Two Fashionistas Talking - SNOCKS and the Road to Marketplace Success, In this episode, Valerie takes the mic solo - joined by Laura Maria Schmidt, Lead Marketplaces at SNOCKS Group. Laura shares how SNOCKS evolved from a pure Amazon seller into a profitable multi-marketplace setup spanning 26 countries. Her key takeaways: Marketplace isn’t a side job, a dedicated marketplace team is essential. Radical KPI transparency for everyone in the company enables profit-first decisions. And successful internationalization requires systematic testing and learning in new markets. Laura’s insights are refreshingly candid - whether it’s about exiting eBay, integrating the period underwear brand Femtes, or sharing SNOCKS’ biggest failure on bol.
Note from the sponsor Kaufland:
If you also want to internationalize and are looking for a partner in Europe, Kaufland Global Marketplace is the right choice for you. With just one registration and a central account, you can sell on up to seven Kaufland marketplaces simultaneously: in Germany, Slovakia, Czechia, Poland, Austria, and, since this year, also in France and Italy. This gives you access to up to 139 million potential online customers. Kaufland also has a special treat for newcomers: anyone who registers as a new seller by January 31, 2026, will save one month's basic fee - for each country presence! Ideally, this means no basic fee for seven months! Use the promotion code X7DEAL-MPUNI and register right here now!
Note from the sponsor base
Think Amazon dominates everywhere? Think again! E.g. in Poland, shoppers spend six times more time on Allegro than on Amazon and Kaufland Global Marketplace ranks higher in user engagement. If you want to understand why Central and Eastern Europe plays by its own marketplace rules, don’t miss our next free online webinar: “Cracking the CEE Code - Marketplace Strategies for Central & Eastern Europe.” Join Ingrid on November 18th at 11 AM CET for a strategic, yet hands-on session with Timo Gerken, Managing Director DACH at Base (former baselinker). Save your seat and register right here now! https://zoom.us/webinar/register/8617538153683/WN_X14-bg1HTQOQbfMZSWNJ5w
After the Go live, we, yeah, we didn't really check what's going on on the marketplaces.
Speaker A:We were live, so we reached our goal.
Speaker A:Yeah.
Speaker A:And then a few weeks later, we got an email.
Speaker A:You are now offline on Bull Belgium.
Speaker B:Let's Talk Marketplace, the Marketplace podcast with Ingrid Lommer and Van Rie Dichtel.
Speaker B:Hello everyone and welcome to let's Talk Marketplace.
Speaker B:Today it's just me, Ingrid is on holiday.
Speaker B:So, yeah, my name is Valerie and I'm your podcast host of the day.
Speaker B:I'm really looking forward to it.
Speaker B:We're talking about the European B2C marketplace business as always.
Speaker B:And today it's not just me alone on the mic because my dear co host Engid is on holiday.
Speaker B:But I brought you today a guest and she is very passionate about the Marketplace business as well as in the fashion industry.
Speaker B:And that's quite a match because I have also my background in there.
Speaker B:And actually we are both also much, much deep into the fashion marketplace business, especially for underwear and socks.
Speaker B:And yeah, I can promise you that will be a great deep dive because, yeah, this brand is well known for their openness and honesty in sharing insights.
Speaker B:So welcome today, Laura Maria Schmidt, team lead marketplace at the German D2C fashion brand Snox.
Speaker B:Great to have you here, Laura.
Speaker A:Yeah, hey, thank you.
Speaker B:Yeah, I'm really happy that you could manage to join our show so quickly.
Speaker B:So just three weeks ago, not even we met at the markerplace Universe Connect event with Bol in Munich and again on the Newcome Summit where you were also on stage with Bol and Train Bite.
Speaker B:And then I just ask you like, hey, Laura, can you also imagine to go on our podcast show?
Speaker B:And here we are now.
Speaker B:I'm really happy to have you here.
Speaker B:And to our international listeners, if you don't know Snox already, snox is a D2C fashion brand from and well known in the German e commerce industry because they are.
Speaker B:Yeah, your founder actually is also very open in sharing insights, details about how the business is running.
Speaker B:And yeah, I would say let's keep it that for now.
Speaker B:More on Snox later.
Speaker B:But first I would say let's introduce you a little bit more in detail, Laura.
Speaker B:So you get our three usual questions.
Speaker B:So first of all, it's about you.
