Be honest with me for a second, as a small business owner, when was the last time you even checked your analytics, let alone created a report that you updated every month?

I'm shocked by how many people do not pay any attention to their analytics, insights etc. And I'm not talking about the important stuff, the stuff that makes you happy or sad like revenue & profit! I'm talking about Google Analytics, what's your websites bounce rate; How many link clicks did you get on your Facebook posts last month.

How do you know what you should be doing more or less of, if you don't know what is or isn't working?

I chat through just some of the metrics and channels to pay attention to in this episode. Enjoy!