In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful.

In today’s episode, we cover:

• Marketing strategy for launches
• How to make people customers, not just followers
• Tips for the priming phase of launches
• Email marketing tips for conversion
• Ideas for bonuses, including fast-action bonuses
• Why the messaging in your offer is so important
• Timing for launches
• How Kelly has fun in her business!

Connect with Kelly: 

• Follow on Instagram @businessoftherapy
• Visit her website, Business of Therapy
• Listen to her new podcast, Business of Therapy

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/10/29/behind-the-scenes-of-a-67k-launch/

Resources & Links:

• Kelly’s FREEBIE
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

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