Speaker B:Who are you?
Speaker A:Valer.
Speaker B:Yes.
Speaker A:Hi everyone.
Speaker A:Also from my side, I'm first of all very happy and very excited to be here with you, Valerie, today.
Speaker A:Yeah, as you mentioned already, I'm Laura Schmidt.
Speaker A:I'm lead marketplaces at the Snox Group.
Speaker A:I've been working for the company for a little more than three years now.
Speaker A:Before that I used to work for an integrator and before that I was with about you.
Speaker A:So quite a while in the marketplace business already.
Speaker B:That's super interesting.
Speaker B:And what would you say?
Speaker B:What do you do best in the marketplace business?
Speaker A:I think my strength is that I understand the entire business.
Speaker A:I'm going to tell you later a little more about that.
Speaker A:Every marketplace has its quirks and challenges.
Speaker A:I think my strength is that I have the complete overview and I like to dive deeper into the special challenges and especially with the marketplaces as partners.
Speaker B:Yeah, I totally agree on that.
Speaker B:And I think it's always super interesting and helpful if you have like the different point of use.
Speaker B:Right.
Speaker B:If you work for Marketplace, for middleware, for brand, and then you can put together all the different angles to your experience and grow with it.
Speaker B:So come to our lovely question about like the fun fact about you.
Speaker A:I love ears.
Speaker B:What?
Speaker B:You love ears?
Speaker B:Ears.
Speaker A:Whenever.
Speaker A:Whenever I'm, I'm tired or nervous, I'm always playing with my ear loops.
Speaker A:It's not possible right now because I'm wearing headphones.
Speaker A:But yeah, usually I love ears.
Speaker A:It calms me down every time.
Speaker B:Okay, that's an interesting one.
Speaker B:Okay.
Speaker B:And thanks for sharing.
Speaker B:Now a word on Snox.
Speaker B:Maybe you want to share more about who are you, what do you sell and what's your deal with Snox?
Speaker B:And maybe also Snox Group, because you mentioned you work for Snox Group.
Speaker B:But there is a group and a brand, right?
Speaker A:Yes, right.
Speaker A:Yeah, you said it in the beginning.
Speaker A:German.
Speaker A:Snox is a German based D2C fashion brand.
Speaker A:We are best known for our, yeah, let's say daily essentials such as like underwear for him and her socks, lounge and sportswear.
Speaker A:But yeah, you teased it a little.
Speaker A:Snox.
Speaker A:It's not Snox anymore.
Speaker A:It's the Snox Group with three different brands.
Speaker A:Yeah.
Speaker A:Snox oceans apart for yoga and Pilates clothes and femtes for period panties.
Speaker B:Okay, great.
Speaker B:And I would say more on the history of Snox.
Speaker B:We will hear later.
Speaker B:And yeah, great to know who you are and who Snox is.
Speaker B:And I'm really looking forward to unpacking your marketplace strategy because that's.
Speaker B:It's about today after a short advertising break in which I would like to tell you more about Kaufland Global Marketplace, who has a special offer for you.
Speaker B:If you also want to internationalize and are looking for A partner in Europe or Kaufland Global Marketplace is the right choice for you.
Speaker B:With just one registration and a central account, you can sell on up to seven Kaufland marketplaces simultaneously in Germany, Slovakia, Czechia, Poland, Austria and since this year also in France and Italy.
Speaker B:This gives you access to up to 139 million potential online customers.
Speaker B:To make cross border trade easier for you, Kaufland supports its seller with various tools and services.
Speaker B:For example automaton, translation of product data and legal text transfer of your inventory from one sales channel to another in just three steps, payment processing and first level customer support.
Speaker B:Cal Fund also has a special treat for newcomers.
Speaker B: ,: Speaker B:Ideally this means no basic fee for seven months, so go for it.
Speaker B:And you can find a promotional code and registration link in the show notes.
Speaker B:So Laura, let's now talk about Snox and your marketplace business.
Speaker B:Actually I remember when I was a vendor manager at Amazon almost or like more than 10 years ago already, but I was the vendor manager who bought, who was responsible for the underwear and a daily basics business I would say, and kids fashion as well.
Speaker B:And back then there were like the usual brands there and I remember when Snox came up and like the underwear industry in Germany were like oh, there's like this new brand and they are so fast.
Speaker B:And everyone like tried to get more insights about Snox and saw also how fast you were growing.
