Ever found yourself scrutinizing the unpronounceable labels in your medicine cabinet, thinking that there must be a natural alternative? You strive for holistic solutions in every corner of your home, so why should your medicine cabinet be any different? You're not alone. In fact, this exact conundrum birthed Hilma (a staple I never leave home without!). Today, I have the privilege to chat with Lily Galef, one of the trailblazing co-founders and Chief Brand Officer of Hilma, a company that creates natural alternatives to over-the-counter products.

With her roots in strategic brand marketing from iconic brands like Vogue and Refinery29, Lily has passionately led Hilma on a mission to truly embody "all natural." Dive deep with us into Hilma's world, from meeting up in pharmacy aisles with co-founders Nina and Hillary, meticulously reading ingredient lists to proudly showcasing a commitment to research so rigorous, it's resulted in a 94% relief rate for their heartburn and digestion relief product alone.

We dive deep into when and why we should opt for natural ingredients versus over-the-counter medications, what types of ingredients to look out for in our supplements and what ingredients are in the ‘no list’ and what all-natural actually means. So if you’ve got a medicine cabinet full of over-the-counter bottles or simply looking to learn a little bit more about what natural remedies actually are, you won't want to miss this insightful conversation.

Head to the Show Notes: https://mindin-my-wellness.captivate.fm/episode13

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