Wax Lyrical is the new advertising podcast, brought to you in partnership with The Marketing Society, in which the team at creative media agency Wax/On discuss the big marketing issues of the month. In this first episode Mark Runacus, Paul Jacobs and Ben Hooper talk about, among other things: - The sustainability of the new engagement-focused ad strategy from Doc Martens; - Avon’s move to turn their 5m+ sales reps into micro influencers – an inspired move or a misguided mistake? - Baked beans and cannabis: Why is Heinz losing so much money and what’s the buzz around Spike Jonze’s new short film calling for the legislation of marijuana? - And the latest campaigns from Mothercare and Gamble Aware which come under the creative spotlight. https://www.drmartens.com/uk/en_gb/ https://en.wikipedia.org/wiki/Avon_Products https://www.marketingweek.com/2019/02/26/mark-ritson-kraft-heinz-57-varieties-trouble/ ++++++++++++++++++++++++++++++++++++++ MedMen - The new normal https://youtu.be/g74sc4O8vqg Mothercare https://www.mothercare.com/blog/news-and-events/body-proud-mums.html Gamble Aware - Bet regret https://youtu.be/WboqWEcQv_g https://about.gambleaware.org/news/ ---------- Learn more about the team at Wax/On and their work here https://www.wearewaxon.com/