Speaker B:And I also also saw this from the Amazon point of view and I was like okay, there's like this new brand with essential products which are like already there.
Speaker B:But you made such a good job as a Amazon seller back then and still.
Speaker B:But it was really like the brands were like who's that?
Speaker B:And why they are so fast and why they are so well selling.
Speaker B:And still I think that's the case for the underwear industry.
Speaker B:So that's how I remember the start of Snox.
Speaker B:Maybe you want to tell us a bit more about your origin and how you started.
Speaker A:Yeah, absolutely.
Speaker A:Yeah.
Speaker A: zon brand as a seller side in: Speaker A:Back then it was just the easiest way to test if people even like wanted the first product.
Speaker A:Our invisible socks.
Speaker A:Still one of our most popular products by the way.
Speaker A:You know, like Amazon offered low cost, tons of data, low barriers and yeah, also a quick customer base.
Speaker A:Right.
Speaker A:So pretty quickly after launching, the founders started seeing some success with a brand with a product.
Speaker A:So a few years later the first, yeah, our online shop, like the Snox online shop was launched.
Speaker A:But at the same time they saw that Amazon was still working really well for them.
Speaker A:So they expanded to back then auto and ebay, our first two marketplaces next to Amazon.
Speaker A:Yeah, so summarize.
Speaker A:Like the two founders back then saw the potential of marketplaces as actually working sales channels.
Speaker A:Additionally they had this really strong testing mentality and that's what something, that's something that still holds true today for us as the company trying new paths and not being afraid to fail.
Speaker A:But because at the end of the day it's all about learnings.
Speaker A:And that's how it was with marketplaces back then.
Speaker A:And another point of course was that with just the shop and Amazon they realized they were super dependent on these third party controlled platforms.
Speaker A:Like every algorithm update or policy change could impact the entire business overnight.
Speaker A:Right.
Speaker A:So as of today we grew to 10 different marketplaces across 26 countries.
Speaker A:So that's quite a lot.
Speaker A:Some marketplaces, I mean, yeah, sure shut down over time and others just didn't make sense anymore for us during the time.
Speaker A:And yeah, we're still growing.
Speaker B:Yeah, that's quite interesting because you also mentioned then you started with after Amazon with ebay and Otto and I actually did a photograph of your overview of the marketplaces you showed on the Newcome Summit and there was no ebay on it.
Speaker B:So is this one where you said like, okay, maybe that's not really relevant for us anymore.
Speaker A:Yeah, so it was quite strong in the beginning, but then the revenues were like decreasing all the time and our account to be really honest, was too buggy and we restarted a few times but it didn't make any sense for us.
Speaker A:So that was one of the few marketplaces we decided to cut actually from our side.
Speaker B:Okay, I will ask you later about like facts and figures, when and how do you cite this?
Speaker B:But let's first come to other questions.
Speaker B:What would you say are the main challenges you faced when expanding from Amazon Germany to other marketplaces like Zalando?
Speaker B:About you, Bruininger and so many others?
Speaker B:Because you mentioned you are selling on 10 marketplaces.
Speaker A:Yeah, well as I said in the introduction, each marketplace has its own rules, right?
Speaker A:So Amazon for example is super data and keyword driven Solando.
Speaker A:And about you on the other hand are much, much more about curation, visuals and brand fit.
Speaker A:While on Amazon you can build and manage a PPC set up manually, like right down to the smallest detail.
Speaker A:Most marketplaces don't even have the PPC option.
Speaker A:They just have retail media that focuses on branding.
Speaker A:Zalando for example does have ppc but you basically just select your articles and pick a budget for a certain period on about you.
Speaker A:In Breuninger you can at least set a cpc.
Speaker A:And Otto just recently launched keyword targeting which opens up completely new possibilities for us.
Speaker A:Other examples are communication and participating in deal campaigns.
Speaker A:Every single marketplace has its own process.
Speaker A:It ranges from simply adjusting the prices via the interface to having confirm your participation in an exc sheet or even doing it through product data mapping.
Speaker A:That's my least favorite.
Speaker A:So talk, talk, talk.
Speaker A:What I'm trying to say is every marketplace works differently and it's just super hard but at the same time super important to keep an an overall overview and stay on the ball like like really everywhere.
Speaker A:And that's why I always keep saying like marketplace business is not just a sidekick.
