Guest BIO

This international couple are the founders of Total Freedom Events. They are global business consultants who support entrepreneurs to optimize their businesses through accountability. Xaye Faith & Devann realized that their business elevated after they paid for coaching. It wasn't the "new info" that changed their trajectory, but the accountability and community that supported their growth. So they created the Profit Plans to support entrepreneurs and organizations to level up their productivity, efficiency, and profitability in their companies. They are on a mission to empower entrepreneurs to maximize their potential and create a life of Total Freedom. They believe the key to success is Accountability.

Guest Social Media Links:

YouTube: https://www.youtube.com/@totalfreedomnetwork

Facebook: https://www.facebook.com/TotalFreedomNetwork

Guest Resources

Service Website: https://totalfreedomevents.com/profitpowerplans

**If you are interested in being on the podcast, or know of someone who would be a great person to interview for the podcast, please contact us at any one of our social media platforms, or connect with us on our official website, lgitwpodcast.com and we can try and get them on the podcast.**

LIFE GOT IN THE WAY

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S3 E6: Accountability, Community and the Power of Partnership w/ Xaye Faith& Devann

[00:00:04] Xaye Faith is in the process of coming, so she'll be on shortly, but welcome. Thank

[00:00:17] It's a, it's a pleasure to be speaking to you with you and yeah, let's get to it. All right,

[00:00:41] And if you have any word for, for Zae until she gets here, you know, we're happy for you to talk about her as well.

[00:01:01] So I was in, I was in the sports science industry. It felt a bit restrictive as I'm one of those people that's quite adventurous, a risk taker. And I had this kind of spirit within me, whereas like, I knew I could do more. But I was like, I didn't have any direction or even guidance or even exposing me to anything outside of my, my current sphere of what I was doing.

[00:01:44] I was like, Oh, so there's, there's actually a way where I can not be boggled down by just studying and working with, with limits. And I could still help people. I could, I could help myself and help people at the same time. I'm like, I can make money. I can, [00:02:00] I can do both. I was like, sign me up, you know? And so it took me on, it took me personally on like a journey of like, not only self discovery, but like learning about myself because one thing I realized when you start off being an entrepreneur, like.

[00:02:39] A business conference in Las Vegas. Yeah, it was, it was very, very interesting. So we met, it was in 2017. We met each other. Yeah, it was, it was funny because like two weeks, like after we met each other, that's when we started talking and we realized that we had the same values, um, same principles. It was very symbiotic.

[00:03:17] Usually in relationships, it starts off someone's peer pressure and he's like, Oh, this person likes you, that person likes you, why don't you guys just go together and you're forced together or, or maybe, maybe it's the case where, oh, you find that person physically attractive and then it's like, Oh yeah, just, yeah, just, just go.

[00:03:50] Never, never in my life. Wow. That is so awesome. We've been talking ever since. Let's just say that five years later, we're talking. So I'm like, [00:04:00] exactly, exactly. And so even during entrepreneurship journey, it was interesting because, uh, they was in the air force. So, and, and, and so now she's, um, she's out of the air force, um, uh, a veteran and she was a pulmonary technician.

[00:04:55] That's what we realized. We actually work best together, like fit in the same environment together. [00:05:00] Um, but we also learned how to work great, um, apart as well. And it was a really tough time because, you know, COVID came and like for us in the UK, cause I'm actually from London and she's from USA. So we in the UK didn't have our COVID restrictions until, was it about this year?

[00:05:47] And then we, we got, we received coaching, where we got into a community where it had amazing support. And then we, we realized within that moment is like, okay, throughout all these, this [00:06:00] learning and unlearning this journey that we was on, the one key that we received, not only from our coaching, but just from being in business and really switching from focus on health to actually being in business.

[00:06:32] But we realized that there's power in proximity. Like you have, you have to be around the. The people that you, that that's going to not only support you, but help you have that mindset to take you to that next level as well. So it's something that's cultivated within, you still need that external, um, motivation.

[00:07:03] You still have to learn from your surroundings as well. So that's something that also Zae is here now so she can tell a bit more. Hey Zae. Yes, yes.

[00:07:24] He's telling us a little bit about his background. So we'd love to kind of hear from you as well to kind of, uh, add to, I know you missed some of what he said. But, you know, you may have some things that you want to

[00:07:46] And I was like, Oh man, that is just so powerful. And it's just crazy. You know, when you're Moving forward, we begin to just attract what we need in the moment in time. And so this is a beautiful platform. I want to say [00:08:00] thank you on behalf of all of us, because sometimes, you know, you know, it's so relatable, you know, sometimes we're just living our life and we feel.

