What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead?
That’s what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B.
Hayley found trying to keep up with the ever changing demands of platforms completely overwhelming.
Yet when she went to events with her flyball team and local shows, she LOVED chatting to people about what they needed for their dogs.
So instead of following the crowd, she tuned in to her community and made products for them - things they told her they wanted.
Tune in to this episode where Hayley talks about how this has helped build her confidence and create a business she loves.
Topics and timings in this episode:
1.43 - How Hayley started her pet accessories business
3.02 - Building a hobby business alongside a full time job
4.24 - Overcoming the fear about talking about her products as a new business
6.59 - Stepping away from social media and making connections
8.26 - Working with her local flyball team on products
10.58 - How Hayley got into Flyball
12.44 - Why you shouldn’t be afraid to be proud of what you do
14.58 - How investing in support helped Hayley gain confidence
19.57 - Why there’s no point in trying to do things you can’t stand to promote your work
22.42 - How real life connections make up for 50% of Hayley’s sales
23.26 - Where Hayley gets her inspiration for her products
28.19 - Using stories to feel more comfortable in your marketing
31.39 - Why it’s ok not to be a follower
33.53 - How to find out more about Hayley
34.10 - My Pets Get Visible membership and how you can get support and connect with people like Hayley
Links mentioned in this episode:
Hayley’s website: https://www.handmadebyhayleyb.co.uk/
Follow Hayley on Facebook: https://www.facebook.com/handmadebyhayleyb/
Connect on Instagram: https://www.instagram.com/handmadebyhayleyb
Find out more about Pets Get Visible: Is my Pets Get Visible membership right for you?
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