Artwork for podcast The Auto Repair Marketing Podcast
Finding Your Shop's Purple Cow with Vic Tarasik [E013]
Episode 1314th September 2022 • The Auto Repair Marketing Podcast • LSTN Media LLC
00:00:00 00:40:32

Share Episode


What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.

Talking Points

  • What is a Purple Cow?
  • Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible
  • Using your purple cow to attract + retain customers
  • Using your purple cow to attract + retain technicians
  • Examples of some famous purple cows

How To Get In Touch With Vic Tarasik

Email -

Website - Shop Owner Coach

How To Get In Touch With Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - 

Facebook - 

Get the Book -

Instagram - @shopmarketingpros 

Questions/Ideas - 

Lagniappe (Books, Links, Other Podcasts, etc)

Meta Description - Getting people to notice and talk about your shop is a goal of every shop owner.  Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow”

Thanks to our partner RepairPal. Visit the Web HERE

How to Connect With Kim and Brian


Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.