Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-purpose-before-profit/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Introducing Miyoko Schinner

(01:37) Suing to Use The Word "Butter", And Redefining Plant-Based Food Industry

(08:03) Authenticity: Being a Mission With a Company

(13:52) Creating Community Around Food & Speaking to the Spirit, Soul & Heart

(19:10) Struggling With Imposter Syndrome, and Success by Questioning Everything

(21:55) We Need To Redefine Success

(23:49) Make a Living, Not a Killing

(28:14) The Next Chapter - Fighting for Women & People Of Color in Business

(32:02) Making a Living, Not a Killing

(37:49) Advice to Younger Self - Don't give away your authenticity