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Bonus episode: Measuring eBook campaigns
Episode 5529th February 2024 • The Loop • Cognism
00:00:00 00:12:23

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In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?

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