If you think of memberships as low tick offers to warm up your buyers for a high ticket offer, think again.

Kelly Vrchota walks you through how to use memberships throughout your customer journey and what makes higher ticket memberships successful.

Key Takeaway

Memberships should be custom designed to work for you. It can be just a hybrid mix of content, community, and coaching that works best for you and your people.

We talk about

• How memberships fit in throughout the customer journey
• Why everyone should consider a membership
• How to decide how much content, coaching, and community to include
• How to diagnose a churn problem
• When you should absolutely NOT have a membership
• Kelly’s lifestyle boundary for her business
• The worst cookie-cutter advice Kelly’s been given on her lifestyle business

Links

To read the transcript and explore other episodes go to dianemayor.com/166