Excerpt: One of the most crucial sports CDP use cases is getting data insights. These insights are important to the success of your organization. Using a sports CDP, to power this process of getting data insights will help you in two main ways: 1) It will help you gain intelligence that you can use to drive all your decision-making processes. Such intelligence includes a better understanding of your supporters. This is what we call active intelligence - the in-the-moment awareness about every aspect of your business, your sports organization in our case, from real-time data designed to trigger immediate insights and actions.

The second way that a sports CDP can give you insights is by giving you actionable data insights. These are specific and relevant insights that lead to actions that can increase efficiency, revenue, and profits. For example, having a better understanding of your campaign performance and your supporters' behavior in this context.

So, what are the organization-wide benefits of using data insights from a sports CDP? 

1. You can monetize your data for better revenue. You can do this by leveraging your contact database to negotiate higher sponsorship value for example. Thus effectively increasing your organization’s revenue. Using data insights from a sports CDP will tell you the brand affinities your supporters have so that you can approach the right potential sponsors right from the beginning. Thus improving efficiency in how you do sponsorship campaigns.
2. Increased upsells and cross-sells is another benefit of using data insights from a sports CDP. When you have your data in front of you and understand the buying behavior of your supporters, you can know which ones to target and retarget, for instance. This goes beyond trying to make the first sale but rather extends to knowing what each supporter wants from you. Through personalization, you can create messages that provide upselling and cross-selling opportunities.
3. On that note, using data insights from a sports CDP will help you with better product development. Products in sports? Yes! The experience you give your supporters at your matches, either online or offline is a product. The merchandise you sell, a product. The stories you tell about your organization online, that is a product. We know that you can wait to get reviews or wait till you see the sales of tickets or merchandise to see how well your products are performing but why be reactive when you can be proactive? We believe strongly that, better supporter experience means better business. And a sports CDP fully supports this. With it, you can do a data drill down to find out, who is buying, what are they buying, when are they buying and how? In this way, you can find new ways to optimize your supporter experience both online and offline.
4. Last but not least, you getting insights from a sports CDP will lead to faster and better decision-making across all departments. Remember the active intelligence and the actionable data insights that we spoke about at the beginning? Just having these alone is a benefit. So straight off the bat, having a sports CDP leaves you better off than other organizations that do not have one. Why? Because knowledge is power. And what you know or don’t know makes all the difference. With insights from a sports CDP, you are always ready for action because you always have specific and detailed information about everything that is going on, thus saving you time and money. You get to make better decisions, quicker.