Speaker A:Like you have to really commit to this strategy.
Speaker B:Yeah, definitely.
Speaker B:So I mean basically based on your answers Laura, I can already see that you are quite deep into the marketing and retail media game.
Speaker B:What is actually your marketplace setup in total?
Speaker B:So what is like how do you upload?
Speaker B:Like what is your middleware?
Speaker B:Integrator.
Speaker B:How do you do logistics?
Speaker A:Yeah so integrator wise we work together with Tradebyte because for us Tradebot is the best solution for our needs basically.
Speaker A:Yeah, we have on our side we have a manual Google sheet filling with all the product data, sending it to trade byte and the mapping is done there.
Speaker A:Yeah, that works quite well for us but we're still working on a PIM system solution for us.
Speaker A: But: Speaker A:Can't wait to be honest.
Speaker B:Yeah.
Speaker A:And logistics wise we have a logistic company working for us, it's called Giottis, one of the biggest players in the field and they do everything for us, all the send outs in every country.
Speaker B:So you're not using any FBA ZFS marketplace solutions?
Speaker A:Well yeah we do, yeah we for Amazon and Zalando.
Speaker A:And about you we.
Speaker A:Yeah we use the hybrid model I would call it.
Speaker A:So some like first is fba.
Speaker A:FBA and zfs like the marketplace fulfillment solutions and all these.
Speaker A:Yeah like the marketplace strategy is backed up with our D2C shipment via Geotes.
Speaker B:Yeah that's, that's a good, a good thing.
Speaker B:Okay.
Speaker B:Yeah.
Speaker B:Can you walk us a little bit through Snox Journey into the international markets because you started in Germany, right?
Speaker B:You told us that you are already selling in 26 different countries.
Speaker B:Where did you start and where are you right Now.
Speaker A:Yeah.
Speaker A:So we started off the easy step which was the Amazon Penny Penny program.
Speaker B:Yes.
Speaker A:Yeah.
Speaker A:That gave us the direct access to France, Italy, Spain and stuff.
Speaker A:From there we basically did the same thing with Zalando and about you via ZFS and fbame.
Speaker A:At the same time we expanded our shop into the Dach region.
Speaker A:Then came the Benelux countries and so on.
Speaker A:We are live in eight different countries right now with our shop only and having this set up.
Speaker A:We've seen great success in.
Speaker A:In Switzerland for example, with Zalando or the Netherlands.
Speaker A:Yeah, and Netherlands with our shop.
Speaker A:And then we started looking at the local players like Ball in the Netherlands or even like you said, Galaxos in Switzerland.
Speaker A:So we always come from our best known marketplaces, Orlando.
Speaker A:About you Amazon and Internationalize afterwards when we've seen great success in those specific.
Speaker B:Countries, you test the markets with something which is already there and easier to expand to.
Speaker B:Right.
Speaker B:And then you realize, okay, this country is pretty strong for us.
Speaker B:And then you looking for the local heroes there and go there, right?
Speaker A:Yeah, absolutely.
Speaker A:And platforms like Amazon, Solando and about you made that step like super easy for us.
Speaker A:But now with our own shop and by bringing in like local players as galaxies or bull, we are really testing new waters.
Speaker A:And here comes our testing strategy again.
Speaker A:Yeah, yeah.
Speaker B:Okay.
Speaker B:So what would you say like despite of like this, testing markets and and then growing to the local heroes, how are you selecting new marketplaces or new countries?
Speaker B:You say like, okay, where do we go next?
Speaker B:What is like, Is it like the marketplace size, audience fit, specific features?
Speaker B:What are you looking for?
Speaker B:What is your criteria?
Speaker A:Interesting question because I think it's a very big one for most of the brands, but are actually not too heady about that.
Speaker A:Of course we look at the size of the marketplaces, the target audience.
Speaker A:Do our products fit into their assortment?
Speaker A:Are we in the same ballpark, like price wise, for example?
Speaker A:Those are actually the core questions we ask ourselves.
Speaker A:But from there we kind of follow the strategy.
Speaker A:As long as it's somehow profitable.
Speaker A:We want to have the widest possible reach, just be present everywhere and capture as many people as we can.
Speaker A:In other words, for the marketplace language, low cost customer acquisition.
Speaker A:We are very profitable on the marketplace.
Speaker A:So it's super easy to reach new audience.
Speaker A:But it's also about creating synergies.
Speaker A:For example, if you see that influencer marketing is really working well for our shop in the Netherlands, we support the shop with our platform presence.
Speaker B:Okay.
Speaker B:That's quite a good mix actually.
Speaker B:So yeah, I would say let's continue our conversation after another short break in just a quick word on our partner and sponsor base.
Speaker B:Do you think Amazon dominates everywhere?
Speaker B:Think again.
Speaker B:In Poland, shoppers spend six times more time on Allegro than on Amazon and even Cowfand Global Market Marketplace ranks higher in user engagement.
Speaker B:If you want to understand why Central and Eastern Europe plays by its own marketplace rules, don't miss our next free online webinar Cracking the Central Eastern European Marketplace Strategy for Central and Eastern Europe.
Speaker B:So Join Ingrid on November 18th at 11am CET for a strategic yet hands on session with Timo Garten, Managing Director Dach at Base, former known as Baselinker.
Speaker B:We'll explore what makes platforms like Allegro, Emag and Heureka unique and how Western brands can successfully expand across Poland, Romania, Czech Republic and beyond.
Speaker B:And you will learn how to manage pricing, logistics and customer service across borders and which tools help you go live and scale fast.
Speaker B:So if you are ready to expand eastwards and tap into Europe's fastest growing marketplace region, this webinar is for you.
Speaker B:Save your seat now on the marketplace -universe.com events webinars and yeah, see you in the webinar.
Speaker B:We will also put you the link to register in the show Notes.
Speaker B:So Lara, let's follow up with our questions.
Speaker B:You already said like, okay, we want to have like lowest cost possible and expand to many people as possible.
Speaker B:How do you evaluate the return on investment from the marketplaces you're currently on?
Speaker B:Are there specific metrics that drive your decisions to stay or leave a platform?
Speaker B:And yeah, how do you decide it?
Speaker A:Yeah, it's all about profitability.
Speaker A:We always manage based on CM3 like contribution margin 3 on platform level of course we also have revenue targets but profitability is always top priority.
Speaker A:What is really important to mention here at Snox Group, everyone on the team can access our sales reporting.
Speaker A:So it's basically our contribution margin calculation and we've broken it down for every single platform and that gives everyone the transparency into relevant numbers.
Speaker A:Right.
Speaker A:So when we talk specifically about, yeah let's say advertising, we essentially have an open budget.
Speaker A:We just have the target marketing ratio which we can always monitor in the sales reporting.
Speaker A:And for us this is the key to running a strong marketplace business.
Speaker A:So in my opinion fixed budgets just leave a lot of potential on the table.
Speaker A:And regarding the question if we keep going with the marketplace or not, it's also the profitability question.
Speaker A:If we are not profitable all over, we say okay, it's done.
Speaker A:So it doesn't make any sense, but it was just a few times the case since I'm with.
Speaker A:With snobs at least.
Speaker B:Okay.
Speaker B:I mean that's quite interesting.
Speaker B:If I have a look on like former brands I consulted or even the brands I worked for.
Speaker B:Having really a dashboard where you can see in life how your contribution margins are and everyone has access to it is really not standard by far.
Speaker B:Not I would wish it would be.
Speaker B:How are you doing it?
Speaker B:I mean like just praxis wise.
Speaker A:We have a fantastic data team taking care of it if it's possible.
Speaker A:We have all the RPs from the marketplace dashboards collecting all the data and for especially marketing.
Speaker A:And all the other numbers come from tradepad.
Speaker B:Okay.
Speaker B:So yeah.
Speaker B:So yeah.
Speaker B:So you do it literally mostly by yourself with your data team, right?
Speaker B:Yeah.
Speaker A:Yeah.
Speaker B:Okay.
Speaker B:You are selling like.
Speaker B:And now I mention all the 10 marketplaces because I wrote it down and correct me if I'm wrong, you're selling at Amazon.
Speaker B:Zalando.
Speaker B:Otto Breuninger about you, Limango, Galaxos, Descartlaunch, Borchek, Outlet City, Metzingen and Ball.
Speaker B:Right.
Speaker B:Did I forget anyone?
Speaker A:No, I think that's it.
Speaker B:Okay, so what would you say are the key lessons you have learned from selling on marketplaces versus for example Zalando and Amazon, who are already quite mature I would say compared to Galaxy's Decathlon, Buhl or Limango, which are.