[00:08:19] Nikki C: Thank you. Thank you so much. That's that's the goal because I feel like we learned so much from other people and you guys are the other people just taking this journey.

[00:08:51] Xaye Faith: appreciated I think that's what life is about life is about us living our experience and then [00:09:00] sharing our story So we can all grow and ascend and, and uplift and inspire each other together.

[00:09:33] That's whenever we find the answers in our lives. And then also like, that's whenever we get to that level of living life versus just doing life.

[00:10:04] That's something that is so important in everything we do. So I just wanted to kind of talk to you guys personally. What does accountability mean to you personally? And also, how does it play a role in your professional life?

[00:10:27] What do I mean by that? It's so important that it's like, it's something that everyone knows they need, but not, not everyone wants to take responsibility for as well. And. We like to strategize, we like to plan, we like to dream, and that's all important, but without being held accountable, your life, your business, um, it loses direction.

[00:11:11] Yes,

[00:11:35] Right. So it's like, we're not there yet. So that's why we get to put ourselves in the responsibility container to raise ourselves and raise our standards for ourselves to get to that next level that we want. And so accountability, you know, to soften it, so to speak, it's a tool, you know what I'm saying?

[00:12:31] She actually is looking to have less business meetings, but structures it in her week. So she is actually bringing things to the team every single week. So they're making progress in the business. It's not, we're not just talking about something that could have been sent an email. It's literally everything we're doing.

[00:13:15] You know what I'm saying? So once we really step up and take and be responsible, you know, and put ourselves in that pressure because we don't make decisions without pressure. We do not make the decision. There's so many things over all of our lives where. We hesitated on or we procrastinated on because we didn't have that pressure.

[00:14:00] And he was in the student, so to speak, he was saying he had to buy a new van. And he was like, well, why did you just buy a new van? Why didn't you? Have you, how long have you thought about buying this van? He was like, well, I've actually been thinking about buying this van for a year and a half, two years.

[00:14:39] We're asking and we were praying for that next level of life, but we are not doing what's required to put ourselves there. So the universe is going to send you what you're asking for. It's just, it's a lot harder, a lot more painful when the universe Big facts. Yeah. Are you going to be ready for it?

[00:15:20] You know, taking some of the pain out of the equation. So yeah, that's the accountability short is a tool.

[00:15:40] Now, um, what strategies do you guys. Do you use to kind of hold yourselves accountable for when you're trying to kind of reach your own

[00:16:02] Do you, you have willpower? Some, some, some people might say yes. But then It's not the same.

[00:16:32] That's that big difference because accountability actually makes you more disciplined. Accountability actually provides the structure for you to take action consistently. And so then now from consistent action, you then breed excellence rather than being disciplined for mediocrity. Like, Oh, let me discipline myself and eat these potato chips every day.

[00:17:07] So reading back to your question, Nikki, is that we allow ourselves to have structure in our life. Structure doesn't have to limit you. It can actually really empower you if you do it right. What first comes is our, is managing our mind around it. We manage our schedule, we structure our schedules in a way where it has a keyword and Zae's take over after this one.

[00:17:45] Xaye Faith: funny when we have a perception of different words.

[00:18:15] Accountability, different from willpower, you know what I'm saying? And it's different from discipline. Like we are all, we all have patterns. We all have habits of how we do our life, how we live our life. But when we are being accountable, like that's a whole different energy. That's the tool to actually get us on track to align with our vision and to actually make progress towards that vision.

[00:18:57] No, get hype. Get hype. You know [00:19:00] what I'm saying? Y'all real calm, so, you know.

[00:19:08] Xaye Faith: energy.

[00:19:11] Xaye Faith: Yes. So, um, we do hard stuff. I love to challenge myself. Oh yeah. 'cause whenever I am stagnant in my life, I'm miserable, I'm mad, I'm probably not the, the best energy to be around.

[00:19:50] Like right now, I don't know if you told them, but we're doing 75. Yeah. I was about to tell them about the challenge for years, you know, Tell me, tell me. Oh, [00:20:00]

[00:20:08] Xaye Faith: It's a 75 day challenge where you're doing hard things. And so every day you have to do two 45 minute workouts.

[00:20:38] Devann: I, what am I missing?

[00:20:39] Xaye Faith: of yourself. Oh, and you have to take a photo. You have to take a photo of yourself every single day. If you miss any one of those things, um, you have to start back over from day one.

