Shownotes
Episode 29 | In the first episode of 2026, Katie Olthoff, co-founder of Chop Local and Chop Local University, and Sierra Long, the marketing specialist at Chop Local, discuss marketing strategies and trends for the year. They emphasize the importance of authenticity on social media, especially behind-the-scenes content and showcasing real people.
The discussion also touches on the cautious use of AI in marketing, highlighting its utility for text but noting the current flaws in AI-generated images and graphics. Katie and Sierra also talk about the ongoing significance of customer service, from personalized messages to well-packaged shipments. They strongly advocate for email marketing over social media for better conversion rates and emphasize the effectiveness of targeted meta and Google ads for scaling meat businesses. The conversation wraps up with a reminder about the USDA's Value-Added Producer Grant.
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Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1
- 00:30 Holiday Recap and Marketing Plans
- 02:04 Authenticity in Social Media
- 04:49 AI in Marketing: Pros and Cons
- 13:59 The Importance of Protein and Meat Benefits
- 24:40 Customer Service Excellence
- 30:39 The Power of Email Marketing
- 37:14 Scaling with Meta and Google Ads
- 43:49 Conclusion and Upcoming Episodes
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