In this episode of Detailing Growth, host Gabe dives deep into the world of marketing agencies, arming listeners with the knowledge to spot bad practices and make informed choices. From DM scams to 'Runaway Agencies,' Gabe discusses the red flags that should make you think twice before signing that contract. He explains how some agencies lure you in with big promises but set you up for a '30-day sandpit,' where your business remains stuck despite hefty investments.
But it’s not just about the pitfalls. Gabe delves into agency ethics, warning against companies that won’t provide a protective radius around your business, potentially supporting your direct competitors. He also explains why 'Free Isn’t Always Free,' and why bundled service fees could be a scam in disguise.
Think a $100/month website is a steal? Gabe reveals the hidden costs behind cheap, templated websites that could be detrimental to your online reach and SEO rankings. He also touches upon the dangers of relying solely on pay-per-click advertising and why overseas support could be a recipe for disaster.
Ending on a positive note, Gabe outlines what an ideal agency partnership should look like, from industry-specific expertise to long-term growth plans. The right agency, he argues, should be a real partner in your success, offering customized, multi-avenue strategies that put your business on the road to long-term growth.
Listen in to avoid common traps, understand the mechanics of effective marketing, and find an agency that truly wants to see you win.
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