In this sizzling episode of the #WisdomOfWomen Show, visionary women founders will discover innovative strategies for integrating Artificial Intelligence into their high-growth enterprises. Our host, Coco Sellman, engages in a profound dialogue with Jenny Kay Pollock, a trailblazer in the AI industry and a committed advocate for diversity in tech. 

WHAT YOU’LL GAIN BY LISTENTING IN:

As co-founder of Women and AI, Jenny brings her extensive experience in driving growth and fostering inclusion in Silicon Valley. Listen to uncover actionable insights that can transform your business and enhance your leadership in the tech-driven market.

GUEST SPOTLIGHT: 

Jenny Kay Pollock stands out as a Silicon Valley leader renowned for her significant contributions to diversity and women's representation in artificial intelligence. With over a decade of experience, she has pioneered strategies that amplify mobile app productivity and reduce global churn. As the co-founder of Women and AI, Jenny's dedication to creating opportunities for women in technology makes her a perfect guest for our audience of high-impact women founders.

Takeaways:

• Women are leading the way in tech and AI, emphasizing the need for diverse voices in leadership.
• Jenny K. Pollock highlights the importance of AI in democratizing access to resources and opportunities.
• Engaging with users through feedback is crucial for product development and monetization strategies.
• The collaboration between humans and AI can enhance creativity and productivity in business.
• Addressing biases in hiring through AI tools can lead to a more diverse workforce.
• The rapid evolution of AI technology requires constant learning and adaptation to new tools.

Chapters

00:00 Introduction to the Wisdom of Women

04:06 The Influence of AI and Recommended Reading

07:32 The Journey to Y Combinator

15:17 Leveraging AI in Business

19:20 Leveraging AI to Overcome Bottlenecks

24:10 Innovations in AI: Addressing Bias and Enhancing Access

31:01 Innovative Approaches to AI in Education and Sales

39:20 Listening to Users: The Key to Monetization

45:25 Empowering Women in AI and Business

BURNING QUESTIONS ANSWERED:

1.How can AI enhance leadership and creativity in business?

• Discover tools that boost emotional intelligence and productivity.
• Learn about Jenny's approach to integrating AI with creative processes.

2.What strategies help bridge the gender gap in tech and AI?

• Insights into Jenny’s advocacy for diversity at tech conferences.
• Tips on connecting event organizers with influential female speakers.

3.Which AI tools are revolutionizing the startup ecosystem?

• Explore AI applications that Jenny finds invaluable for entrepreneurs.
• Discussion on AI’s role in reducing hiring biases and enhancing personalization in services.

4.How can founders leverage community and AI to scale businesses?

• Jenny shares the importance of community-driven growth.
• Learn about the potential of AI in networking and building engagement.

5.What book recommendations does Jenny have for aspiring AI enthusiasts?

• Jenny discusses influential literature that can inspire and educate founders.
• An introduction to "The Worlds I See" by Dr. Fei-Fei Li, a blend of memoir and technical insight.

FAVORITE QUOTES:

“Let AI handle the mundane so you can handle the extraordinary." – Jenny Kay Pollock

"Amplify women's voices in AI and business to transform industries." – Coco Sellman

"Diversity isn’t just a metric; it’s an accelerator for innovation." – Jenny Kay Pollock

CLOSING THOUGHTS:

This episode not only highlights the transformative power of AI in the business landscape but also reinforces the importance of diversity and inclusion within the tech industry. Jenny Kay Pollock’s insights serve as a beacon for visionary women founders looking to leverage technology to scale their businesses and make impactful changes. Her journey and advice underscore a critical message: integrating AI with a deep understanding of your core purpose can significantly amplify your capacity to lead and innovate.

OFFERS & CONTACT INFORMATION:

Free – Diversified App Monetization Blueprint: https://www.jennykaypollock.com/blueprint 

LinkedIn: https://www.linkedin.com/in/jennykaypollock/    

Website: https://www.womenandai.com/ 

Website: https://www.jennykaypollock.com/ 

App Resources: https://www.jennykaypollock.com/app-resources 

Women in Tech Resources: https://www.jennykaypollock.com/women-in-tech-resources

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

YouTube: https://tinyurl.com/yja3w7nh

Spotify: https://tinyurl.com/4tak8ajk 

Amazon Prime: https://tinyurl.com/366syddj 

Apple Podcasts: https://tinyurl.com/bdhananz 

RSS Feed: https://feeds.captivate.fm/womengetfunded/ 

Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/ 

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/ 

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ 

The Book:  https://aforceforgood.biz/book/ 

Growth Accelerator: https://aforceforgood.biz/accelerator/ 

Join us every week on the #WisdomOfWomen Show as we continue to explore the intersection of technology, leadership, and female empowerment. Don't forget to follow, like, and share this episode, and take a moment to engage with our community online to further your journey as a woman in business.

