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Wax Lyrical | Doc Martens, Avon, cannabis, Mothercare and Gamble Aware
20th March 2019 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:34:11

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Wax Lyrical is the new advertising podcast, brought to you in partnership with The Marketing Society, in which the team at creative media agency Wax/On discuss the big marketing issues of the month. In this first episode Mark Runacus, Paul Jacobs and Ben Hooper talk about, among other things: - The sustainability of the new engagement-focused ad strategy from Doc Martens; - Avon’s move to turn their 5m+ sales reps into micro influencers – an inspired move or a misguided mistake? - Baked beans and cannabis: Why is Heinz losing so much money and what’s the buzz around Spike Jonze’s new short film calling for the legislation of marijuana? - And the latest campaigns from Mothercare and Gamble Aware which come under the creative spotlight. ++++++++++++++++++++++++++++++++++++++ MedMen - The new normal Mothercare Gamble Aware - Bet regret ---------- Learn more about the team at Wax/On and their work here