In this episode, Jeff sits down with Jaap Westrick, Founder of Modern Revenue, to explore the hidden disconnect between finance and go-to-market team, and why compensation plans are often blamed for problems they didn’t create.

Drawing on his background in finance and advisory work with 30+ companies, Jaap explains why CRO–CFO misalignment stems from fundamentally different training, incentives, and languages. They unpack why comp plans are usually a symptom of deeper strategic issues - from poor planning cycles and unclear definitions to flawed capacity models and disconnected data strategies.