Fun.

Welcome to the Wisdom of Women show.

We are dedicated to amplifying the voice of women in business.

And folks, a new model of leadership is emerging and we are here to amplify the voices of women leading the way.

I am your host, Coco Salman, five time founder, impact investor and creator of the Force for Good system.

Thank you for joining us today as we illuminate the path to unlocking opportunities and prosperity for women led enterprises by amplifying the unique voice and wisdom of women today.

We have a very important guest, someone that I've been following on LinkedIn and getting to know in, in the online circles and really finding deep connection and this, this.

Today we have Jenny K.

Pollock.

Jenny is a Silicon Valley leader with over a decade of experience in driving growth and revenue for high tech, B2C and SAS companies.

As co founder of Women and AI, gotta check it out, Women and AI.

She champions diversity in tech, spotlighting women leaders in artificial intelligence.

Known for boosting mobile app productivity by 200% and reducing churn globally, Jenny is a trusted expert in growth and monetization.

She excels at building high performing teams and mentoring upcoming tech talent.

How cool is that?

Especially women.

So her commitment to impactful change makes her a valued leader for founders focused on scaling businesses with purpose and profitability.

It is so exciting to be with you Jenny.

Thank you for being here Coco.

Thank you for having me.

And it has been so great connecting with you online and learning from you and your community and listening to the podcast and I just, I feel like we're so values aligned in elevating the voices of women and that is why I'm so excited to be here today.

Yay, me too, me too.

And, and for everybody listening, Jenny has an just an over the top great podcast.

You must go and listen to it.

Women and AI.

You will love, love, love being a listener and the stories and you'll learn.

Every week you learn something new and sometimes it's, it's a founder and a technology that's really, you know, kind of bleeding edge and other times it's, it's, it's a little more just getting, you know, simple tools and it's just all around a great resource I've found for getting to know what's happening in AI.

Thank you, Coco.

Yeah, we spend a lot of time thinking about it in two different ways.

So there's the on ramp to AI and how can we make it seem more approachable and more fun and make it available to everyone.

And then of course there's also, you know, that next layer of if you're already in it, if you're already using it, how can we actually help you level up your skills?

Whether that is you're building an LLM or you want help fine tuning your model, or you're saying, hey, how do I actually open ChatGPT for the first time?

How do I prompt it?

What is a prompt?

You know, and that's okay.

So we're trying to create this space for.

For both and.

And we do a lot of that in the women in AI community.

I just love it.

I.

And again, everybody just listen, listening, Please go and check it out.

It's a great way to just.

If you're not, if you don't have time to invest, which most of us don't, in all the things that are happening, this is a nice way to.

To learn about it a little bit at a time in a very friendly and.

And heartwarming way.

So.

So, Jenny, I'm curious for you to tell us a book written by a woman that has significantly influenced your life.

Yeah.

So I am an avid reader and I love memoirs and I love to read them and learn.

And so this book isn't exactly a memoir, but it's memoir adjacent and it's called the Worlds I See Curiosity, Exploration and Discovery at the dawn of AI.

And you can get that everywhere.

I listen to it on audiobook because I like to listen while I'm on the go, whether I'm driving or taking the dog for a walk.

But it's really interesting because it weaves together Dr.

Fay Fei Li's life experience and that memoir capacity.

So you can see her, know, growing up and immigrating to the US and her work here, basically they call her the godmother of AI.

So her work here really helping birth and found this field that we're all working in.

And then juxtaposed to that, it actually talks about the technical piece behind it.

And so I highly, highly recommend it.

I actually think it should be a must read in high schools across the country.

Wow.

Yeah.

Everyone's going to be impacted by AI.

They actually already are.

And this book provides a deep understanding of how it came into existence and sort of the workings behind it, but in a way that's easy to understand.

So I highly recommend it.

Check it out and also let me know what you think.

I'm kind of doing this like, informal book club.

I told my community that we'd read it and do an episode on it, so we're going to.

But I'm giving everyone some time to read it.

And I'd love to chat about it with anyone who picks it up and actually reads.

I totally will.

This sounds like totally my jam.

And I'm with you.

I love audiobooks.

I'm sort of addicted.

And it's nice because you can, like, you can, you can be driving, you can be doing dishes, you can be doing the laundry, you can be on the treadmill, whatever.

Right?

And, yeah, and you can be soaking up whatever.

It could be stories, it could be new information, learnings.

The World I see by Dr.

Faith Ali sounds like a must, a must read.

And I, I'm excited.

I'll watch for that on your, on your podcast because that's, I'm curious to participate in that part of your community as well in this conversation.

So very cool.

So we'd love to have you.

That'll be so much fun.

Yes, I would love that.

So you have had a.

You know, you are such.

What I found about you in my time of getting to know you is that you are a very down to earth, grounded, open, caring person.

And at the same time, you're, you're a lady dragon slayer.

