Have you ever considered exhibiting at trade shows? As Christy Asper of Paper Baristas prepares her brand for exhibiting at NY Now, she felt it was important to share what goes on behind the scenes. In this episode, Christy is sharing about her experiences at Atlanta's Mart, Noted, and now preparing for NY Now—including the things that have gone wrong.

For full show notes, resources and a transcription, please head to prooftoproduct.com/236

Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp