Melissa McKay is a mother of five in the United States who has successfully lobbied for legislation to protect young people online. As New Zealand discusses how to better protect under 16 year olds from accessing social media, Simon sits down with Melissa to discuss her innovation which was to target the app stores themselves. This is a fascinating discussion of how of Melissa’s efforts have led to real change and the formation of the Digital Childhood Alliance which is seeing the legal approach spread across US States and potentially being introduced Federally. Melissa’s campaign provides a way forward that New Zealand should be seriously considering.