Like, absolutely.

You really are.

Like, you've done some really cool things and, and you've helped some companies grow and you have some very, very rich experience and the people that know you love you and have a very high regard for you.

So tell us a little bit about your journey and the pivotal, the pivotal, pivotal moments that have led you to this moment and what you're working on.

Yeah.

So I think in a career there's a lot.

Right.

There are so many different things.

And ironically, this one I wanted to share with you here today is with another book called the Launchpad Inside Y Combinator, and it's by Randall E.

Strauss.

And I was listening an audiobook to this while I was doing this sales job in the middle of nowhere, Wisconsin, driving around, visiting my clients, and I was listening to it and I go, wow, they're giving out money for ideas.

I didn't know that was a thing.

I want to go there.

Like, I want to go and not be here and be there.

And I want to watch it.

Like, I just want to be next to this.

This seems really cool, this startup thing.

And so, you know, my partner and I moved out here and that was like a decade ago almost.

And I had the goal, like, I want to work at a Y Combinator startup.

And I did.

And it was fun and I learned so much.

It's real.

It's been a roller coaster from startups you know, running out of money to leading high performing teams to crushing revenue goals.

You know the other one that really sticks, another pivotal piece in that roller coaster per se, was my first time speaking at like an executive off site.

My first time creating a deck for the board of directors.

I'm like, oh, here's a new game, like here, here's a new layer to this startup world.

And so that's been a lot of fun doing that.

And then this year I got to be an international speaker.

So speaking in Calgary at Mesh Conference and at features ASO Summit in Berlin.

So, you know, there's been a lot of fun things, but there's a lot more fun to come, I'm sure.

So you are getting invited to speak everywhere.

Your voice is just so, I think, needed and necessary.

I know you've been on the speaking sort of journey over this last few months, right?

And more to come.

Yeah, absolutely.

And I think that for me one of the things is, you know, I go to these events and sometimes there aren't that many women on stage.

You know, I was at a conference a while ago and it was a three day conference and there wasn't a woman on the main stage until the second day at noon, which is just upsetting, you know, and it's like, oh, there, there were some women speaking, but they were like in the small stage in the back in the corner.

And so it's just really frustrating.

And you know, when I left, I chatted to the organizers, I said, hey, like, we can have a growth opportunity here.

And like, there's all this research that shows diverse teams perform better.

Same thing at the conference, right?

And I'm like, hey, I have this community.

If you need speakers next year, reach out and like, here's a list of 10 right now that I know would be happy to, to speak.

And so I think that's something that, you know, I try and do and lead by example and when possible, really try and bring others with me.

Like, I want to have all of us sharing our voice out there, especially as we're creating this next era of computing, as we're deciding how and when AI will be used.

I want everyone's voice to be invited.

I completely agree with you and Jenny.

It's, it's so important, right?

Because the, the voice and wisdom, the values of women right now is needed in this AI space.

It's, it's needed and it's also there.

We're not, you know, it's not like, it's not like there's anyone who's really far ahead and others that are really far behind.

Right.

You.

You can, you can dive in today and still, like, be at the.

At the bleeding edge if you so choose.

Right?

Absolutely.

And the thing is, it's changing so fast.

What we were talking about literally two weeks ago is completely different than what we're talking about now in the women in the community.

Right.

These things change.

And even when you think you found the perfect model, Right.

PI is my favorite PI.

AI.

I was going on and on about that for months.

And you know what?

It's great.

It has more emotional intelligence and can kind of speak to you.

But a new model comes out and you're like, whoa, wait a second now.

Perplexity has more, you know, emotional intelligence baked in.

Or I can prompt it and ask it to use more emotional intelligence and it cites its sources.

And so now I'm like, oh, I'm so excited about Perplexity.

And so it comes in waves, right?

And it does.

It does.

Yeah.

And jump in.

Like, the pool's warm, it's fun.

Like, come play and experiment.

And you know what?

It doesn't have to be a big scary thing.

And you don't even have to know what LLM means.

Like, it's large language model.

But you don't need to know what it means and how it works to participate.

Right.

You can jump right in.

Very similar to, I don't know how my car works.

Right.

Like, you know that it needs to have fuel and go.

But I don't actually know what happens, but I can drive it just fine.

Exactly.

And the more you use it, it's like a language.

The more you use it, the.

The more you discover all the different tricks and tools and ways you can.

You can do it, do different things with it.

Yeah.

And it's a muscle.

One of them fun little prompt tricks.

I wanted to share with you, Coco, is if you for it, you say, hey, I'll give you $5 if you help me, it will perform a little bit better, a little bit more thorough.

So you can bribe the AI to help you.

I've never heard that.

That's amazing.

But I will say, Jenny, that you're right.

Even like the tools I.

That I kind of, I use, I use Perplexity in chat quite a bit.

Hi, AI.

I haven't used.

I'll try that.

I've used Claude.

Right.

And then there's all these other specific little tools that are out there for, you know, for different specific functions that are beautiful.

AI Magical.

I hadn't been able to figure that out.

I'm gonna.

I am.

I'm gonna figure it out.

But, like, there's all these different, different tools that you can use and they change.

Like, for a while it was like I wasn't getting what I wanted from one of the platforms and then I kind of went away from it and then I came back to it and I was like, oh, it's gotten a lot better.

Right?

Yeah.

There are people behind the scenes working on this.

Right.

They're fine tuning the models, they're training them differently, they're switching out the model.

And that means that just because, like, say you don't like what you're getting from Chat GPT today, doesn't mean you won't tomorrow.

Actually, with the release of 4O, it actually was a bit more emotional intelligence like I was talking about with Pie.

So it's just, it's fun to see how they evolve and change.

And the one that everyone's talking about right now is Notebook.

LM out of Google.

You can put in any information you want, so website PDF and it'll actually make a little podcast for you.

So you can turn anything into an audio version, which is pretty fun.

I've been playing with that, and one I haven't got to try yet is called Napkin AI.

My friend Pallavi Sharma recommends it and so that's on my list.

Hopefully this week I'll get to play with it.

Isn't that fun?

There's just always, you know, a little a new thing to.

To experiment with and see how you can, you can get into it.

So AI offers so much potential for business growth.

Right.

So can you share how you leveraged AI technology in your work or with clients to boost revenue or improve customer experiences?

Yeah.

So I use AI to supercharge almost every aspect of my work.

However, I'm not outsourcing it.

Right.

I'm not just saying here, can you answer it and copy paste?

Like, that's not what happens on my end.

Most of the posts I write on social are probably 80% Jenny and 20% AI.

So I'll help it have me like, I'll have it help me re word something or come up with a synonym.

If I notice I use the same word a bunch.

I will also have it help with like the hook.

There's a lot of different tools out there that can help you.

You know, there's a lot of research on what grabs people's attention and it can use that to help you write it.

And then I'll edit it.

Sometimes I'm like, whoa, I don't like that.

Let me, let me redo it.

Or, oh, that's a good idea.

It made me think of this.

So using it in collaboration is really important.

I was going to share an example.

That presentation I did in Berlin for ASO Summit, which is App Store optimization, basically, how do you get your app to show up higher in the search results?

And I needed a closing line that my audience would remember.

Like, I wanted to have a really, like, strong ending.

So I applied some writing techniques from Mark Forset.

He's a writer.

I think his name is called the Inky fool online.

Like, he has all these techniques and, you know, he studies Shakespeare and he's really into all these things I don't have time to be into.

But I read his book and I asked ChatGPT, I said, hey, can you take the stuff from his book and actually apply it to some of the things that I've created in this presentation and see if we can come up with a good line?

And so what we came up with together, like Chat, GPT and I, in partnership, was let AI handle the mundane so you can handle the extraordinary.

I love that.

So it's like.

And it's, it's, it's the collaboration that leads you to this.

It's not that you've turned your creativity and your thinking and your ingenuity over, right?

Not at all.

It's actually helped you elevate your creativity and innovation because it's.

You're.

You have a partner, right?

Yes.

Brainstorm with and they, you know, it never gets tired.

If you want to ask it questions at whatever time of day you can, and if you don't like the answer, you can argue with it.

I argue with it all the time.

I iterate with it.

And the best part is, is that line that we came up with together, me and the AI, I still use it almost weekly like I used it in other presentations.

I say it again.

I just want to.

I want to log it.

Say it again.

Yeah, Let AI handle the mundane so you can handle the extraordinary.

I think that's exactly the way we should be thinking about AI, right?

Yes.

Yeah, yeah.

Absolutely.

So, so you're finding ways to, to, to leverage this in your communications, and that's helping you communicate on, on whatever platforms or in a speech or what have you, other ways that you're seeing companies use AI to help them with marketing, conversion rates, selling.

So there's a lot of different tools out there that you can use, and a lot of companies are offering these AI Powered tools to help, you know, push your conversion rates.

And those are great.

But what I would recommend any organization doing is starting by identifying the bottlenecks in your org.

Where are people getting stuck?

Who's waiting for someone to approve this thing because they're too busy or, you know, what is your team complaining about?

What is your team hate doing?

What's that thing they dread?

Is there a report that they dread pulling or, you know, figure out where that time suck is and that stressor and then back in the.

To the solution.

Like, don't start with the AI solution.

It's not like a magic bullet that's going to cure everything, but what it is, is actually a tool that you can use.

A tool, your tool belt, and you can decide how and when to use it.

So find that use case, find the problem and then the solution.

And when you're doing that, it's easier if you have a community to help you learn.

And we do a lot of that in women in AI, but there's a ton out there.

Find one that fits for you.

You know, we always welcome our allies, but maybe there's one that's local.

Maybe there's one that, you know, is meeting in person on meetup once a week in your community.

You know, whatever fits for you is really where you should go to learn together.

One of my friends, Tara Bonhurst, she has a company called do that Dave, and she recently hosted a ama, like how would you need with AI and ask me anything you want on this topic.

And it was so great.

I had this specific thing I was trying to do.

I was trying to make my LinkedIn profile a little bit more snazzy.

And I asked her how to do it, and she came back.

She's like, hey, here's these three tools I know about.

Use them, download all of your information off LinkedIn and then send it through this AI and have it spit out some answers and make these tweaks.

And it was like, oh, I had never heard that.

Just like when you and I were talking earlier, Coco, you were listing some.

I'm like, oh, okay, I got to take notes.

I'm going to try this one out.

You know, that kind of thing is really.

That's where the magic happens.

It is.

And doing it, you know, in concert with others is, is so much fun.

I feel like this is.

This is sort of a cool time for, for AI where there is like all these little.

It's like little plants coming up all over, right?

It's like springtime and you want to go and try them all out.

And it won't be like this forever, right?

It really won't.

It's gonna.

We're all gonna get really used to it, and there's gonna be ones that really take off and others that don't.

But now is the time when everybody's sort of still very fascinated.

And there's all kinds of ways to use it.

As you said, it's cures for a bottleneck or a problem.

And what you're saying makes so much sense because regardless of whether you're thinking about growing your company using AI or you're just thinking about growing your company, it's the first best place to look is where is there friction?

Right.

Yes.

Where.

Where is there a bottleneck?

What's holding back?

Right.

And sometimes that's the first place to start.

Right.

Figure out what are my bottlenecks, what are my problems.

Let's just brainstorm and list and then say, which.

What are our top three?

Right.

And then say, okay, how could I help us with that?

That's perfect, Coco.

I mean, I feel like if you're a company using that lens, you're going to go far.

Like, imagine just being able to reduce one of your bottlenecks by 20%.

Like, that's massive.

Massive.

Right.

Like if you could reduce the cost of your invoicing or you could reduce the cost, like, whatever, or you could speed up the time to deliver something.

Right.

Like those, Those tweaks are the ones that create the companies that can last.

Absolutely.

So I'm wondering if you could.

Because I'm always fascinated when I.

When I listen to your show.

I.

It's.

It's like, again, I'm imagining this.

This garden with all these little flowers coming up, all these different companies that are doing all different kinds of things in AI.

So I'm wondering if you could just give us three or four examples of AI companies doing some pretty, like, revolutionary things.

Maybe pull from healthcare, finance, E commerce, manufacturing, agriculture, energy, supply chain, whatever comes to your mind.

Just to give our brains, like, some of some.

Some possibilities and imagination around what's happening.

Yeah, I love that.

And you know, using your garden analogy, like, I feel like I'm kind of like skipping through the garden and picking a few flowers to share with you.

So the first one is Conversa.

It is a company that helps with hir.

And my friend Melinda Kohler Johnson, she runs it, and basically they're using AI to actually reduce bias in the hiring process, which I think is so cool.

Because I think so too.

She was on your show, right?

She was.

Yes, yes.

Yeah.

So basically she uses it to reduce some of the things that could cause bias.

So for example, if my resume goes in, you know, it says Jenny K.

Pollock and you can tell based off my name that I'm probably a female.

And that could bias somebody whether they know it or not.

And so they take, they'll redact names.

It'll actually do things to help match the candidates as well with the open recs in their pipeline.

And I think it's a really neat solution.

So being able to know that you're hiring pool is diverse and not knowing exactly what that diversity looks like makes it even better because you're not going to accidentally be biased.

You're going to be able to go through that candidate pipeline and go through that pool and find the right fit for the job, regardless of some of these things that sometimes get in the way.

And so I think it's really neat that she's using AI in that manner.

And definitely if hiring is one of your bottlenecks, if you're struggling to find diverse candidates, first of all, they're out there.

I have a community of 13,000 women in AI, but also check out Conversa and get it set up because there's a solution here that we didn't have before.

It's so cool.

It is so cool.

And I learned actually so much listening to that particular episode of your show because it helped me understand that the reason that, that you know, if you, if you work with a company that does the same thing, but without a particular filter around making sure it doesn't, it's not, it's not biased.

The, the, the data that it's, that most systems are, are following are inherently biased?

Yes, right.

That's the problem.

And so without, without even knowing it, you know, a Jenny versus a Carl, you know, might not get as many callbacks just.

And that's just part of what's in the data and the logarithms that they're using.

So, so it's really important to, when you're looking at different solutions to understand where they're getting their data and if they're doing anything with their, with their, I guess it's the LLM, right.

They're largely which model they're where, how they're sourcing that information and are they filtering for it.

So yeah, and with that Coco, I wanted to say have you ever put into one of the image generators, you know, meta AI or mid journey, and said like, can I get a picture of a CEO on stage at a tech conference.

Have you ever asked for that?

I haven't, but I can't imagine.

Right.

Let me tell you, it's not great.

It always returns a man and even if you ask for a woman, it's something sometimes returns a man.

So it's very upsetting.

And it's looking at all of this data that it's, you know, been fed and it's like, oh, it, it sees that there were, you know, more males at, you know, historic tech conferences.

Right.

So then that's what it spits out.

And so that's why we need the tuning, because there are female CEOs and we want more female CEOs.

So let's not, you know, let the biases in the data which reflect the biases in our society, by the way.

Let's not let that get in the way.

Exactly.

Yeah.

So Converse is a great example.

What else are you.

What else is another example of a company doing some cool, revolutionary things?

Yeah.

So in the edtech space, I've actually recently joined to serve as their chief Marketing officer.

There's a company called Dabble and it's run by two amazing founders who I actually met through the women in AI community.

But Siri and Madhu are these amazing technical women building this really cool product.

What they do is they are democratizing access to college counselors by using AI.

So instead of shelling out the big bucks to get, you know, one on one personalized counseling, they're doing it through an app.

So it's 24, 7 AI powered college and career counseling available to everyone.

And I think that this is really important because as you're planning the next stage of your career, what are you going to do after high school?

What are you going to study?

What programs are out there, you want the right fit for you and you need more than 10 minutes with your school guidance counselor.

That's not enough to really plan the foundation for what you're going to do.

So I just, I love that they're making that accessible to people and using this amazing AI AI layer to match the students to the programs, to the colleges, to the careers.

So it's a lot of fun and I think super important for people out there to be able to explore recommendations that are based on things that they like to do, not just, oh, this particular college looks good or whatnot.

It really is.

How do we find what you're excited about and how do you make a.

Career out of that?

And I think that's what's important.

I think that's so cool.

I have a 16 year old junior in high school.

She's got to use this.

It sounds amazing, right?

Yes.

And it's, and it's, it's very, it's, it's very accessible and available to anybody, so.

Exactly.

Yeah.

Well, you know what, we'd love her feedback.

So have her load and hopefully her and I can jump on a call and she can tell me, you know, what works and what's cool and if she likes the color and all of that would be so much fun.

She would love that.

She would love to do that.

She's totally into, you know, women entrepreneurs.

Imagine that.

Right?

Amazing.

I wonder where she gets that from.

No, I can't imagine.

Right.

I love that you are raising, you know, the next generation of entrepreneurs and that's just so amazing to see her, you know, have an interest like that at such a young age.

Yeah, no, I, I'm excited to introduce you to her.

She's.

She's great.

She's super.

Oh, fantastic.

So the other one I wanted to share is actually one for lead generation.

So if you're in the sales side of things, Involve AI by Sumaya Batnagar is amazing.

She's the CTO over there and what she does is she uses AI and she actually takes a look at your company.

So she matches these two together, what is your offering?

And then she looks at the leads that are out there and does the first pitch.

So she won't send the AI won't send you anything that doesn't have a response already.

So every lead you get from them is a warm lead.

I was going to use it for women and I, but we don't have a lead problem.

I have 110 women waiting to come on the show.

So when I get through them and if there's a lull, I'm really excited to try it out.

But it is pretty cool.

So imagine only having warm leads to follow for your sales team.

Like, wow, I, I was told, I don't know if you noticed, I was leaning forward.

Right.

Like, that's amazing.

So it's called Involve AI.

Is that right?

Yep.

Involve AI.

Okay, we're gonna all go check that out.

I know.

As soon as soon as we get off the call, I'll be checking them out.

So conversa dabble and Involve AI all doing some really cool things to give us perspective on what's happening in AI.

So I know that your superpower is driving global monetization strategies.

Right.

It's one thing to have tools that are cool.

It's another thing to make money from them.

Don't I know it?

Don't we all know it?

Could you walk us through a strategy you've implemented that has boosted revenue for a tech company?

Yeah, so a while back I was at a company called MVU or IMVU and they had a VIP program.

So think of it.

It's online 3D social media app.

And for the VIP program, you know, you got a certain amount of credits and you got to have access to special features and things like that.

But it was only on desktop and it was at only one price point.

So what I did was actually tier the program and bring it to mobile.

So there are three price points instead of just one.

And unlocked a whole new audience of mobile users.

And we were able to achieve the revenue goal for the entire year two months early.

Yeah.

And oh my goodness, this came from a bunch of user research.

And when you're doing anything in the product led growth space, you want to get feedback from your users.

And when they ask for things like, hey, I can't afford the $10 a month, it's too much this month for me.

Okay, great, we'll make a five dollar price point.

I heard you, I understand.

Let's do something that works.

And so what we were able to do was offer smaller set of features at a lower price point, offer the normal set of features at the $10 price point, and then we made an additional tier at $20 that was able to offer above and beyond.

And by doing that, it was just amazing because the users had asked for it, then we delivered it, and that's how we were able to find that success.

So I always say, no matter what you're working on, if you add value to your end users, they will gladly hand over their hard earned dollars because you're adding value to their experience.

And so you can't do any sort of monetization without user research and without talking to your users.

So how I, so maybe just I'd love to hear what are your favorite ways of researching and outreaching and getting feedback from users?

Users.

So it depends on the company and depends on what you're trying to do.

But I love to do qualitative and quantitative and that typically looks like a survey and user interviews, actually getting on a call and asking your users.

Most of the time I like to do the survey first and if there's anything that seems off or not what I anticipated, that's what I want to talk to the user about.

I'm like, oh, I didn't understand that piece or I don't get that.

And that's where I want to craft the user interview to actually get on a call and go through it.

And if you are in the process of developing something new and you've already done that user research and you have a proof of concept or a wireframe, guess what?

Get on the call again, talk to your users and say, hey, is this what you were talking about?

Does this meet your needs?

And doing that throughout the whole process, by the time you get to launch, that's going to be super helpful because then your users are went on this journey with you and they're excited for the thing you're delivering instead of, oh, hey, I thought about this and made it and I thought you'd like it and is it good?

You know, that happens so, so often in the startup world.

Right, right, right.

Yeah, yeah.

So just talking to them and, you know, if you have a product for us, we were lucky because it was a social app.

And so I could just log in, whether it was with my staff account or with an alt account, and I could talk in the chat rooms to the users as well, which I think is really useful.

So sometimes that's not possible, depending on your feature.

But if you can go through the experience.

Right, and talk to them, and if you can't go through the experience of your app or your service anyways and see how it works.

Right.

Even if you're B2B, try selling it to yourself.

Try going through the integrations and the setup process and see what it's like as a user to actually use your product.

And that will uncover so many insights that can then lead to revenue generation.

I love that.

You know, and there's.

It seems obvious, but so often we don't do that.

Right?

Yeah, we do it from, from the, from the perspective of the company, from the creator of the product, rather than as the customer.

Yes, exactly.

Right.

And so when you miss that step, boy, but when you do it, you're like, you know, you call up and pretend to be on customer service, you know, call in for a problem and you discover like, wait a minute, I.

Was on hold for 10 minutes, you know, that's too long, or whatever the case may be, you absolutely want to go through it as a user.

And one of my hot tips is whenever you have a new hire, they don't have the company glasses on yet.

They're not sucked in.

And so that's a really good time to say, hey, can you do an audit of, you know, our product and let them Go through and do a SWOT analysis and actually show the strengths, weaknesses, opportunities, and threats that are there.

Because when you're working on it every day, sometimes you're too close.

Totally.

Yeah.

And I noticed that on your website that.

Jenny K.

Pollock.com Apps or something.

Well, on your website, oh, app resources, you have like a quick swat that you could hand over to a member of your team and say, go through the product.

Right.

Like a user and, and write down what you, whatever you come up with.

Right.

So right there on your website, you have that.

Exactly.

And I, you know, I want to make it easy for you, especially for our founders out there, because I know you're busy and I know it's hard.

And so any of the tools that I use, I try and publish, whether it is, you know, app resources, tools, or whether it's tools for women in the field, you know, I think it's so, so important that we help each other.

And so I have a lot of free resources on my website.

Come check it out, and hopefully it's helpful.

That's awesome.

Well, tell us, tell us one last thing, like, what is one last pearl of wisdom for our founders who are seeking to scale their companies to 20 million and beyond.

What would you recommend from your wealth of experience?

Yeah.

So when you're looking to really level up your monetization, and I know we've been talking about listening to your users, you have to still do that.

Like, I still stand by that.

But I also want to say you are the expert.

You are the founder of your company for a reason.

So, you know, take all of the things that you're hearing from external parties with a grain of salt.

It doesn't have to, you know, you don't have to go to every whim, wait for a few indicators.

You know, if your users are asking for one thing and you have a certain, you know, critical mass, or if you hear from multiple investors that they want something, or if you notice on your app review store you're seeing a ton of feedback about something specific, then make that change.

But at the end of the day, you are the founder, you are the expert.

It is your company.

And sometimes you innately, innately know what to do.

And so you're going to get all these signals as you're scaling and as you scale, I feel like you get more and more signals, like, as you get bigger and as you find more success.

So you're going to have a lot of stuff incoming and having a really, you know, clear vision and clear focus is important.

So Listen to what's out there, but you don't have to execute on all of the feedback that you're getting.

Great advice.

And yeah, I would say that's one of the, the spots of a great founder and leader.

