, and again, that's why we, we, you know, we, we introduced this

Stephen Manley:

integrated policy, so that again, you as a customer, You're simply picking.

Stephen Manley:

And the, and the great part is if three months from now you decide actually, maybe

Stephen Manley:

I have too many snapshots and I'd like, you know, like more things to go over to

Stephen Manley:

the Druva cloud, just, just tweak this, the policy and it automatically happens.

Stephen Manley:

There's no, you know, there's no restarting, there's no

Stephen Manley:

installing another appliance.

Stephen Manley:

You know, you can, you can so sort of adjust your policies as

Stephen Manley:

you need as your business needs.

Stephen Manley:

So.

Stephen Manley:

It's okay.

Stephen Manley:

If you want to change.

Stephen Manley:

Hey, it's okay.

Stephen Manley:

If you get it wrong at the beginning, just keep tweaking till

Stephen Manley:

you find the spot that you like.

W. Curtis Preston:

And does that mean that this can, that, that existing customers

W. Curtis Preston:

can apply this to existing backups?

Stephen Manley:

They can, they can.

Stephen Manley:

So, so, yeah.

Stephen Manley:

So if you've got an existing environment, um, You know, you, you are going to be

Stephen Manley:

able to, you know, sort of take, take your existing, you know, sort of the

Stephen Manley:

cloud ranger policy that says I'm gonna keep 30 snapshots and you can then

Stephen Manley:

tweak that and say, no, I, I now want it to be 10 snapshots and 20 backups.

Stephen Manley:

Uh, so you, you you'll be able to, to just adjust your policies.

W. Curtis Preston:

Yeah, that'll be really nice.

W. Curtis Preston:

Um, I, I can imagine there'll be a lot of data moving around behind

W. Curtis Preston:

the scenes, but our customers won't have to worry about that all.

W. Curtis Preston:

And, and, and I think, you know, just like everything else with Druva that basically

W. Curtis Preston:

the idea is you just need to tell our UI.

W. Curtis Preston:

What it is that needs to happen.

W. Curtis Preston:

And then magic happens behind the scene.

W. Curtis Preston:

We will create the appropriate number of snapshots.

W. Curtis Preston:

We will migrate the data directly into the Druva cloud.

W. Curtis Preston:

After doing that source-side deduplication.

W. Curtis Preston:

Now, let me just talk about that for a minute, because I, I did have a,

W. Curtis Preston:

a conversation with a customer the other day and he mentioned that the

W. Curtis Preston:

he, well, we already sort of have deduplication in that, that Inc that the.

W. Curtis Preston:

The snapshots are block level incremental.

W. Curtis Preston:

And I'm like, well, yes, but no, right there is still plenty in there.

W. Curtis Preston:

And, and I say this only because what we've seen when testing with real

W. Curtis Preston:

customer data, we're able to reduce that, that, that 50, we didn't just

W. Curtis Preston:

make up that 50% reduction in TCO.

W. Curtis Preston:

That's big based on the testing that we've done with real customer data.

W. Curtis Preston:

And the reason for that for those that haven't followed the deduplication

W. Curtis Preston:

world, you know, as much as and I have, there's two really important words there

W. Curtis Preston:

there's source side and there's global.

W. Curtis Preston:

So source side means that we start the deduplication process at the very

W. Curtis Preston:

beginning of the backup process, which means in this case, at that EC2 volume.

W. Curtis Preston:

Or the EBS volume that we're backing up for that EC2 instance.

W. Curtis Preston:

And the way it works is you do the slicing and dicing.

W. Curtis Preston:

You create a hash, there's a look up at a table, a hash table that's

W. Curtis Preston:

that's in our cloud instance.

W. Curtis Preston:

And then if that hash is determined to be unique, then we transfer

W. Curtis Preston:

the data after encrypting it.

W. Curtis Preston:

And th that means that this.

W. Curtis Preston:

The process happens at the very beginning and, uh, that limits the amount of compute

W. Curtis Preston:

that needs to be done to send the data.

W. Curtis Preston:

And then the other really important thing is global it's global

W. Curtis Preston:

across your entire Druva account.

W. Curtis Preston:

So if you've got.

W. Curtis Preston:

Hundreds of AWS accounts and you've got hundreds, you know, potentially

W. Curtis Preston:

thousands of EC2 instances, and there are copies of Linux or Windows or whatever

W. Curtis Preston:

all of that gets de-duplicated because we're globally de duplicating across

W. Curtis Preston:

your entire account without limits.

W. Curtis Preston:

And I'm gonna put that, that part in, in italics.

W. Curtis Preston:

I don't know how to do that vocally, but you know, we have plenty of

W. Curtis Preston:

competitors that that start with.

W. Curtis Preston:

Uh, they, they always have some sort of.

W. Curtis Preston:

Number where they top out.

W. Curtis Preston:

We don't have that number.

W. Curtis Preston:

We have customers that have double digits of petabytes and we're

W. Curtis Preston:

deduping all of that data in one giant, uh, deduplication system.

W. Curtis Preston:

And it's because of the technology that we have access to in AWS,

W. Curtis Preston:

that we're able to do that.

W. Curtis Preston:

But the point is that we bring that of that technology and all of

W. Curtis Preston:

the, you know, the over decade of experience that we have at doing that.

W. Curtis Preston:

Bring that, to this new part of our customer base.

W. Curtis Preston:

And, um, you know, you get all of that power and security and strength

W. Curtis Preston:

of restore by simply changing a button in your user interface.

W. Curtis Preston:

I, I think that's pretty awesome.

Stephen Manley:

You know, I, I, again, it's all win.

Stephen Manley:

It's all upside.

W. Curtis Preston:

All upside.

W. Curtis Preston:

It's not, it's not often we get to say that in IT.

W. Curtis Preston:

You you said, you said that already, do you want to go fast or do you,

W. Curtis Preston:

these are your choices you can have,

Stephen Manley:

You want it to be easier?

Stephen Manley:

Do you want it to be secure?

Stephen Manley:

Right?

Stephen Manley:

I mean, this is one of those cases where it's both easy and secure.

Stephen Manley:

Take the win, take it.

W. Curtis Preston:

And it costs less.

W. Curtis Preston:

I mean, I

Stephen Manley:

yeah,

W. Curtis Preston:

yeah, take the win, take the win, right.

W. Curtis Preston:

That should be the name of this episode.

W. Curtis Preston:

Take the win.

W. Curtis Preston:

All right.

W. Curtis Preston:

Well, thanks Stephen, for, uh, helping me explain this, uh, new part of our product.

Stephen Manley:

my pleasure have fun everybody.

W. Curtis Preston:

And, uh, thanks again for listening.

W. Curtis Preston:

Don't forget to subscribe so that you don't miss an episode.

W. Curtis Preston:

And remember here at Druva there's no hardware required.

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