In the latest Sea Captain Way podcast, Mich Hancock, CEO of 100th Monkey, shares her insights on how social media reflects an organization's product, service, and culture. She provides great marketing tactics that businesses can use in 2023.  

Emily Loeffelman, the Social Media Marketing Manager of 100th Monkey, discusses the effectiveness of video on social media platforms, citing that video is becoming increasingly popular due to shorter attention spans.  

Keypoints

*Mich Hancock is the CEO of 100th Monkey, a company focused on creating connections and interactions for its clients through social media.

*Emily Loeffelman is the Manager of Social Media Marketing at 100th Monkey. She encourages her clients to practice vulnerability and storytelling when they communicate with their followers on social media.  

*Mich is the co-founder and License Holder of TEDxSTLouis. She’s built a community of talented local speakers who share their unique experiences with a live audience. She also hosts the MichMash Podcast, in which guests share stories and talk about ways people can positively impact their lives.

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