Right.

Is, is like being able to take feedback and.

But still, the end of the day, you got to be willing to make decisions and listen to your gut.

Yeah, absolutely.

And I think that's the fun thing about being in that position as well.

Right.

Like you get to surround yourself with leaders and experts, experts and advisors.

And at the end of the day, you get to decide.

So listen to the inputs, but also listen to what's inside of you.

Exactly.

I love that.

So I am sure everybody's wondering how on earth they can participate with you.

You do, you do a lot of different things.

You've done a lot of app work helping, helping different companies build and create apps.

You're.

You just mentioned for Dabble you're a chief marketing officer.

How could you know?

Tell us how you work with companies, boards, advisors kind of thing and then tell us kind of how you would invite someone listening to get in touch with you.

Absolutely.

So I work in a couple different ways.

I'm serving as the founder, of course, of Women in AI and then I also serve as a fractional chief marketing officer for companies.

I'm really values aligned and looking to support female founders who have software products.

Harvard is really hard and not my area of expertise.

I did it once.

But if you have a software product and you'd help marketing, please reach out.

I would love to chat about how I can help.

The other thing that I'm working on that I haven't announced yet, but I'm going to be doing some sort of female founder cohort to help drive visibility and help them share their voice and level up and really build together.

I did a great job building the stuff at Women in AI and Scaling and now I'm going to be focusing on building, you know, my brand and Dabble's brand.

And I want to invite a cohort of women to build their personal brands and their company brands together.

So stay tuned.

There'll be more information likely in early Q1, but I think that'll be a really fun way to connect and to support each other and to learn together.

And then lastly, for women in AI, we are super, super active on LinkedIn.

Follow us there.

Every single Monday we feature a new AI leader.

On Tuesdays we typically try and release a podcast and then on Saturdays we have something called AI Social Saturday and It's hosted by a community member, one personal question and two AI questions.

So it's a ton of fun.

You're invited.

I'm normally like in my pajamas watching House Hunters and responding to everybody drinking my coffee on Saturday morning.

So definitely join us and please go out there and play with I pick a new tool today and try it out.

Yeah, I love that.

So.

And you also do.

One of the things I love is the Friday ford.

Oh yeah, that's on my personal account.

Friday for to follow and I highlight leaders from the different pillars of places I'm interested in.

So I do a lot of work with helping women get on board and think about board service.

And I, I serve on the committee to help plan get on Board week with how women lead.

And so I highlight a board leader every week, mobile leader and an AI leader and they switch a little bit.

I've been doing a lot of female investing, female investors as well, so.

But I kind of pick four topics and highlight different folks in those spaces.

So if you're looking to give your LinkedIn feed a glow up, just check out my Friday for to follow and they'll be four amazing leaders that you should follow every week.

So there's just a lot of fun stuff that we do and you're invited to participate in all of it.

I love it.

You know, and this, I'm sure everybody can understand why I've just fallen in love with Jenny because it's so, it's so fun and I, I.

This is the first time hearing about your visibility cohort that you're working on, but it makes perfect sense.

Sense.

You have, you have this remarkable brand.

You, you are you being the brand that is so incredibly generous and authentic and you got chops too.

So you're like, you've got the brilliance, you know, you've got the brilliance, you've got the kindness, you got the generosity which you know is got to be part of the formula.

Right.

For creating visibility.

Right.

People love you because of who you are and you provide never ending value.

So like, it's true, it's true.

It's really, really true.

And then, and then you go on to LinkedIn and you're, you're also, you're really connecting to the people that you're on LinkedIn with.

You make every single person you connect with feel as though they're seen and they're heard and that, that I think goes such a long way.

Well, thank you, Coco.

And that is so true.

I feel like there's this need for being authentic Whether it is in business or on LinkedIn or even on a podcast like this.

Because when you show up and when you share your voice and when you can be authentic, that's really where change happens.

And I'm just so in awe of all the work you're doing to help create that space for women to be able to do that.

And so thank you for elevating the voices of women and really being a force for good out there.

Coco, I really appreciate all of your work.

Thank you, Jenny.

We're in the mutual admiration society over here.

We are.

It's in more of that.

We need more of that.

So thank you for being here today.

Jenny, thank you for joining us on the Wisdom of Wisdom of Women Show.

Thank you for illuminating the path to unlocking opportunities for growth and prosperity for women led enterprises.

We value your experience, we value your wisdom.

And for those listening today, if you enjoyed our time together, please be sure to follow, like or share the Wisdom of Women show on whatever your favorite listening or viewing platform is.

And if you would like to infuse more of your wisdom into your business, please take the growth readiness quiz at a Course for Good Biz quiz and you will uncover where insight is most needed for you in your company.

So the world is made better by women led business.

So let's all go make the world a better place.

Thank you Jenny for being here.

Cheers.

Thank you, Coco.