Artwork for podcast Your pet business content your way
Step away from the crowd and tune in to what your clients want with Hayley Bonwick
Episode 17315th August 2023 • Your pet business content your way • Rachel Spencer
00:00:00 00:36:13

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What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead?

That’s what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B.

Hayley found trying to keep up with the ever changing demands of platforms completely overwhelming.

Yet when she went to events with her flyball team and local shows, she LOVED chatting to people about what they needed for their dogs.

So instead of following the crowd, she tuned in to her community and made products for them - things they told her they wanted.

Tune in to this episode where Hayley talks about how this has helped build her confidence and create a business she loves.

Topics and timings in this episode:

1.43 - How Hayley started her pet accessories business

3.02 - Building a hobby business alongside a full time job

4.24 - Overcoming the fear about talking about her products as a new business

6.59 - Stepping away from social media and making connections

8.26 - Working with her local flyball team on products

10.58 - How Hayley got into Flyball

12.44 - Why you shouldn’t be afraid to be proud of what you do

14.58 - How investing in support helped Hayley gain confidence

19.57 - Why there’s no point in trying to do things you can’t stand to promote your work

22.42 - How real life connections make up for 50% of Hayley’s sales

23.26 - Where Hayley gets her inspiration for her products

28.19 - Using stories to feel more comfortable in your marketing

31.39 - Why it’s ok not to be a follower

33.53 - How to find out more about Hayley

34.10 - My Pets Get Visible membership and how you can get support and connect with people like Hayley

Links mentioned in this episode: 

Hayley’s website:

Follow Hayley on Facebook:

Connect on Instagram:

Find out more about Pets Get Visible: Is my Pets Get Visible membership right for you?

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