Speaker B:Yeah.
Speaker A:Different.
Speaker A:So Amazon really taught us speed and data discipline which we can now apply really well to Auto and Bool.
Speaker A:It's a constant optimization game.
Speaker A:Numbers, numbers, numbers, Salando and about.
Speaker A:You didn't start off quite as performance driven, but they're definitely heading more and more in that direction.
Speaker A:They're implementing more PPC options and yeah, with not only branding as a focus, but Also with performance KPIs with the smaller marketplaces like Alexis or Limango, we learned like the general rule, one fits one, size fits all doesn't work.
Speaker A:You really have to know the specific quirks of each marketplace and adapt to them.
Speaker A:Only knowing about them doesn't help.
Speaker A:You have to really adapt to them.
Speaker A:And there's a thumb rule in my world, the less control the seller has himself, the more you have to stick to the marketplace rules.
Speaker A:So for example, on Amazon there are no strict rules regarding content, so try whatever is possible.
Speaker A:But there are really strong rules on or strict rules on Zalando or about you.
Speaker A:So you really have to follow what the marketplace is giving to you.
Speaker B:So your team.
Speaker B:Laura, you are head of marketplaces and I know from our previous talks that Amazon is a separate team.
Speaker B:But I would also count it all behind marketplace business.
Speaker B:How many people are working for Snobs, like focusing on marketplace business?
Speaker A:We have eight and a half FTE working for the entire marketplace team.
Speaker A:Two and a half of them, me included.
Speaker A:Are all marketplaces besides Amazon.
Speaker B:Okay, and how is your share in the marketplace business, including Amazon for total Snox, Are you allowed to share this at us, with us?
Speaker B:I know I didn't put it in the questions up front.
Speaker A:Yeah, no, no, no worries.
Speaker A: Last year's data, so: Speaker B:Yeah, and that's a lot.
Speaker B:I mean, yeah, that's.
Speaker B:And that's also why I think your example is so amazing, because you really put effort in this marketplace business and you know, you cannot handle this.
Speaker B:Like, like, oh yeah, there's one person and they do it on the side, which so many brands are doing it.
Speaker B:And, and then they are like, yeah, we have like one or two people and we, we love to be like Snox.
Speaker B:And then I'm like, yeah, but you need to have a good base.
Speaker B:Right.
Speaker B:And a good team to really get this growth and this always changing topics right in place.
Speaker B:Right.
Speaker B:For it.
Speaker B:It's not like you set it up once and then it's done.
Speaker B:Marketplace business is so, so versatile and so much changing.
Speaker B:So you really need to.
Speaker B:Yeah.
Speaker B:Stay on the edge and.
Speaker B:Yeah.
Speaker B:Be on time and.
Speaker B:Yeah, yeah.
Speaker B:So, next question.
Speaker B:So Snox is actually expanding across multiple European markets.
Speaker B:What have been your biggest hurdles regarding logistics?
Speaker B:Customer support, localization of marketing efforts.
Speaker B:Maybe you want to share a story with us?
Speaker A:Yeah, well, when we talk about expanding through Zalando about you, it's super easy.
Speaker A:That's because you don't really have to create any special content.
Speaker A:Solando takes care of the customer service and logistics mostly run through zfs.
Speaker A:But as I said, we also serve some countries with our own D2C shipping.
Speaker A:And that's where it sometimes gets critical.
Speaker A:With Zalando, for instance, it's not because our warehouse isn't fast enough.
Speaker A:I mean, orders go out like same day most of the time, but it's because of the last mile.
Speaker A:Carriers in those countries aren't quick enough.
Speaker A:And Zalando punishes that with low visibility because we are responsible for the contracts with those carriers.
Speaker A:So this is quite tough.
Speaker A:Beyond that, with bo, for example, we had the challenge of not just like translating our content, but actually have it localized and adapted for the platform.
Speaker A:You mentioned customer service.
Speaker A:I think that isn't a major challenge for us, to be honest, because the rules and the SLAs are quite similar to our local platforms, I would say.
Speaker A:And regarding language, English is as the main language is fine for now and if it's not anymore, there's ChatGPT.
Speaker B:Yeah, that's completely true.
Speaker B:I remember we have actually the marketplace leader circle where we put together some brands from the fashion and sports industry into a closet closed circle where we share insights.
