Before you start creating content and launching your live show, how do you work out your perfect audience?

Who are they? What are they like? What do they like? Where do they hang out?

Working out your avatar or perfect audience is vital. But it’s also hard. It’s something I’ve struggled with in the past.

I’m so looking forwards to having the fabulous Shelley Röstlund on the show. As well as a great friend, Shelley is a brand strategist, and she’s going to help us navigate this topic.

I don’t know about you, but have you ever asked these questions when trying to work out your perfect audience?

• I don’t want to restrict my audience. What about the people who aren’t my avatar?
• What if I don’t know enough detail about my ideal clients?
• How do I know what is universal and what is just personal to ONE person?

Join us to find out!

Shelley is a systems-led Brand Strategist who teaches entrepreneurs to transform their business into a momentum-building brand machine.

Using brand archetypes, CX insights & product refining, she helps them to focus momentum & entice the right clients to join their brands.

Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (🤖 opens in Messenger)

Show notes: iag.me/155

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.