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Product Marketing Life | Alison Grenkie, Loopio
Episode 369th July 2021 • Product Marketing Life • Product Marketing Alliance
00:00:00 00:37:12

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On Product Marketing Life this week we’re joined by Loopio’s Director of Product Marketing, Alison Grenkie. Alison discusses how she got into the PMM role, her career to date, making the jump to Director-level, the power of networking, and more.

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"I think one of my very favorite things about product marketing is also one of my least favorite things. That's just the sheer variety and volume of departments and tasks that we get to have our hands in. I love it and I hate it at the same time.

"Product marketers have to balance a lot of competing activities, a lot of stakeholder interests, a lot of strategic priorities. Sometimes they align, sometimes they do not. It's what makes our role really exciting and engaging. "