Speaker B:And we had also the logistical part recently.
Speaker B:And there also we found out that many, many brands, like big fashion brands have the issue with Zalando Austria.
Speaker B:And also the SLA is there because of the Austrian post who are not matching.
Speaker B:And then we, we talked about it.
Speaker B:There are like 6, 16 different brands in this group.
Speaker B:And so many said like, yeah, we just have this problem in Austria.
Speaker B:And then we were like, then I realized that's so important to share insights like this because sometimes you think like, yeah, for us it's, we are the only ones.
Speaker B:And then you realize, well, that's, that's seems to be a major problem.
Speaker B:It's not, not just us, there are also the other brands having similar issues.
Speaker B:But yeah, in your daily business, this is maybe just, just a part of like this big picture and you don't realize.
Speaker B:Okay, yeah, the other ones have this too.
Speaker B:Yeah.
Speaker B:And speaking about others, you also mentioned you are named now the Snox Group because you acquired in November last year Oceans Apart, the Yoga brand and Femtis as well.
Speaker B:And you integrated them also somehow in your marketplace business.
Speaker B:How have you done it to integrate them and what did you change or adapt integrating those two brands?
Speaker A:Yeah, so for Ocean Support, the first thing we did was we cut the entire integrator and technical setup they came to us with.
Speaker A:Not because it was like not working or we were not satisfied.
Speaker A:No, that was not the point.
Speaker A:The point was that we wanted, yeah, a similar setup to Snox because as one team responsible for all three brands, the setup, like the technical setup has to be lean.
Speaker A:Right.
Speaker A:So we cut the entire setup and integrated Ocean Support with Trade Point.
Speaker A:And yeah, they used to, used to be live on Salando.
Speaker A:And about you.
Speaker A:We took over that setup.
Speaker A:That was fine.
Speaker A:But we are expanding right now, so more countries to come.
Speaker A:And we also copy the SNOX Marketplace strategy.
Speaker A:So our goal is still actually to bring Ocean Support live on all working platforms as Knox is on.
Speaker A:Okay, so there's a few sentences about Oceans Apart.
Speaker A:Very important to mention.
Speaker A:Also here is that it's a complete separate brand from Snux.
Speaker A:So there's no connection.
Speaker A:It's gone with two different accounts for every tool we're using.
Speaker A:And for femtes, we currently run femtos through our Snux account for the marketplaces because femtos was too small to integrate them as a separate brand.
Speaker A:But here it's funny because we, we are really facing issues because the marketplaces are not ready to present period panties in a correct way because there are no clusters, there are no values for a really good mapping.
Speaker A:So it's always tough to present them in a really well way, really good way on the marketplaces.
Speaker B:And it's often the case with like this really niche products which are, I mean I would say periodic underwear is not really a niche anymore because it like grew so much in the past years.
Speaker B:But still for marketplace business it's a niche and they are, it's, it's.
Speaker B:Yeah, as you said, they're like not the infrastructure is there to really set them up properly.
Speaker B:And then again every marketplace you have to check like what is there, where is it there, etc.
Speaker B:Right.
Speaker B:So I totally understand that.
Speaker B:And yeah, looking ahead, what's next for Snox in terms of your marketplace strategy, Laura, are there any new platforms or countries, plans you're targeting from expansion or for expansion in the near future?
Speaker A:Yeah, absolutely.
Speaker A:The main plan is to expand deeper into Europe exploring like all the local players in sport and lifestyle direction.
Speaker A:Yeah, next might be France, maybe the Nordics.
Speaker A:Yeah, Allegro isn't off the menu either, so there are quite a lot decisions to make.
Speaker A:But yeah, we're growing, I can promise that.
Speaker B:But yeah, I guess that that's what you promised us from the beginning.
Speaker B:Right.
Speaker B:And last question, do you have a favorite marketplace fuck up story you want to share?
Speaker A:Yeah, favorite and fuck up is not really going well in one sentence.
Speaker A:But yeah, I have a favorite fuck up story.
Speaker A:That was actually our go live on ball.
Speaker A:That was our latest and biggest fuck up story we've had so far.
Speaker A:When we decided to expand to the Netherlands with Bull, our first step was to speak with tradebyte.
Speaker A:Right.
Speaker A:So this is by the way, always our first step.
Speaker A:When we have a, have a marketplace in mind we can expand on.
