What if your podcast could fuel your email list growth every single week—without burning you out or relying on social media?

In this episode of Podcast Growth Tools, I’m joined by the brilliant Holly Haynes, a business strategist and podcast host who’s mastered the art of using podcasting as her top-of-funnel lead generator.

Holly shares how she uses her show as a central piece of her marketing strategy, from driving traffic to her weekly newsletter to building out simple, sustainable systems that convert.

Inside this episode, we talk about:

• How Holly's podcast became her #1 list-building machine
• Her simple 3x/week strategy that doesn’t require 3x the work
• Why email + podcast synergy matters more than ever in 2025
• How to build podcast content that re-engages cold subscribers (without ads)
• Growing your business with sustainable, rinse-and-repeat systems

Timestamps:

• 03:10 - How podcasting became Holly’s lead-gen powerhouse
• 05:45 - Simple strategies to drive newsletter growth
• 08:30 - Why your podcast should work harder for your biz
• 11:20 - Creating a 3-episode-per-week system that doesn’t burn you out
• 14:00 - Email + podcast synergy
• 16:15 - Behind-the-scenes of Holly’s re-engagement strategy
• 18:40 - How podcasting fuels evergreen offers
• 22:00 - Building sustainable momentum with a small team

Whether you're a seasoned podcaster or just starting to treat your show like the business asset it is—this episode is your roadmap to smarter growth.