What if your most profitable “quarter” only lasted 6–8 weeks? In this episode of the Freedom Entrepreneur Podcast, Lindsay sits down with Heather Lundervold—founder of Elves to the Rescue (luxury holiday installs) and the Christmas Design Institute (CDI)—to unpack how a little-known niche can become a highly profitable, freedom-filled business. Heather shares her journey from floral shop owner to luxury Christmas design entrepreneur serving homes, restaurants, and resorts—plus how she built a training pipeline so her team can install 60+ projects a season without her on every job. If you love design, logistics, or simply want a focused seasonal income stream, this conversation will light you up.

About Heather Lundervold:

Heather is a 25-year veteran Christmas design entrepreneur and the creator of the Christmas Design Institute, which offers tiered certifications for decorators, designers, and business owners (from “Decorate Your Tree Like a Pro” to master-level design and full business build-out). Through Elves to the Rescue, she leads premium residential and commercial installs ranging from quick, 3-hour tree setups to five- and six-figure resort and restaurant projects. Her academy trains designers to industry standards and feeds a ready-to-deploy install crew—so the business scales without burning the owner out.

What You’ll Learn:

• How to make six figures in 8 weeks with a focused, seasonal service model
• The difference between a decorator and a designer—and why it matters for pricing and scale
• Real-world pricing ranges (from 3-hour tree installs to $25k–$50k+ commercial projects)
• How to book premium clients fast through referral partners (interior designers, exterior lighting companies, luxury home services, realtors)
• The simple staffing pathway: train once, certify designers, and stop being on every job
• The seasonal calendar that works (Nov 1–mid-Jan) and how to protect holidays with smart scheduling
• Where the hidden profit lives: install + takedown packaging, proposal structure, and scope clarity
• Why a CRM + systems (invoicing, calendars, policies) transform overwhelm into a repeatable operation

If you’re a service-based entrepreneur craving profit without year-round grind, this episode shows exactly how to package, price, and systemize a high-demand holiday niche.

Discover what is in store for you at https://www.christmasdesigninstitute.com/

In just 15–20 minutes, I can help you uncover the hidden inefficiencies that are costing you both time and money in your business. Most owners don’t realize how much energy is wasted on repetitive tasks, gaps in processes, and systems that don’t actually support growth. During our call, I’ll listen closely to how your business is currently running, pinpoint one or two areas where you may be sabotaging your own scalability, and show you a clear next step to reclaim control. Whether you decide to work with me further or not, you’ll leave with immediate clarity on what’s holding your business back — and the confidence of knowing exactly where to focus to create more freedom and profit.

Book here - https://crm.bizinaboxsolutions.com/widget/bookings/15-minute-consult-ls

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/