On this episode of Branded, hosts Sara Lohse and Larry Roberts discuss the importance of personal branding and how we've developed our brands over the past few years. We're letting you in on our own stories--how Sara became the Favorite Daughter and the infamous legend of the Red Hat.

Discussed in this episode:

• What personal branding is (and why it's more than just a logo)
• How to use your uniqueness to serve others
• Choosing a brand name and how Favorite Daughter Media and Red Hat Media were named
• Authenticity and the different sides of our personalities that come out in different situations
• Larry's experimentation with cowboying