[00:21:03] Yeah.

[00:21:25] I wanted to level up in my life. And so I was like, I gotta do it. Like I get to do this challenge, but he is the actual mental toughness challenge. And it is so crazy just by keeping our word to ourselves, how much it impacts. Our being and our confidence and our belief and our esteem. So yeah, we're doing that.

[00:22:08] Everything off my list before the end of the week. Now, if it's super important and I didn't finish, I will carry over to the next week, but I'm learning like, okay, if I didn't do this and I haven't been doing it, let me just let it go. So, um, yeah, just also like learning little techniques to get, get ourselves to follow through.

[00:22:50] But it's, it's taking up mental space. I got to get rid of it and just tell myself, either I'm going to do it with a timeline or it's not going to happen. I love that.

[00:23:09] Like I would say even, let me give you a bit of some behind the scenes. So I'm not going to speak about Xaye, but I personally was 30 days consecutively. In 75 hard out of the 75 days without fail. And so I was in America, we started, but now I'm in London and the time zone changed. And so I got, I kept thinking, I'm in us time, but I was really in UK time, but I had to adhere to the UK time.

[00:24:01] So I had to start again.

[00:24:04] Nikki C: is definitely a mental thing right there. Cause that's whoo. And so now you guys are, I think you're probably ahead now. If he had to start over,

[00:24:29] I'm like, you know, what are you choosing for yourself? Because, you know, and it, and it, again, it mirrors everything in our lives. Like a lot of times we avoid failure, but why now I have wisdom. Now I have experienced, now I have some scars, you know what I'm saying? So now I get to show up powerfully from a place of experience.

[00:25:13] Like we are around people who. Have the results that we want, have the life that we want, have the successes that we want. And so they are teaching us different perspectives of life, or they're teaching us, they're talking to us differently than free courses on YouTube. You know what I'm saying? Like, it's like, again, just, I know I did catch when the band was saying like, when we are In our environment environment, it is so essential to us and who we are and how we look and how we grow.

[00:26:07] Like every week I am in my planner and I am like, this is what I'm doing. This is my focus and giving myself space to say today, as long as I get this one priority, it's so weird. Not, you know, sometimes I'm, I'm, I like to, to go big. And sometimes I write like five things for myself, but I'm like, okay, well you did that one, girl, get somewhere, you know what I'm saying?

[00:26:57] Through exchanging value

[00:27:15] If you understand failure is feedback, you can literally bounce back from anything if you understand failure is feedback before I missed that day. Um, well, my, I prioritize my commitments to drinking that water. I drink water earlier now. I work out earlier now. I didn't do that before. I was like, oh yeah, I got time.

[00:27:47] Yeah. Now you get to do better.

[00:27:50] Nikki C: that. I like, and then how that, that analogy and that real life moment, like you said, it's not failure. It was like the feedback. It's something [00:28:00] now I can, I can alter my. How I'm moving and so to make to make improvements so that this won't possibly happen again. Now, I can make the changes necessary to kind of move forward.

[00:28:45] With the energy and the people that are doing the things that you want to do. So if you know, you want to be a, an entrepreneur, you know, like you said, taking the masterclasses, doing the work, it takes more than just you saying you like this. And so sometimes you just create that [00:29:00] environment around you.

[00:29:23] Was it the fact that you guys are business partners? So many people in life are kind of afraid to take that next step, you know, to be, I guess, kind of like partners in that way. So how did you guys decide that you guys were going to like start a business together and kind of what motivated you all to take this entrepreneurial journey?

[00:29:45] Xaye Faith: so to speak, we actually were already entrepreneurs apart. Like we met each other as entrepreneurs already. And, and again, but we actually met at a business conference. So like, you know, and that's what it's like, that's why I [00:30:00] think we worked so well together is because like, I didn't meet him.

[00:30:27] Devann: I'm gonna, uh, , I'm gonna say, um, one, one thing that that works is that we, we know who we are.

[00:30:56] Nikki C: each other's like skills and abilities.

[00:31:13] No, I wouldn't say completely. That's a strong word. Completely strong. We are, we are, we are very different. We have similarities, we have differences and. A lot of strengths that that complement each other is in an interesting way. So, for example, I would say Xaye is very, uh, outspoken, very good at promoting, very good.

[00:31:53] She's a, she's a committed leader, you know, and, and that's what, that's, that's how, that's just how she shows up. For me, what I realized is [00:32:00] that. Okay. I'm, I'm very reserved. I can be reserved. I also see, see, um, just like she does see those little things that need tweaking, or I'm really strong on analyzing the situation within whether it's business or life.

