In this week's episode: Lenny Murphy, is joined by Benjamin Humphrey, co-founder & CEO of the incredibly successful software startup, Dovetail for an enlightening discussion around customer centricity in R&D, solutions for solving your unstructured data + fragmentation challenges, and the importance of working cross-functionally to help key players understand + leverage insights for better product/service design.

In This Episode We'll Explore:

• 3 macro trends on the rise in user experience (UX) and user interface (UI)
• The complexity of customer-centric design and fit for purpose products/services
• How to improve data democratization and remove barriers for the dissemination of insights

Links From The Show:

• GreenBook -->https://greenbook.captivate.fm/podcast
• Lenny Murphy --> https://greenbook.captivate.fm/lenny

Thank you to our producer, Emily Fullmer, our editor, James Carlisle, and this episode's sponsor, Zappi.