If you've ever felt like you were pushing a boulder uphill during launch week...you’re not alone.

In this episode, we get honest about the biggest launch mistake we see over and over again: starting too late. We break down what actually needs to happen before you open the cart—like building a warm, aligned audience and creating steady demand through intentional, values-driven list growth.

In this episode, we cover:

• 01:40 List-building that actually leads to sales
• 04:37 Turning cold subscribers into warm buyers
• 07:39 Attracting the right people on purpose
• 10:32 Going beyond Instagram for visibility
• 13:50 — Doing more with less through repurposing

Links and resources mentioned:

• Crafting a Launch Strategy That Fits Your Audience: https://player.captivate.fm/episode/1adf5d33-84a0-40d9-8cb9-80200c1e03f0/
• Build a Quiz Funnel That Works For You: Our Favorite Lead Magnet Strategy: https://player.captivate.fm/episode/0fb76578-d1de-4599-a0c3-511bda1298bd/