[00:32:29] And then let's go, you ready? Yeah. So it's quite interesting. It's quite interesting.

[00:32:50] But then in my real life.

[00:32:58] Xaye Faith: You [00:33:00] know what with him, he, I'm everything with him. Like he has seen my growth. I think also like. Because I mean, we, we, we do have some things we're interested in and there's some things we're not interested in with each other, but he do, he, he's his own person. And I'm still my own person, like, even though we are so involved with each other, but we are still very, we're very clear that he needs his time and I need my day days.

[00:33:48] I don't know if we should tell y'all all our little business, but like, there was a time where we literally, because especially like during COVID during that time period. [00:34:00] Like we had, we didn't see each other for three years. And so we were literally like obsessing over each other. Cause we missed each other.

[00:34:23] And again, the fact that we love personal development, we grow together. And so as we're learning all the stuff that communication skills, because he is, you know, different than me, um, different than I, I'm learning how to communicate with him. I'm learning how to lead him, you know, and likewise, like he, he gets to lead me as well, but We grow together.

[00:35:14] And I had to learn like that. There are genuinely good people who. Are not who are not like so traumatized from childhood trauma that you know what I mean? Like like things that we were creating in our relationship. It is not an attack on me It is us literally just growing through and healing with each other It wasn't I don't get to take it personal because he gets to have space To grow and heal and figure out his self as well.

[00:36:00] And so that's a beautiful advantage. Um,

[00:36:12] Xaye Faith: it's like in our relationship, we had, we

[00:36:41] It's like, I'm not, I'm not gonna say six, it's not six years yet. I'm very technical, but it's like, it will be six in October, but it's not six yet. It's six. It's still six this year. Yeah, that part. You know what I mean? So, um, timelines, innit? Timelines. Uh... [00:37:00] But, um, but yeah. So, it's funny because in that time, and this is beautiful as well because we can correct each other and not be offended.

[00:37:29] Like, actually, for example, I want to let Xaye know these things. And Xaye wants to let me, wants to let me know these things. It's not like I'm being held at will, like, tell me what, you know, it's not, it's not, it's not, it's not that deep. It's like, even it got to, it got for me, it got to a place where I had to learn to open up for myself because I, I literally kept a lot just inside.

[00:37:59] Xaye Faith: [00:38:00] yo,

[00:38:07] Devann: Yeah, I was telling, I was telling Nikki how, like, Even after our first call, I was still in denial.

[00:38:16] Xaye Faith: And you know what? Because it's so funny, because we were long distance, we didn't have time to play. I'm like, and my friends don't, I don't know the story, but I'm like, because I'm like, why am I coming home with this guy? You know what I'm saying? All these hours, I couldn't tell if he was polite because he's European, or if he was polite because we was only friends, you know what I'm saying?

[00:38:44] Nikki C: 13 hours a day friends,

[00:39:04] Like all that stuff came first because of the distance, you know, and I'm like, Oh, that's really my friend.

[00:39:28] But do you like that person, you know, you got to get to that point where you really like, and it is clear that you guys really like each other as human beings.

[00:39:38] Devann: that is, we actually enjoy each other's company. Like, cause again, we started like long distance, but when we're together, it's even better.

[00:39:47] Xaye Faith: And the man, he's a very great person. Like I said, I, I mean, I tell people this all the time. Like if it wasn't him, I would be single. Like he is such a special person. Like. Shout out to him, [00:40:00] like, that's why we work so well because he's just a beautiful man.

[00:40:24] I told y'all we like to do hard things. Yeah,

[00:40:42] Xaye Faith: that journey?

[00:40:44] Devann: good question. So we believe in creating a life of total freedom. And so that, what that looks like is a financial freedom, travel, location, freedom, um, health, freedom, you know, uh, time, freedom, all these different aspects. For us, it's like, we value freedom, it's [00:41:00] like, we had to decide, what do we value?

[00:41:19] So even with accountability, like it's not going to be impactful. Whatever success you want, to be impactful. It's not going to be worthwhile. If it doesn't have a vision, we had to envision what our life is going to look like when we do this, like we got to envision what our life is going to look like, uh, what we want it to look like on a spiritual level, what we want to like within our health, like we value our health.

