Let's return to redefining words again... because I have a ton of fun doing just that 😁!
Let's talk about... Consistency and how it's not JUST about doing things all the time!
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A Note On Transcriptions - In the interest of simplicity, I'm using Descript* to make podcast publishing as easy as possible. This means that sometimes the transcript won't match what I'm saying and sometimes it'll be hilariously different (tag me on Twitter telling me the funniest transcription you've found).
I wanted to hop back into redefining some words again.Jonathan Stewart:
As we enter.Jonathan Stewart:
Often, I hear a lot of conversations around consistency.Jonathan Stewart:
Now this is often brought up when it comes to talk about your marketing.Jonathan Stewart:
And is translated whether misdirected or not, as you need to post more!Jonathan Stewart:
Do things at a regular pace, or at least that's what I'veJonathan Stewart:
seen it being referred to.Jonathan Stewart:
But if you look at the etymology and meaning of the word consistency,Jonathan Stewart:
you'll notice it's a little bit more interesting than that.Jonathan Stewart:
It's an agreement with yourself.Jonathan Stewart:
Now, this can be time-based similar to how this podcast series I'm doing.Jonathan Stewart:
I made an agreement with myself to post a short podcast every day for 30 days.Jonathan Stewart:
Consistency can also mean a host of other things or constraintsJonathan Stewart:
things like the actual message you're putting out or the platform.Jonathan Stewart:
What I'm saying is consistency is an agreement with yourselfJonathan Stewart:
which is denoted by you.Jonathan Stewart:
But what about making sure your audience know you exist?Jonathan Stewart:
Which I've heard a lot!Jonathan Stewart:
Let them know and be clear on what's happening.Jonathan Stewart:
Consistency is an agreement with yourself and that agreement is completely dependentJonathan Stewart:
on what you want and what you have.Jonathan Stewart:
For example, would I be doing a daily podcast?Jonathan Stewart:
If I was in the middle of a massive project for a client?Jonathan Stewart:
Would I be doing a daily podcast.Jonathan Stewart:
If my entire family got ill with something like COVID or other horrible things.Jonathan Stewart:
No, probably not.Jonathan Stewart:
Would I be doing a daily podcast.Jonathan Stewart:
If my energy was completely spent and I had a host of other things to do.Jonathan Stewart:
The reality of my situation, what I have.Jonathan Stewart:
Is that I'm in a quiet period of my business.Jonathan Stewart:
A lot of my clients are at a stage where they're moving on with their journey andJonathan Stewart:
are finished working with me for now.Jonathan Stewart:
It means that I have for the first time in over a year gotJonathan Stewart:
a little bit more free time.Jonathan Stewart:
It means that I'm able to shift things around because now I have more capacity.Jonathan Stewart:
I'm now focusing on different avenues and the reality of myJonathan Stewart:
business and life has shifted.Jonathan Stewart:
Now I know, because I know how I work, that I sometimes haveJonathan Stewart:
a tendency to over commit.Jonathan Stewart:
So this means I've developed a super simple system to help me recordJonathan Stewart:
and publish my podcast in minutes.Jonathan Stewart:
So no matter what's happening and there have been some weirdJonathan Stewart:
moments in the past couple of weeks, the effort required is low.Jonathan Stewart:
I come in, I hit record and I publish.Jonathan Stewart:
So I've set up my systems in a way that respects theJonathan Stewart:
reality, knowing that it shifts.Jonathan Stewart:
Systems remember aren't static and that is the joy of this.Jonathan Stewart:
You'll also notice if you're active on either my Instagram andJonathan Stewart:
Facebook, that I'm actually posting the transcriptions to this podcast.Jonathan Stewart:
Will I keep doing this well, most probably, but sometimes I might missJonathan Stewart:
a couple because the agreement that I made to myself, my commitment toJonathan Stewart:
consistency is that I'll record and publish a podcast episode every day.Jonathan Stewart:
Everything else is extra.Jonathan Stewart:
And that's okay.Jonathan Stewart:
We are bombarded by people telling us to publish all the time, be consistentJonathan Stewart:
every day and they are completely right.Jonathan Stewart:
Be consistent.Jonathan Stewart:
But that means being in agreement with yourself.Jonathan Stewart:
That means knowing what you can do and working with that reality.Jonathan Stewart:
Instead of forcing yourself into a routine that is just not sustainable.Jonathan Stewart:
Start from you.Jonathan Stewart:
Don't want to go to learn.Jonathan Stewart:
Reach out to me at simplicity-specialist.com.