Big news!

We have intro music - we're almost a proper podcast.

Episode 3 feels like a #selfhelp class, but it's an important episode because we get to the heart of what makes a business a success - and that's being very clear on what you do and what you don't do.

To get to this clarity, you need to go through a challenging process identifying what you love and don't love about your business (processes, services, clients etc). Without it, it's going to be Same As Last Year (SALY). You need to do this a business, starting with the owners and then the wider team. If you have partners, who knows, they may love some of the activities you hate and vice versa. There will be 'necessary evils' and you will have to have some difficult conversations but before you move forward, you need this as a starting point.

Penny highlight's Edi Osborne's book Firm Forward as required reading for any firms going through a strategic planning process. And be sure to check out the book that gave us the inspiration for this podcast: Strategy and the Fat Smoker. Buy it on Amazon.

If you'd like outside help on this process or have questions about anything discussed in this episode, please do get in touch.

Penny Breslin - LinkedIn | @PennyB57

Damien Greathead - LinkedIn | @Damien_GH