Speaker A:It's always the first step talking to a trade byte.
Speaker A:So yeah, after that, within a couple of weeks, yeah, we were live on Bol in the Netherlands and Belgium.
Speaker A:Great success.
Speaker A:We had our German content translated with AI, we exported our images and after that after the go live, we, yeah, we didn't really check what's going on on the marketplaces.
Speaker A:We were live.
Speaker A:So we reached our goal.
Speaker A:Yeah.
Speaker A:And then a few years later, weeks later, we got an email.
Speaker A:You are now offline on Bull Belgium.
Speaker B:Okay.
Speaker A:Imagine the panic.
Speaker A:What happened.
Speaker A:Yeah, I mean, we thought we had our bases covered.
Speaker A:Right.
Speaker A:So we had a rough idea of the Dutch market.
Speaker A:Our logistics were actually pretty solid.
Speaker A:Our content for the German speaking markets was fine.
Speaker A:So it.
Speaker A:There was no reason at the first glance.
Speaker B:Yeah.
Speaker A:Then we had a closer look at the marketplace and we were selling a women's lace panties.
Speaker A:The title said for ladies and gentlemen, at least in Dutch.
Speaker A:I was very proud of that.
Speaker A:But for ladies and gentlemen, the images were a complete mess.
Speaker A:We had like four image sets exported, so it was total mess of the same images.
Speaker A:The same, same, but different images.
Speaker A:The product descriptions had no structure at all.
Speaker A:And we eventually breached our SLA for Belgium and received a. Yeah, a strike from Bull.
Speaker A:They work with strikes as a warning system.
Speaker A:Yeah, yeah, yeah, absolutely.
Speaker A:They were right.
Speaker A:Yeah.
Speaker A:That was basically our start with Bull.
Speaker A:It turns out we did everything wrong.
Speaker B:So how did this happen?
Speaker B:How did it, how could that happen?
Speaker A:Yeah, well, we, yeah, we like didn't have have them on, on our agenda actually because the team was busy with all the other best well known platforms we have in our soldierment, like for years.
Speaker A:So there was no time for ball.
Speaker A:But like I said, like marketplace business, not a side gig.
Speaker A:So what we've done since we started actually working together with Bol, worked on our product content, started logistics viable, started ppc, started the branded shelf, like used all their possibilities and opportunities to.
Speaker A:To push our sales.
Speaker A:Right.
Speaker A:We learned about the local holidays by speaking with Bol, with our contact person.
Speaker A:We have a contact person.
Speaker B:Yeah.
Speaker B:That's not unusual for MarketPL business.
Speaker B:Right?
Speaker B:Yeah.
Speaker B:Yeah.
Speaker A:And what can I say?
Speaker A:We clearly see the success in the numbers already, even with the small adjustments.
Speaker A:And here we have been reminded Marketplace business is not a side gig, it's a commitment.
Speaker B:Oh, yeah.
Speaker B:Also for Snox, I can underline this.
Speaker B:Yeah.
Speaker B:So, yeah, I think we could actually keep on talking about Marketplace stories for hours, Laura, but for today, time's up because otherwise I get some like, comments from Ingrid, even she's on holiday.
Speaker B:So.
Speaker B:Yeah, thank you so much for joining me today and sharing so many insights.
Speaker A:Yeah, yeah, thank you so much, Valerie, for having me.
Speaker A:Yeah, it was fun.
Speaker B:Yeah, it was really fun.
Speaker B:And yeah, if you liked listening to us today, you could make us very happy by following us and rating our podcast or on Spotify, Apple podcasts.
Speaker B:Or watch our video on YouTube.
Speaker B:Yeah.
Speaker B:And of course, by tuning in again next time there, you will be greeted by Ingrid, who will be talking about internationalization on the ebay marketplace, which you kicked out, Laura.
Speaker B:So see what's happened there.
Speaker B:And yeah, maybe you also will listen to it and maybe rethink your decision.
Speaker B:No.
Speaker B:Well.
Speaker B:And yeah, well, that's bound actually to be very interesting.
Speaker B:So better tune in.
Speaker B:They have a lot of, like, new insights.
Speaker B:For now.
Speaker B:Thank you very much for listening.
Speaker B:And bye bye.
Speaker B:You listen to let's Talk Marketplace, the Marketplace podcast with Ingrid Lommer.
Speaker B:And.