Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An award-winning author and global keynote speaker, Brian’s research, advisory and presentations humanise the relationship between disruptive innovation and its impact on institutions, markets and societies. He not only helps audiences understand what’s happening and why, he also visualises future trends and inspires people to take leading roles in defining the future they want to see. Brian serves as Global Innovation Evangelist at Salesforce, and his work focuses on thought leadership and research that explores digital transformation, innovation and disruption, customer experience, commerce, and the cognitive enterprise. He has advised leading brands, celebrities, and startups, and his ideas and work are consistently featured in the press. A regular contributor to leading business and industry publications including Forbes, Harvard Business Review, CMO.com, Adweek and others, Brian is also an official LinkedIn Influencer. His work is followed by over 700,000 people across social media. Recorded on 24th February 2021.