[00:41:56] We want to do that with no limits. And again, that's, [00:42:00] that's total freedom for us. Like having all those freedoms covered, but again, vision, that's what we had to, we had to start with it because without vision. You can't really, you can't really hold yourself accountable to anything. What are you going to hold yourself accountable to if you don't have a vision, you know, that's not even, you don't have a goal.

[00:42:36] Like it's not a precious metal. How about that? It's not going to be a precious metal to you. live, you're going to live your life, you're going to live your life with no gratitude. You're going to live your life with no guidance. You can live your life with no direction. You can just live your life wondering you don't want to just be wanderers.

[00:43:08] Like, it just is, it sounds simple, but like a lot of people find it hard to really just. I even say it because they think it, they think they know, um, but there's a whole lot of things going on in my head, but sometimes it gets to go on paper or it gets to be like outspoken. But like one thing that everyone gets to do, if you don't know what you, um, if you think you don't know what you want, literally make a list of five things that's important in your life or five things that you actually want to do in your life.

[00:43:52] What makes your body feel alive? What makes your soul thrive? Like, what, what is that? Like, like, really gauge, gauge that because that's, that's what we had to gauge. [00:44:00] I'm, I'm a poet as well, side note. Oh, oh,

[00:44:09] Yeah. As you were talking, I just kept hearing that poem by Les Brown. Was you willing to die for it? Minimum words. But as he was talking, that's what I was thinking. Yeah. Les

[00:44:24] Xaye Faith: Yeah. But you know that poem though. Yes.

[00:44:29] Xaye Faith: want to be quick. So, so, so for couples who, who want to start a business together, I don't know why this came up, but, um, personal development is not therapy.

[00:45:01] Cause that's my mind, but we are, we're individuals. Like he is his person. I'm my own person. And so. And we still learning this like the things that he's good at he gets to do in the business And the things that i'm good at I get to do it. Sometimes I be in his business, but I get to stay over here and trust him that he's going to do it in a way that works.

[00:45:50] I am an entrepreneur, like, I'm not one of those people who say, Oh, I don't want to be told what to do, but am not willing to embarrass myself. You know what I'm saying? [00:46:00] I'm, you know I'm willing to go and fail and I don't, I don't respect your platform girl, but

[00:46:16] fuck it up, for real. I make so many mistakes, you know, I'm willing to risk it all. I'm not, You know what I'm saying? I'm, I'm gonna try maybe twice, you know what I'm saying? Just to make sure, you know, you can be safe. And that's why I was saying like, it's about living versus doing, because a lot of. Us, we are doing what we know and we are analyzing and we are projecting, you know, our life on how things should be, or, you know, life is so irrational, right?

[00:47:03] I can go on a tangent on, but I'm not, but, um, but, but so that's what I would say. It's about just living and being present.

[00:47:24] And so when it comes to even, um, being in business together, it's like, you want to, you get to choose. You actually, you actually have a choice. So it's like turning your what ifs into your what now. So like, if, what if you did this, how would you, what would it mean to you? And how, and, and how would, how would you be if you actually decided to do this?

[00:48:05] The, the, the headphones are set up and checking if the audio is right. We have, we have to check this stuff for ourselves in our, before we even take the journey, that if, if the audio was messed up, we wouldn't be doing

[00:48:18] Nikki C: We sure wouldn't. You wouldn't be like, Oh,

[00:48:40] Nah, don't work. . But no, you can't be wearing shoes. It don't work Like what? You didn't.

[00:48:48] Nikki C: my gosh. Well, you know what, I could talk to y'all for because you guys are so cool, but I know, I'm, I'm, I gotta hold y'all 'cause we all on different time zones and I wanna respect you guys' time and [00:49:00] I just wanna.

[00:49:20] Cause I really enjoyed you guys. So thank you for joining us today. And if you want listeners to, to kind of get more information about you guys, where can they go?

[00:49:38] That is totalfreedomevents. com slash profit power plans. There's totalfreedomevents. com forward slash profit power plans and connect with us. Like book a profit planning call with us a free profit planning call with us. And let's see how we can help you not only leverage your life, but leverage your business for [00:50:00] accountability and the ability to stay on track and follow through on your commitments.

[00:50:04] Nikki C: You heard it from the source themselves. Thank you. All right. Thank you everyone for tuning in and remember to keep. Tuning in every Thursday at 12 p.m. Eastern for a new episode, remember to hit the follow button, wherever you listen and check out our new website, lgitwpodcast.com and subscribe. And if you know of any great guests that you think would be good to interview, drop us a line on the website and we'll try to reach out to you until we meet again.